1,720,963 research outputs found
Interdependenţa dintre mixul de marketing şi interviul de angajare [Articol]
Full text linkEconomic development of a country or firm would not be achieved without the most important resource, human resource. People are the most important asset of the firm, because through this resource are using other resources from organization, giving measure her perfomance. Factor of production labor means human resources, which represents all physical and intellectual skills necessary to develop any economic activity
Activități și practici specifice marketingului resurselor umane în cadrul întreprinderilor [Articol]
Full text linkAnalysis of the impact of human resources management, marketing, human resources and in the light of its effects on the competitiveness of the enterprise becomes a theme increasingly widely researched in the scientific literature. Modern marketing is considered crucial for the success of today's organization, the miraculous solution resolves its problems, the basic tool in achieving great performance and maintaining the competitiveness of the enterprise. At the present time became, as it influences the lives of everyone, being the means by which it gives people the standard of living
Marketing intern – o abordare a întreprinderilor moderne [Articol]
Full text linkLe marketing interne représente le fait d’aborder, d’une manière particulière, du marketing, il se contoure dans l’entreprise par l’apparition des effaits de sécurisation, de valorification et d’identification.
Dans une nouvelle culture de l’entreprise, plus humaine, la fonction du marketing interne s’affirme d’une manière cohérente à l’intérieur de chaque discipline de l’entreprise, l’impératif de bonne gestion des ressources humaines et la nécessité de la recherche permanente de l’équilibre de la relation homme-organisation
Impactul marketingului resurselor umane asupra asigurării securităţii naţionale [Articol]
Full text linkSecurity is a complex and dynamic concept. Its complexity derives from the multitude of economic, social and financial processes and phenomena. Ensuring security is the result of interaction between internal and external factors that influence on the production process, distribution and consumption of goods and services produced in a national economy. Studies in this area demonstrates that security is a fundamental human need.
The role of marketing of human resources in this area is to research and develop strategies of human resource in order to ensure the security both at micro and macroeconomic level
Utilizarea marketingului intern în scopul orientării întreprinderii către client
No full textLe concept de marketing de l'entreprise moderne élève au rang de nécessité son orientation à la fois vers l'extérieur et l'intérieur. D'un côté, l'entreprise doit produire et commercialiser uniquement ce qui est réellement nécessaire et peut donc être vendu, orientant ainsi l'ensemble de son activité selon les désirs et les besoins des consommateurs et d'autre côté, dans le processus de production des biens ou de prestation des services, on ne doit pas négliger le facteur humain – les employés qui accomplissent toutes les tâches
Marketingul intern - o nouă abordare în dezvoltarea întreprinderilor [Articol]
Full text linkMarketing is insufficient when it is a simple compartment of enterprise, it becomes appropriate only when all employees are aware of their influence on consumer satisfaction. In specialized literature there are a variety of approaches to what is internal marketing. This variety of approaches led to a variety of activities, being specific for this type of marketing. The diversity of interpretations and definitions led to difficulties in implementation and widespread adoption of the concept
Instrumentele marketingului intern în cadrul întreprinderilor [Articol]
Full text linkLe marketing interne nous met devant une approche stratégique et est étroitement lié à la gestion des ressources humaines. Afin que le marketing interne soit effectivement exercé, des précisions sont nécessaires au niveau de sa définition. Malgré le développement rapide de la littérature relative au marketing interne, peu d‘organisations appliquent dans la pratique ce concept.
L‘article indique les activités du marketing interne au sein des organisations. L‘article vise à identifier et agir sur les outils de marketing interne à l‘entreprise
Aspectele marketingului personalului pe piaţa muncii a Republicii Moldova [Articol]
Full text linkLe marché du travail en République de Moldova est un marché en pleine croissance. Encore jeune, mais pas très jeune, largement dépourvu de tous les instruments qui caractérisent un marché mature, de leviers d’action et même de joueurs.Le marketing des ressources humaines vise à assurer la coordi¬na¬tion du potentiel humain sur une longue période de temps. Ces ressources sont un potentiel stratégique, avec lequel il est possible de résoudre les objectifs concrets de l'entreprise. Le marketing des ressources humaines est une extension de la fonction du marketing de production dans la gestion des ressources humaines.Piaţa forţei de muncă în Republica Moldova este o piaţă în creştere. Încă tînără, dar nu foarte tînără, în mare parte este lipsită de toate instrumentele care caracterizează o piaţă matură, lipsită de maneta de acţiune şi chiar de jucători. Marketingul resurselor umane urmăreşte să asigure coordonarea potenţialului uman pe o perioadă lungă de timp. Aceste resurse sînt un potenţial strategic, cu care este posibilă rezolvarea obiectivelor concrete ale companiei. Marketingul resurselor umane este o extensiune a funcţiei marketingului producţiei în cadrul managamentului resurselor umane
Marketing activities to motivate and keep employees in the company [Articol]
No full textRolul motivaţiei nu se limitează la a-i face pe oameni să muncească, ci a-i face să muncească bine, lucru care implică utilizarea integrală a resurselor fizice şi intelectuale de care dispun indivizii.
Dintre toate procesele de resurse umane care pot fi dezvoltate în cadrul organizaţiilor procesul de motivare ocupă un loc central. Motivarea reprezintă procesul prin care angajaţii sunt direcţionaţi să lucreze în vederea atingerii obiectivelor stabilite ale organizaţiei
Rolul marketingului în cadrul universităților din Republica Moldova
No full textToday, higher education has a dynamic character determined by the need to permanently adapt to the continuous changes that society is going through, but at a faster pace. This particularity is the result of the influence of factors that were intended to accelerate a number of transformations in higher education. Astefl, a higher education institution forms a component of a system. The modern educational institution evolves on the coordinates of the knowledge-based society and is becoming increasingly innovative, both scientifically and didactically, which is a precondition for competitive pedagogical performance at international and national level.Slutu, Rodica. Rolul marketingului în cadrul universităților din Republica Moldova / Rodica Slutu // Relevanța și calitatea formării universitare: competențe pentru prezent și viitor: Materialele Conferinței științifice internaționale, consacrată celor 75 de ani de la fondarea universității bălțene, din 09 oct. 2020. – Bălţi, 2020. – Vol.1. – P. 26-31. – ISBN 978-9975-50-255-9
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