345 research outputs found
On A Multimodal Perspective on Applied Storytelling Performance: Narrativity in Context by Soe Marlar Lwin
No full textA Multimodal Perspective on Applied Storytelling Performance: Narrativity in Context by Soe Marlar Lwin. Routledge, 2020. ISBN 978-1-138-48165-7. 57.95 Electronic
Effect of Employee Motivation on Employee Performance in Myanma Insurance (Soe Thida Lwin, 2023)
No full textThe purpose of this study is to investigate the effect that the level of employee
motivation has on the level of performance achieved by Myanma Insurance employees. In order
to collect primary data, structured questionnaires equipped with a five-point Likert scale will
be used in personal interviews with selected workers of Myanma Insurance. Using a process
known as simple random sampling, a sample of 190 (54 percent) out of a total of 350 employees
working at the head office of Myanma Insurance in Yangon were chosen for the selection.
These employees range from manager level to junior assistant level. In order to accomplish this
task, a descriptive research method approach was utilized. A regression analysis is used to
investigate the relationship between the level of employee motivation and the level of
performance achieved by employees. The following factors payment, rewards system,
promotion policy, working environment, and training are taken into consideration while
analyzing motivation: The findings of this research indicate that there is a strong and favorable
connection between the levels of employee motivation and employee performance. A further
conclusion that can be drawn is that the working environment, the payment system, and the
rewards system all have a substantial beneficial impact with employee performance. Based on
the findings of this study, it was determined that the promotion policy and training program
have no meaningful link with employee performance. The responses also prove that promotion
policy and training program are useless, and employees are not satisfied with promotion policy
and training program as a means of reaching their motivation. This is also proven through the
responses
Brand Trust and Brand Loyalty of Nibban Electronic Products (Soe Kyaw Lwin, 2023)
No full textThis study aims to identify the brand identity and brand image, to analyses their effects on brand trust, and to examine the effect of brand trust on brand loyalty of NIBBAN electronic products. The sample size of 240 customers who have used NIBBAN Electronic Products was determined for this study using the Cochran formula. The study targets customers who have used NIBBAN Electronic Products to collect the primary data. The 240 sample customers were selected using the simple random sampling method, and they were interviewed with the aid of structured questionnaires. The factors considered in the study are brand identity (brand as person, brand as symbol and brand as relationship) and brand image (brand salience, brand performance and brand imagery). Both descriptive statistics and quantitative research methods are applied in this study. The result of mean value for the six factors were acceptable, the customer perception has favor of the band with all mean scores being very high, suggesting a strong level of agreement among respondents regarding the brand's attributes and customer perceptions. According to the regression results, all of the brand identity variable and brand image: brand salience variable highly significant positive effect on brand trust. In addition, brand trust also significant positive effect on brand loyalty in NIBBAN electronic products. Therefore, it is suggested that higher levels of brand trust are associated with greater brand loyalty. To enhance brand loyalty for NIBBAN electronic products, it is recommended that NIBBAN focuses on continuous innovations, emphasizes a strong value proposition, and engages in effective marketing activities to strengthen brand trust
The Effect of Employee Motivation on Job Performance in Shwe Than Lwin Highway Co., Ltd. (Thet Mar Soe, 2022)
No full textThe purpose of this study is to analyze the effect of employee motivation on job performance through employee satisfaction and employee engagement. The sample consists of 179 employees out of 324 employees from Shwe Than Lwin Highway Co., Ltd by using simple random sampling method. Structured questionnaire with five point Likert scale is used to collect primary data. Extrinsic motivation factors such as job security, promotion and growth, wages and salary and recognition are used. On the other hand, intrinsic factors such as interesting work, participation, self-realization and responsibility are used to conduct the study. Descriptive and regression analysis are used to analyze the collected data. The results shows that employees are more motivated with self-realization, wages and salary, participation and interesting work. According to regression analysis, motivation factors as promotion and growth, wages and salary, recognition and self-realization have positive effect on employee satisfaction. Promotion and growth, participation, self-realization and responsibility have positive effect on employee engagement. Moreover, employee satisfaction has also positive effect on employee engagement. It is observed that the more employees get engagement and satisfaction, the better they do the job. Thus, Shwe Than Lwin Highway Co., Ltd should handle employees’ needs and desires by employing motivational factors to achieve employees’ high performance
Effect of Digital Marketing Practices on Consumer Buying Behavior at Makro Myanmar Supermarket(Soe Thiha Lwin, 2023)
No full textThis study focuses on Digital Marketing Practices on Consumer Buying Behaviour of
Makro Myanmar Supermarket. The study aims to analyses the effect of digital marketing
practices on consumer buying behaviour at Makro Myanmar Supermarket in Yangon. Primary
data is collected from the respondents who have bought products of Makro Myanmar within
previous three months (February 2023 to April 2023). At that time, total number of the
customers is around 250,000. Out of them, 399 respondents were selected by simple random
sampling method. Required data were collected through the use of structured questionnaire
prepared by Google form. The questionnaire link is sent through digital ways like telegram, email,
messenger, Viber etc. Descriptive Method (calculation of mean values) and analytical
statistics are used for data analysis .This study considers the seven independent variables which
are search engine optimization, email marketing, social media marketing, mobile marketing,
online affiliate marketing, pay-per-click advertising and display advertising and the dependent
variable is consumer buying behaviour. The study found that all the digital marketing practices
except mobile marketing are strongly significant on consumer buying behaviour. Moreover,
according to survey, most of the customers are attracted by social media marketing and display
advertising. Therefore, Makro Myanmar should to maintain a regular posting schedule and need
to engage with audience by responding to inquiry, messages and comments promptly on social
media sites. Makro Myanmar need to target ads strategically by using audience segmentation
and demographics to reach the right and potential customers by display advertising
Customer Engagement, Customer Satisfaction and Customer Loyalty at Sein Chuu Hotel, Pyin Oo Lwin (Soe Ei Ei Tun, 2025)
No full textThis study aims to examine the effect of customer engagement on customer
satisfaction and to analyze the influence of customer satisfaction on customer loyalty at
Sein Chuu Hotel, Pyin Oo Lwin. A quantitative research approach was employed; the
survey data was collected from 110 returning guests between April 2024 and April 2025.
Customer engagement was assessed across three dimensions: Cognitive, Emotional, and
Behavioral Engagement. Finding indicates that both cognitive and emotional engagement
significantly affect customer satisfaction, which can strongly influence customer loyalty.
This study emphasizes the importance of personalized service, consistent quality, and
family-oriented experience in maintaining lasting customer relationships. Strategic
implications for hotel managers include enhancing emotional connection, tailoring services
to guest preferences, and proactive feedback engagement. These recommendations could
be helpful in providing practical guidance for Sein Chuu Hotel and similar hospitality
businesses aiming to improve customer retention and build long-term loyalty
Supplementary Figure S6 in Mitogenomic phylogeny of the Asian colobine genus Trachypithecus with special focus on Trachypithecus phayrei (Blyth, 1847) and description of a new species
No full textSupplementary Figure S6 Ventral view of skull without mandible (A), and dorsal (B), lateral (C), and ventral (D) views of mandible of holotype (NHMUK ZD.1914.7.19.3) of Trachypithecus popa sp. nov. (Photo: Courtesy of the Trustees of the Natural History Museum, London).Published as part of Roos, Christian, M. Helgen, Kristofer, Portela Miguez, Roberto, May Lay Thant, Naw, Lwin, Ngwe, Ko Lin, Aung, Lin, Aung, Mar Yi, Khin, Soe, Paing, Mar Hein, Zin, Nyein Nyein Myint, Margaret, Ahmed, Tanvir, Chetry, Dilip, Urh, Melina, Grace Veatch, E., Duncan, Neil, Kamminga, Pepijn, A. H. Chua, Marcus, Yao, Lu, Matauschek, Christian, Meyer, Dirk, Liu, Zhi-Jin, Li, Ming, Nadler, Tilo, Fan, Peng-Fei, Khac Quyet, Le, Hofreiter, Michael, Zinner, Dietmar & Momberg, Frank, 2020, Mitogenomic phylogeny of the Asian colobine genus Trachypithecus with special focus on Trachypithecus phayrei (Blyth, 1847) and description of a new species, pp. 656-669 in Zoological Research 41 (6) on page 676, DOI: 10.24272/j.issn.2095-8137.2020.254, http://zenodo.org/record/439589
A STUDY ON HUMAN RESOURCE CAPACITY BUILDING AND DEVELOPMENT (CASE STUDY: UPSTREAM ENERGY SECTOR OF MYANMAR) (Yu Mon Soe Lwin, 2019)
No full textCapacity is about the growth of an individual in knowledge, skills and experience. The aim of this study is to examine the employee capacity in the upstream energy sector in Myanmar and to analyze the undertaking the employee’s capacity development of international oil and gas energy companies in Myanmar to play a successful role. Both quantitative and qualitative case study research design and descriptive methods were used for this study. E-survey was conducted with 150 randomly selected respondents from the departments of upstream energy companies operating in the upstream energy sector in Myanmar in the offshore region. Individual in-person interviews were also conducted with key informants to validate data obtained. The results of this study indicate that the biggest challenge is the lack of well-trained petroleum engineer due to not having the proper suitable background education and proper training even though the organization involved appear to have robust Human Resource programs which are also timely kept up to date and closely linked to short term and long term company strategies. There are limited amount of oil and gas fields which are operational at the moment that limits on the job training opportunities. Another important finding was to create policies that will attract more international oil and gas companies where this will result in more opportunities to develop our Myanmar employee capacity
Automatic Pump Controller for Solar Photovoltaic Irrigation System
No full textThe need of electricity for rural areas, especially for water supply systems, is crucial for farmers. Stand alone solar systems are applicable for areas no power grid, in this system is operated when the radiation is sufficient to supply the system with can be stored water and energy. The main purpose of this journal is to develop a solar watering system capable of performing irrigation task automatically. This system uses sensor that determines soil moisture by soil moisture sensor for watering pump, water level indicator also its pumping system from well to water tank that detects ultrasonic sensor. In this system, a pump is powered by solar photovoltaic which controlled by Arduino Uno. And this journal also discusses the prototype design of microcontroller based on water irrigation which detects a soil if watering is required then the water will be maintained at the constant level. And the system is designed by applying an ultrasonic sensor, an Arduino Uno microcontroller, and a pumping machine in order to automatically switch the water filling. The prototype has shown that the system able to reduce wasteful electrical energy and human intervention at minimum cost as the entire system runs only using solar energy. The prototype can be proposed to handle the water pump problems due to the utilizations of the manual switch as well as the floating ball tap to stop the water tank filling. Moh Moh Lwin | Soe Winn | Zar Chi San "Automatic Pump Controller for Solar Photovoltaic Irrigation System" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: https://www.ijtsrd.com/papers/ijtsrd18331.pd
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