1,720,973 research outputs found
Marketing museum networks: theoretical considerations and empirical evidence
No full textThe aim of this study is to analyze the role of museum networks within the cultural districts.
We use a systemic approach that allows us to study the phenomenon of museum networks as
institutions for the conservation and enhancement of Cultural Heritage, but also to study the
factors of social and economic development of local contexts in their entirety.
This approach involves territorial marketing and cultural network marketing, created either
through top-down or grass roots processes, in a logic of subjects’ mutual interest in searching
for greater effectiveness and operational efficiency.
After a brief literature review on museum networks – aimed at delineating the boundaries of
the object of investigation – the study focuses on some experiences from the Marche Region
to understand which models of governance and management should be considered and which
factors could promote the competitiveness of the networks and territory. The analytical model
highlights the need for an integrated approach to marketing capable of combining traditional
issues with relationship marketing and internal marketing. The point of departure is to
consider museums as service companies in so far as they can profitably use typical
instruments of service management in order to increase the quality and value the cultural
offerings they have. This will benefit both users - visitors - for the area and the cultural
district within which the museum network is inserted.
The analysis of case studies reveals wide prospects for improvement towards a more
relational approach to marketing and to the full adoption of the principles of service
management
Quality and Value in University Services: the Experience of the Placement Service at the University of Urbino "Carlo Bo"
No full textThe Role of Brands in Dialectical Relationships Between Destination and Tourist Products
No full textThe objective of this work is primarily to point out the conceptual differences
between tourist destination and tourist products. An important concept is the presence
of a dialectical and very strong relationship due to the fact that tourist products,
possessing highly experiential content, are extremely affected by the location in which
they are provided (destination). If the concepts tend to overlap on the demand side, on
the supply-side the clear distinction between the two can not be missed: products are
the result of activities carried out by the supply system located in the destination.
The third section discusses some approaches to managing destination, both those
highlighted in the literature and those emerging in practice. In particular, resulting from
innovative and original interpretation, we analyse some new trends which raise
questions about validity of the traditional approach to Destination Management. These
strategies – and linked organizational solutions – do not focus on geographical area,
but on the ability to propose specific offers towards target-segments, so that we can
more appropriately talk about Product Management instead of Destination
Management.
The paper then discusses destination brands and destination branding. More than
one brand and different branding activities may coexist in the same destination. It is
critical to manage this factor, especially in the context of fragmentation and lack of a
strategic leader.
The concluding paragraph makes some proposals useful to policy-makers
regarding the management of critical issues related to branding of destinations and
tourist products
Stakeholder e-involvement and participatory tourism planning: Analysis of an Italian case study
No full textThe purpose of this paper is to explore the potential and challenges of knowledge management, in particular the use of information and communication technologies, in supporting stakeholders' collaboration processes in the tourism destination by focusing on e-democracy. The term e-democracy was coined to define the electronic representation of a democratic process which aims at obtaining stakeholders active participation in the decision-making process about territorial policies and tourism planning. Despite the growing interest that this concept is gaining both in the academia and in the tourism sector, the related research is still at its early stage. This study was carried out to contribute to fill this gap analysing the case study of an Italian region where an e-democracy project on destination governance is currently going on. The main contribution to the body of knowledge, managerial implications and limitations of the study are discussed and future avenues of research are suggested
Aspetti evolutivi dei Sistemi Turistici Locali nella Regione Marche: tra speranze e illusioni
No full textSMART Destinations: new strategies to manage tourism industry
No full textPurpose - There is a general recognition of the role of new technologies in facilitating the involvement of all stakeholders in the destination governance and in supporting more sustainable development processes. The purpose of this paper is to outline a comprehensive and systematized analysis of the concept of SMART CITIES applied to tourism. In particular, this study attempts to explore the potential and challenges of knowledge management, in particular the use of Information and Communication Technologies (ICTs), in supporting stakeholders collaboration processes in the tourism destination by focusing on e-democracy. Design/methodology/approach - A case study approach is adopted as it enables the researchers to pose, in depth, issues such as destination governance's experience with Knowledge Management and ICTs implementation. The present research is exploratory and based on the usage of secondary data. Specifically, the research site chosen in this study is the Liguria Region (Italy), where a somehow project of tourism planning and governance is currently going on relying on the usage of WEB 2.0 to shape the stakeholders' engagement. Originality/value - Originality/value - Starting from the results of this project, we want to define specific guidelines to understand how a Smart Tourism Destination, through the exchange of knowledge between different actors (both supply and demand sides), can serve as the starting point to create an experiential tourism system highly differentiated and able to improve the destination competitiveness. Practical implications - The development of Smart Tourism Destinations can support the diffusion of dynamic networking and proactive management and customer orientation. In this direction, practical implications will focus on the potential replicability of the experience of Smart Tourism Destination in other locations
Dalle Smart Cities alle Smart Destination: ICTs e Web 2.0 per il vantaggio competitivo delle Destinazioni Turistiche
No full textDoes the eco-entrepreneur exist in Italian hospitality? Some evidence from the tourism sector.
No full textHOW ECO-ENTREPRENEURS ARE TRANSFORMING ITALIAN TOURISM SECTOR: EVIDENCE FROM THE HOSPITALITY INDUSTRY.
No full textPurpose. This study investigates eco-entrepreneurship within Italy's hospitality sector, examining the motivations, practices, impacts, and challenges eco-entrepreneurs experience. It aims to enrich the discourse on sustainable tourism and ecological entrepreneurship in Italy. Design/methodology/approach. The research employs a multiple-case study methodology to focus on six small-scale enterprises in the Italian hospitality industry. Data collection comprised semi-structured interviews with key informants, supplemented by secondary data analysis. The interviews were coded and analysed using NVivo 14 to extract meaningful insights. Findings. The research reveals that personal commitment, environmental responsibility, and local heritage preservation are key drivers for eco-entrepreneurs. Key sustainable practices include resource conservation, waste management, and promoting local products. Transitioning to sustainable operations has been found to enhance reputation and customer trust, although the economic benefits of these initiatives remain unclear. The primary challenges identified are high investment costs, complex regulatory landscapes, and the need for targeted marketing to sensitise consumers towards sustainable options. Practical and Social Implications. The findings highlight potential policy interventions to simplify the certification process and provide economic incentives for eco-friendly practices. Eco-entrepreneurs effectively demonstrate how sustainability in hospitality can engage local communities and influence consumer behaviour towards eco-conscious travel, thereby driving broader societal shifts towards sustainability. Originality of the study. This research contributes to the limited empirical literature on eco-entrepreneurship within Italy's largely small-scale hospitality sector. It underscores the sector's potential to serve as a model for sustainable tourism practices, offering insights that could be applied to other regions and industries
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