33,340 research outputs found
Important message from Wichita State University concerning the Drug-Free Schools and Communities Act
No full textStrategic Communications emails provide notifications to the University community about Drug-Free Schools and Communities Act annually
Strategic Communications Home Page
No full textThe Strategic Communications home page introduces the division's values, tools, resources, and products, including news releases, stories, internal communication, marketing strategies, web, creative, social media services, advertisements, and more
Division of Strategic Communications: Organizational chart, 2016
No full textStrategic Communications manages the Wichita State University brand and helps its many clients across campus meet their business objectives through professional marketing and communication services. See more information at the Strategic Communications website: http://webs.wichita.edu/?u=sc (accessed September 9, 2016.
Is communications a strategic activity in UK Education?
No full textThis qualitative exploratory paper investigates whether communications/public relations is regarded by opinion formers in UK education as a strategic business activity or a tactical marketing tool. It is based upon depth interviews with 16 senior managers with strategic roles in UK higher or further education, or Government bodies, conducted between June and September 2004. The findings seem to suggest that communications/PR is ideally seen by leaders as a strategic function, but that there are limitations to this vision becoming a reality. The research goes on to offer initial conclusions on some of the issues surrounding perception, resource, and implementation of strategic communications/PR in UK education, with implications for practitioners considered
Strategic communications of the USA
No full textThe article is aimed at tracing the role and effectiveness of the strategic communications of the United States in defending its geopolitical interests. The problem of strategic communications, as the authors say, has become popular in the world over the past two decades. It is mainly considered in the United States in scientific, political and commercial circles. The American political elites constantly adhere to their practical dominant: under every condition to preserve America’s strategic leadership and expand the range of those states considering American model of development to be the most optimal for their own policies. According to official documents of the Ministry of Defense, State Department and other US government agencies, many attempts were made to provide a comprehensive and systematic assessment of the significance of strategic communications in foreign policy and ensuring the country’s national security. It is stressed that to implement strategic communication in the world, the United States has a number of competitive advantages. Among them it is worth to distinguish the following: the continuing economic, military and scientific predominance of the United States in the modern world; the global system of controlled military-political and economic unions, transnational institutions; the predominance in the sphere of mass culture over the cultural influence of other powers; superiority in the global media over any other country in the world; excellence in the theoretical and practical development of the national concept of strategic communications
Annual notice about FERPA
No full textThe Family Educational Rights and Privacy Act of 1974 (FERPA) is a federal law that protects the privacy of student education records and affords eligible students certain rights with respect to their education records. FERPA requires that we notify students annually of their rights under this law.
Wichita State University accords all rights under the law to students
Strategic communications in international relations: practical traps and ethical puzzles.
No full textEffective communications are today recognised as central not simply to achieving foreign policy or diplomatic success, but to realising any and all strategic aims. Consequently, strategic communications professionals play a critical role in a wide range of government agencies. In the light of an ever-transforming global media ecology, and the proliferation of state and non-state political actors who are able effectively to intervene in this fluid communications space, this observation has rising salience for international relations as a whole. Faced with rising geopolitical tensions, and public anxiety associated with terrorism, strategic communications has been viewed as an essential component of an effective response to campaigns by hostile state and non-state actors seeking to shape public opinion and attitudes in pursuit of their own strategic objectives. This article asks whether NATO members have given sufficient thought to the ethical puzzles raised by the changing landscape of strategic communications for international relations practitioners, and seeks to shed light on the practical ethical challenges faced by all strategic communicators in international relations today. We argue that effective strategic communication is an action that necessarily takes place within, and draws its efficacy from, ethical architectures that are settled constitutive features of international practices
Representing citizens and consumers in media and communications regulation
No full textWhat do citizens need from the media, and how should this be regulated? Western democracies are witnessing a changing regulatory regime, from "command-andcontrol" government to discursive, multistakeholder governance. In the United Kingdom, the Office of Communications (Ofcom) is required to further the interests of citizens and consumers, which it does in part by aligning them as the citizen-consumer. What is meant by this term, and whether it captures the needs of citizens or subordinates them to those of consumers, has been contested by civil society groups as well as occasioning some soul-searching within the regulator. By triangulating a discursive analysis of the Communications Act 2003, key actor interviews with the regulator and civil society bodies, and focus groups among the public, the authors seek to understand how these terms ("citizen," "consumer," and "citizen-consumer") are used to promote stakeholder interests in the media and communications sector, not always to the benefit of citizens
MARKETING COMMUNICATIONS AS A STRATEGIC FUNCTION OF MARKETING
No full textToday we put great emphasis on the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the marketing mix. Brands exist in the minds of customers not only through their experience of a product or service, but also because of the long-term effects of communication. The purpose of this paper is to highlight the importance of marketing communications - as a strategic function - in the marketing activity of an organization.marketing communication, communications strategy, planning marketing communications, strategy push, strategy pull
Guiding Word-Of-Mouth (WOM ) Through Organic Social Media for Effective Strategic Communications: a Literature Review
No full textThe advantages of social media, including rapid information dissemination and easy access at little or no cost to the user, have placed them at the heart of communications. As a result, regardless of who they are (e.g., governmental organisation, NGO, terrorist group), all strategic communicators today have to utilise social media. More specifically, it is necessary for strategic communicators to have a good understanding of how to guide word-of-mouth communications. While there is an emerging dialogue in the strategic communications journals about social media, it is still at a relatively nascent stage. However, this area has received substantial attention from marketing scholars over the years. In this literature review paper, we aim to contribute to the development of this growing stream of research by summarising findings of the marketing literature on social media and word-of-mouth communications that are useful for strategic communications purposes. Overall, this paper has implications for the theory and practice of strategic communications
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