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    Déterminants attitudinaux du comportement des consommateurs : une étude empirique dans le secteur des cartes de crédit au Royaume-Uni

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    This research attempts to contribute to the advancement of knowledge within the services marketing and consumer behaviour domain. Its main aim is to enhance our understanding of the relationship between attitude and behaviour within a financial services setting. The Theory of Reasoned Action (TRA) by Fishbein and Ajzen (1967, 1973, 1975) was employed as the theoretical basis of the research. Following an extensive literature review, we identified five constructs and credit card specific items. used to develop a Credit card holder Attitude-Behaviour (CABM) model. All the constructs (with the exception of credit card holder behaviour) were measured using multiple items. The survey method was employed via a self-administered postal questionnaire. The data collection instrument was submitted to a sample of 2000 randomly selected UK credit card holders. Statistical properties of the constructs were analysed using exploratory and confirmatory factor analysis techniques. The proposed research model was tested with PLS in structural equation modeling technique. The results of the study provided limited support for the central hypothesis of a significant relationship between attitude and behaviour. Two unexpected findings included the significant relationship between card holder behaviour and experience outcome, and also substantial support for the relationship between attitude towards future real income and attitude towards credit cards. Credit card holders exhibit two typical behaviours and future research is needed to examine the attitude-behaviour relationship of convenience users (non-interest paying) and revolving (interest-paying) credit card holders separately. Also recommended, is the examination of the card holder behaviour under observable variables as well as latent variablesCette recherche tente de contribuer à l'avancement des connaissances dans le domaine du marketing des services et du comportement des consommateurs. Son objectif principal est d'améliorer notre compréhension de la relation entre l'attitude et le comportement dans le cadre des services financiers. La théorie de l'action raisonnée (TRA) de Fishbein et Ajzen (1967, 1973, 1975) a été utilisée comme base théorique de la recherche. Après un examen approfondi de la littérature, nous avons identifié cinq concepts et des éléments spécifiques aux cartes de crédit, utilisés pour développer un modèle CABM (Credit card holder Attitude-Behaviour). Tous les concepts (à l'exception du comportement du titulaire de la carte de crédit) ont été mesurés à l'aide d'éléments multiples. La méthode d'enquête a été employée par le biais d'un questionnaire postal auto-administré. L'instrument de collecte de données a été soumis à un échantillon de 2000 titulaires de cartes de crédit britanniques sélectionnés au hasard. Les propriétés statistiques des concepts ont été analysées à l'aide de techniques d'analyse factorielle exploratoire et confirmatoire. Le modèle de recherche proposé a été testé avec PLS en technique de modélisation par équation structurelle. Les résultats de l'étude ont apporté un soutien limité à l'hypothèse centrale d'une relation significative entre l'attitude et le comportement. Deux résultats inattendus ont été constatés, notamment la relation significative entre le comportement du titulaire de la carte et le résultat de l'expérience, ainsi qu'un soutien substantiel à la relation entre l'attitude à l'égard du revenu réel futur et l'attitude à l'égard des cartes de crédit. Les titulaires de cartes de crédit présentent deux comportements typiques et des recherches futures sont nécessaires pour examiner séparément la relation entre l'attitude et le comportement des utilisateurs de cartes de crédit de commodité (ne payant pas d'intérêts) et des titulaires de cartes de crédit renouvelables (payant des intérêts). Il est également recommandé d'examiner le comportement des titulaires de cartes en fonction de variables observables et de variables latentes

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship

    Appropriate Similarity Measures for Author Cocitation Analysis

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    We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis

    Dispelling the Myths Behind First-author Citation Counts

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    We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more sophisticated methods

    Author Index

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    koamabayili/VECTRON-author-checklist: VECTRON author checklist

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    We have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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