1,699 research outputs found
BM-5102: Organizational Behavior: Reflective Critique Report
No full textThis is a Reflective Critique Report on the experiences of the author while undergoing the BM-5102: Organizational Behavior module for Master of Management under UBD
"BM Auto" marketing opportunities in social media in Latvia
No full textBakalaura darba tēma ir „Uzņēmuma SIA „BM Auto” mārketinga iespējas sociālajos medijos Latvijā”. Šajā darbā autore sniedz informāciju par to, kā mārketinga aktivitātes sociālajos medijos veidot pareizi un kā tās pilnveidot.
Bakalaura darba mērķis: izpētīt Latvijas uzņēmuma SIA „BM Auto” mārketinga iespējas sociālajos medijos. Lai šo mērķi sasniegtu, izvirzīti vairāki darba uzdevumi, kas īstenoti katrā no darba nodaļām:
1.Iegūt teorētisko bāzi par mārketinga un sociālo mediju attīstību un tendencēm;
2.Izanalizēt sociālo mediju lietotāju paradumus un uzņēmuma SIA „BM Auto” darbību sociālajos medijos;
3.Izstrādāt viena no uzņēmuma SIA „BM Auto” pārstāvētā „MINI” zīmola mārketinga pilnveidošanas plānu komunikācijai sociālajos medijos.
Bakalaura darbs sastāv no trim nodaļām:
Pirmajā nodaļā autore iegūst teorētisko bāzi par mārketinga attīstību un tendencēm, kā arī sociālo mediju attīstību un vidi Latvijā.
Otrajā nodaļā autore apraksta darbā izmantoto metodoloģiju. Trešajā nodaļā, lai veiksmīgi izstrādātu SIA „BM Auto” Latvijā pārstāvētā „MINI” zīmola mārketinga pilnveidošanas plānu komunikācijai sociālajos medijos, tiek analizētas SIA „BM Auto” mārketinga aktivitātes sociālajos medijos 2011.gadā, tiek analizēti sociālo mediju lietotāju paradumi un intervēta uzņēmuma SIA „BM Auto” mārketinga direktore Diāna Gaidaša.
Nobeigumā apkopoti secinājumi un izstrādāti priekšlikumi situācijas uzlabošanai.
Darbā pielietotās pētniecības metodes: Bakalaura darbā izmantota kvalitatīvā pētniecības metode - daļēji strukturētā intervija, kā arī kvantitatīvā pētniecības metode - anketēšana. Autore izmanto abas minētās pētniecības metodes, lai secinājumi darba nobeigumā būtu precīzāki un daudzpusīgāki.The topic of this Paper is „“BM Auto” marketing opportunities in social media in Latvia”. The author of this paper gives information on how to properly build marketing activities in social media and how to improve them.
The aim of this Paper: to analyze company’s “BM Auto” Ltd. marketing choices in the social media. To achieve this goal, a series of work tasks are proposed, and achieved in every chapter of this Paper:
1.To gain theoretical basis about marketing and the social media development and tendencies;
2.To analyze social media user habits, as well as company’s “BM Auto” Ltd. activities in the social media;
3.To work out marketing development plan for communication in the social media, for brand “MINI”, represented by company “BM Auto” Ltd.
Bachelor thesis consists of three chapters:
In the first chapter, author works out theoretical basis about marketing development tendencies, as well as development of the social media in Latvia.
In the second chapter author describes used methodology. In the third chapter, to successfully work out a marketing development plan for communication in the social media for brand “MINI”, represented by company “BM Auto” Ltd., author has looked at company’s “BM Auto” Ltd. marketing activities in the social media in the year 2011, as well the author has looked at the social media user habits. Also, company’s “BM Auto” Ltd. marketing director Diāna Gaidaša was interviewed, for more precise information.
In the last chapter, author summarizes conclusions and offers proposals to improve the situation.
The research methods used in this Paper are: qualitative research method – semi-structured interview, and quantitative research method – survey. Author uses both research methods in order for the conclusions to be more precise and extensive
Attributive Indiscernibility and the notion of BM-Spaces
No full textIn this paper, the author describes the concept of attributive indiscernibility and defines the notion of B-metric, discrete B-metric, and BM-spaces. The significance of B-metric and BM-spaces are discussed and consequently some of their characteristics are studied
BM roadmapping approach: overcoming the barriers for the implementation of Lead Time Based Pricing
No full textThis research explores the factors that challenge the implementation of Revenue Management (RM) in manufacturing industries. Previous research focused mainly on Order Management to explain how RM could be applied with studies that are mathematical by nature. However, there is no empirical study explaining the implementation process of RM in manufacturing industries. This research adopts a differential approach and methodology which aims at filling the existing implementation gap. First, to avoid vagueness, the research proposes Lead Time based Pricing as the specific RM strategy to pursue. Then, the research focuses on creating a roadmap for the RM implementation. In order to create such roadmap, the research focuses on the field of Business Model Innovation (BMI). In this field, the research describes the BM ontology and BM roadmapping, tools which will be used for constructing the roadmap. It proposes to combines BM roadmapping with the BMI process to help facilitating the task of roadmapping and finally, upon the discovery issues hindering the real implementation of RM, the research identifies BMI barriers which are, afterwards, compared with the data collected to confirm its significance on the RM (specifically LTBP) case. With the assistance of Infineon Technologies, a semiconductor manufacturer, the research approach chosen is an instrumental case study with semi-structured interviews as a data collection methodology. The data is quoted, codified and analyzed with Atlas.ti 8.0 and the information is useful to pursue the realization of the BM roadmapping, giving answer to the main research question of this research. Management of Technology (MoT
Gender differences and business model experimentation in European SMEs
No full textPurpose: By drawing on various theoretical approaches and a gender perspective, this paper aims to examine business model (BM) experimentation as a step towards BM experimentation capabilities as an outcome and, as such, a key antecedent to firm performance. Design/methodology/approach: In this paper, using a unique data set of 444 European small and medium-sized enterprises (SMEs), the authors draw on various theoretical perspectives to devise a structural equation model that examines BM experimentation as a step towards business model innovation (BMI) as an outcome and, as such, a key antecedent to firm performance. Potential differences are examined between female-owned and non-female-owned businesses with regard to hypothesized relations. Findings: Multi-group analysis results reveal that drivers of BM experimentation and the paths linking BM experimentation to overall firm performance are different for female owners in comparison to male owners. Research limitations/implications: Theoretical and practical implications are various. For SME entrepreneurs, experimenting with their BMs does lead to improved performance. Practical implications: Theoretical and practical implications are various. For SME entrepreneurs, experimenting with their BMs does lead to improved performance. Originality/value: Despite the increasing number of papers focussing on the relationship between BM and firm performance, the focus on female entrepreneurship, gender differences and BMI, more specifically the process of BMI as BM experimentation, is relatively rare.Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work publicInformation and Communication Technolog
Scientific author names:Errors, corrections, and identity profiles
No full textAuthorship problems are deep-rooted in the field of science communication. Some of these relate to lack of specific journal instructions. For decades, experts in journal editing and publishing have been exploring the authorship criteria and contributions deserving either co-authorship or acknowledgment. The issue of inconsistencies of listing and abbreviating author names has come to the fore lately. There are reports on the difficulties of figuring out Chinese surnames and given names of South Indians in scholarly articles. However, it seems that problems with correct listing and abbreviating author names are global. This article presents an example of swapping second (father’s) name with surname in a ‘predatory’ journal, where numerous instances of incorrectly identifying and crediting authors passed unnoticed for the journal editors, and no correction has been published. Possible solutions are discussed in relation to identifying author profiles and adjusting editorial policies to the emerging problems. Correcting mistakes with author names post-publication and integrating with the Open Researcher and Contributor ID (ORCID) platform are among them.</p
A Bombyx homolog of ovo is a segmentation gene that acts downstream of Bm-wnt1 ( Bombyx wnt1 homolog)
No full textauthor manuscriptInsect embryogenesis is divided into long and short/intermediate germ types. The long germ type may exhibit Drosophila-like hierarchical segmentation mechanisms, whereas the short/intermediate type assumes some repeating mechanisms that are considered to be ancestral. Embryogenesis in Bombyx mori possesses both characteristics. Here, Bombyx ovo homolog (Bm-ovo) was identified as a gene involved in segmentation. ovo is a Drosophila gene that encodes a zinc finger transcription factor and studies on its homolog functions in other systems have suggested that it acts as a switch to enable the initiation of differentiation from a progenitor cell state. This is the first description for ovo homologs being involved in insect segmentation. Bm-ovo is expressed dynamically during embryogenesis in a pattern that resembles that of gap and pair-rule genes. In Bm-ovo RNAi knockdown embryos, posterior segmentation does not proceed. In addition, defects in anterior segments are observed. In Bm-wnt1 knockdown embryos, the Bm-ovo expression pattern was changed, suggesting that Bm-wnt1 is an upstream regulator of Bm-ovo. The involvement of Bm-ovo may represent a novel ancestral step under the control of wnt genes in insect segmentation: this step may resemble those operating in cell differentiation processes.journal articl
Experimental and numerical study of butt welded joints made of high strength steel
No full textWelded joints are wildly used in the construction sector for fabrication of steel and aluminium structures. A welded joint is traditionally divided into three regions: The Base Material (BM), the Heat-Affected Zone (HAZ), and the Weld Material (WM). The mechanical behaviour of each region varies depending on properties of BM, FM and welding parameters. In general, HAZ has a lower material strength compared to BM and WM. The material strength difference is even more significant if BM is made of High Strength Steel (HSS) and welded by using undermatching electrodes. Therefore, it is essential to obtain the constitutive model of HAZ to accurately predict the behaviour (strength, stiffness, and ductility) of the HSS welded joint. In this paper, milled coupon specimens with a transverse butt weld in the middle are used for obtaining the original stress-strain relationship of HAZ and WM based on Digital Image Correlation (DIC) measurements. The original and the modified HAZ constitutive model are validated against the milled and unmilled coupon specimens by Finite Element Analysis (FEA). Comparing the FEA and experimental results, it can be concluded that the modified HAZ constitutive model is successfully validated. Finally, the tensile behaviour of the butt-welded square hollow section is investigated through FEA. It is found that the peak deformation would be significantly overestimated if the modified HAZ constitutive model is not used.Green Open Access added to TU Delft Institutional Repository 'You share, we take care!' - Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.Steel & Composite Structure
Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs?
No full textDigital transformation is requiring companies to rethink and innovate their business models (BMs). However, small- and medium-sized enterprises (SMEs)have scarce time and resources for experimenting with their BMs and implementing new strategies. This paper examines whether SMEs that undergo digital transformation perform better if they allocate more resources for BM experimentation and engage more in strategy implementation. An empirical study was conducted on 321 European SMEs that actively use social media, big data, and information technology to innovate their BMs. Furthermore, structural equation modelling showed positive overall firm performance effects of more resource allocation to BM experimentation and more engagement in practices of strategy implementation. These effects were mediated by BM experimentation practices and company innovativeness. Moreover, fuzzy-set qualitative comparative analysis (fsQCA)revealed the presence of equifinality by identifying different configurations in which these antecedent conditions affect overall firm overall performance. The results of two methodological approaches showed that SMEs may take different routes to improve their performance when digital transformation is changing their BM. This paper is one of the first to analyse how SMEs can handle the impact of digitalization by spending more time and effort on innovating their BMs. Practical and policy implications are discussed.Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.Information and Communication Technolog
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