1,720,956 research outputs found
Fundamentación lógico-formal de la responsabilidad social corporativa
Get PDFTesis de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, Departamento de Comunicación Audivisual y Publicidad II, leída el 11-05-2006Las Relaciones Públicas, como ya afirmamos en otros lugares, forman parte de ese gran conjunto de saberes que se aglutinan en lo que ha dado en llamarse Comunicología o Ciencia de la Comunicación; ahora bien, en qué consiste su especialidad o dicho de otro modo, qué justifica su autonomía en el amplio panorama de perspectivas desde las que cabe estudiare la comunicación humana. La pregunta no es fácil de responder, ya que existe una pluralidad de respuestas, cada una de las cuales tiene la virtud de incardinar su estudio en uno u otro de los dos grandes miembros en que desde Dilthey hasta hoy se clasifican las ciencias: ¿Ciencia natural o ciencia cultural? El estudio que resumimos parte de una perspectiva que las integra en el ámbito de las ciencias culturales o del espíritu y para ello, procede metodológicamente al modo de las ciencias formales, esto es, estableciendo un apriorismo lógico cuyo desarrollo estrictamente formal, hace posible una construcción rigurosa de cada una de sus proposiciones hasta alcanzar las conclusiones que verifican las hipótesis iniciales, esto es, su conversión en tesis. El hecho de que este trabajo declare su propósito de moverse en ámbitos estrictamente lógico-formales, no implica en absoluto que ignore el ingrediente esencial constitutivo que consideramos la razón de ser de la propia disciplina, sin el cual ésta carecería de legitimación para constituir un saber propio e independiente: dar respuesta a la responsabilidad social de las organizaciones, de ahí que se afronte su estudio desde una perspectiva tan aparentemente alejada de los enfoques al uso. En todo caso, conviene que las conclusiones alcanzadas exigirán su validación en la práctica, ya que no podemos olvidar que las Relaciones Públicas son eminentemente de esta naturaleza.Depto. de Teorías y Análisis de la ComunicaciónFac. de Ciencias de la InformaciónTRUEpu
El papel del profesional de las Relaciones Públicas en la administración de la controversia pública
Get PDFThis article tries to determine the paper that there recovers the professional of the Public Relations in the public controversy called, where there are involved the principal nuclear reasons of the profession of you them spoil.Este artículo pretende determinar el papel que desempeña el profesional de las Relaciones Públicas en la denominada controversia pública, donde se hallan involucradas las principales razones nucleares de la profesión de las mimas
El papel del profesional de las Relaciones Públicas en la administración de la controversia pública
No full textEste artículo pretende determinar el papel que desempeña el profesional de las Relaciones Públicas en la denominada controversia pública, donde se hallan involucradas las principales razones nucleares de la profesión de las mimas
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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