1,720,974 research outputs found
Marketing e audiovisual: estudo de caso da marca Rabbits
Get PDFEste estudo de caso se concentra, inicialmente, na reconstituição histórica da produtora audiovisual Rabbits, contextualizando-a no mercado de eventos brasileiro, bem como a importância do vídeo neste setor. A autora investiga as adaptações da empresa às inovações de mercado, especialmente no que diz respeito ao uso de tecnologias audiovisuais. A análise se estende aos fatores comunicacionais que moldaram o desenvolvimento da marca, com ênfase em estratégias de marketing digital que viabilizaram a internacionalização da empresa. O estudo utiliza, além de entrevistas em profundidade e pesquisas bibliográficas, duas metodologias complementares: a investigação participante, que envolve a presença constante do pesquisador no ambiente investigado, e a participação observante, na qual o vínculo do pesquisador com o grupo investigado pode preceder ou iniciar-se no início da pesquisa (Peruzzo, 2017). Por meio de uma análise feita pela autora, de elementos pertencentes ao campo do audiovisual, serão apresentadas duas divisões de setores de atuação, sendo eles casamentos e drones, com exemplos específicos segmentados entre os anos 2017 a 2021 e, posteriormente, 2018 a 2023. A partir dessa análise, será demonstrado a relevância da produtora no mercado audiovisual, ressaltando a importância do uso do marketing digital e das redes sociais, que gradativamente influenciaram na atuação da produtora dentro de um período de doze anos.This case study initially focuses on the historical reconstruction of the audiovisual production company Rabbits, contextualizing it in the brazilian events market, as well as the importance of video in this sector. The author investigates the company's adaptations to market innovations, especially with regard to the use of audiovisual technologies. The analysis extends to the communicational factors that shaped the brand's development, with an emphasis on digital marketing strategies that enabled the company's internationalization. The study uses, in addition to in-depth interviews and bibliographical research, two complementary methodologies: participant investigation, which involves the researcher's constant presence in the investigated environment, and observant participation, in which the researcher's bond with the investigated group may precede or start at the beginning of the research (Peruzzo, 2017). Through an analysis carried out by the author, of elements belonging to the audiovisual field, two divisions of activity sectors will be presented, namely weddings and drones, with specific examples segmented between the years 2017 to 2021 and, subsequently, 2018 to 2023. From this analysis, the relevance of the company in the audiovisual market will be demonstrated, highlighting the importance of using digital marketing and social networks, which gradually influenced the production company's operations over a period of twelve years
Maternidade lésbica: uma análise comparativa das abordagens nas mídias alternativa e tradicional
Get PDFEste trabalho tem o objetivo de analisar reportagens sobre maternidade lésbica na mídia alternativa e tradicional para compreender se há diferença em suas abordagens. Os objetos de estudo escolhidos foram a Revista AzMina e os jornais El País e Estadão. Para compreender como se existe contraste entre as reportagens analisadas, é utilizada a metodologia da análise de discurso (ORLANDI, 2001; CHARAUDEAU, 2008), com o apoio de trechos das matérias selecionadas. O referencial teórico desta monografia inclui, entre outras, obras de Toscano e Goldenberg (1992), Alves e Pitanguy (1991) e Telles (1999), que ajudam a compreender o contexto histórico e o surgimento do feminismo no mundo e no Brasil; Falquet (2006), Sarmet (2018) e hooks (2018), que abordam o feminismo lésbico e a importância da visibilidade dessas mulheres; Buitoni (1990, 2009), Cardoso (2004) e Berger e Hauser (2015), que discorrem sobre o surgimento da imprensa feminina e feminista no Brasil; além de Orlandi (2001) e Charaudeau (2008), que explicam a metodologia da análise de discurso e suas aplicações para as análises deste trabalho. A autora conclui que existem abordagens diferentes em mídia alternativa e mídia tradicional, com base no discurso, no espaço e nas editorias em que as reportagens analisadas estão alocadas nos veículos de comunicação escolhidos.This paper aims to analyse reports about lesbian maternity in the traditional and alternative medias to see if there are differences in their approaches to it. The objects of study chosen were AzMina magazine and the newspapers El País and Estadão. To comprehend how and if there is contrast between such reports the speech analysis (ORLANDI, 2001; CHARAUDEAU, 2008) is used, with the support of excerpts from the selected reports. The theoretical framework of this final paper includes works such as Toscano and Goldenberg (1992), Alves and Pitanguy (1991) and Telles (1999) among others, which help us understand the historical context and emergence of feminism in Brazil and worldwide; Falquet (2006), Sarmet (2018), and hooks (2018), which discuss the lesbian feminism and the importance of visibility for such women; Buitoni (1990, 2009), Cardoso (2004), and Berger and Hauser (2015) which deal with the emergence of women’s press and feminist press in Brazil; in addition to Orlandi (2001) and Charaudeau (2008), which explain the speech analysis methodology and its applications for this research. It was concluded by the author that there are different approaches by traditional and alternative medias, based on speech, space and editorial in which the report is placed in the selected media
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Análise da experiência do usuário na plataforma de streaming Netflix: da usabilidade à experiência
Get PDFNeste estudo, adentramos a temática da experiência do usuário na plataforma de streaming Netflix com o objetivo geral de analisar a usabilidade da plataforma e avaliar a interação dos usuários com a mesma. Em um cenário dinâmico, a interseção entre publicidade e propaganda e a comunicação emergem como peças-chave na construção de produtos digitais focados na experiência do usuário. Essa colaboração entre disciplinas revela-se essencial não apenas na concepção de produtos, mas na criação de experiências digitais envolventes e fidelizadoras. Dito isso, buscamos compreender como os principais conceitos dessa experiência são entendidos e aplicados dentro desse ambiente, destacando como a revolução digital das últimas décadas transformou significativamente nossos padrões de consumo do conteúdo audiovisual. Para atingir os objetivos propostos, o estudo adotou uma metodologia qualitativa de caráter exploratório. As técnicas de pesquisa incluíram revisão bibliográfica, pesquisa documental, um estudo de caso e a realização de entrevistas qualitativas. Os resultados obtidos indicaram que, apesar de existirem áreas passíveis de aprimoramento, a Netflix se destaca como um exemplo notável de compreensão e aplicação bem-sucedida dos princípios da experiência do usuário. Isso resultou em uma plataforma de streaming apreciada por sua base diversificada de usuários.In this study, we delve into the theme of user experience on the Netflix streaming platform with the overall goal of analyzing the platform's usability and evaluating user interaction with it. In a dynamic scenario, the intersection of advertising and communication emerges as key elements in building digital products focused on user experience. This collaboration between disciplines proves essential not only in the conception of products but also in the creation of engaging and loyalty-inducing digital experiences. That said, we seek to understand how the main concepts of this experience are perceived and applied within this environment, highlighting how the digital revolution of recent decades has significantly transformed our patterns of consumption of audiovisual content. To achieve the proposed objectives, the study adopted a qualitative exploratory methodology. Research techniques included literature review, documentary research, a case study, and the conduct of qualitative interviews. The results obtained indicated that, despite areas open to improvement, Netflix stands out as a notable example of understanding and successfully applying user experience principles. This has resulted in a streaming platform appreciated for its diverse user base
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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