1,720,966 research outputs found
Impact of packaging color on choice and health perception: Insights from chickpeas and ravioli in Germany
The global rise in obesity linked to poor nutrition behavior underscores the importance of promoting a healthy diet. This study investigates the impact of packaging color on consumer choice and health perception of chickpeas (a healthy product) versus ravioli (an unhealthy product) in Germany. Two choice experiments (CEs) were conducted with 222 participants aged 19 to 35, examining the influence of packaging color, label, price, and origin on product selection. Additionally, an image query assessed health perceptions associated with six different colored chickpea cans.The results indicate that price is the most influential factor in product choice for both chickpeas and ravioli, while packaging color has the least influence. However, green packaging significantly enhances health perception, with participants associating it with healthiness and environmental friendliness. In contrast, red packaging does not convey health value and is not linked to healthiness. Light blue packaging negatively affects health perception, partly due to associations with artificial additives. Beige packaging slightly improves health perception, while silver and black are perceived as indicators of quality but can also make the product appear less healthy.These findings highlight the complex role of packaging color in consumer behavior and suggest that while price remains a dominant factor, strategic use of color can enhance health perceptions and potentially influence healthier food choices. Future research should explore these effects across different cultural contexts and incorporate psychophysical methods to further understand the underlying mechanisms of color perception
A cross-cultural study: How product attributes and cultural values influence chocolate preferences
The prevalence of global environmental issues and dietary-related health problems raises the importance of sustainable food consumption. This study investigates the relationship between consumers' personal and cultural values and their chocolate preferences across six countries: Vietnam, Iran, Germany, Greece, Turkey, and Venezuela. A choice experiment was conducted with 412 participants, who selected between 100g chocolate bars with varying attributes, including price, type, country of production, label, flavor, and packaging. The results indicate significant cultural differences in the relative importance of these attributes. For instance, Greek participants placed the highest importance on chocolate type, while Vietnamese participants prioritized packaging. Iranian consumers were more price-sensitive compared to Venezuelan consumers, who valued flavor more highly.Sustainable product characteristics were defined by packaging material (plastic, paper, metal, wood, no packaging) and sustainability-related labels (vegan, no palm oil, no sugar added, organic, climate friendly). These were rated positively across most countries, with ''climate friendly'' labels and non-plastic packaging being particularly favored. The study also found that local production was generally preferred, reflecting a sense of patriotism and support for the domestic economy.Psychographic constructs, including Hofstede's cultural dimensions (power distance, uncertainty avoidance, collectivism, long-term orientation, and masculinity), as well as personal health responsibility, environmental consciousness, conspicuousness and prestige value, quality aspects, and patriotism, were used to profile the participants. These constructs provided deeper insights into the cultural values influencing chocolate preferences.These findings highlight the need for culturally tailored marketing strategies to promote sustainable food choices
Consumer preferences for Cannabis products with THC content in Germany—The case of flowers
Understanding consumer preferences for cannabis products with THC content in Germany is essential as the country approaches cannabis legalization. This study aims to explore the preferences of German consumers for THC-containing cannabis products, specifically dried flowers, and the safety measures they consider important. Despite increasing cannabis use and evolving public opinion favoring legalization, there is limited research on recreational cannabis preferences in Germany.To address this gap, a discrete choice experiment was conducted with a sample of 193 German consumers. Participants evaluated cannabis flower products with varying attributes, including THC intensity, price, labeling, and packaging materials. The study also investigated consumer perspectives on safety measures, such as age restrictions, product origin information, and ingredient transparency.Results revealed three distinct consumer segments: (1) Otto Normal Consumers (63.7 %), representing the average buyer with moderate preferences for calming and stimulating products; (2) Light and Soothing (21.9 %), favoring low-THC, calming products; and (3) Cheap and Hard (14.4 %), characterized by a preference for high-THC, stimulating products at lower prices. The most valued product attributes were the type and strength of effect, followed by packaging and labeling. Consumers emphasized the need for clear product information and safety warnings.This study provides valuable insights into the German recreational cannabis market, highlighting key attributes that influence purchasing decisions. These findings can support businesses and policymakers in developing targeted marketing strategies and regulatory frameworks to ensure safe and consumer-oriented cannabis products
Going Beyond Counting First Authors in Author Co-citation Analysis
The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
We have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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