1,720,976 research outputs found
The Virtual Experience Economy : A Service-Dominant Logic Perspective
No full textMarketers and advertisers are interested in using 3D3C worlds as sites for engaging consumers in deeper and more sustaining ways. In this chapter, an integrated conceptual model for the virtual experience grounded in the emerging service-dominant (S-D) logic is developed. This integrated conceptualization offers a broadened view of 3D3C worlds through evaluating the Pine and Gilmore (Harvard Business Review, July–August:97–105, 1998) conceptualization of the experience economy within the 3D3C context. It becomes evident that this conceptualization is less relevant to the virtual context and cannot be applied without modifications. The model developed and presented identifies that the virtual experience is centered on two dimensions: first, the type of interaction within the virtual experience, that is, individual versus collaborative interaction and second, the context of interaction: virtual consumption versus real life consumption (i.e., the interplay between 3D3C worlds and real life). The emerging concepts of service-dominant logic are presented as a means to reframe and improve the marketing experience for increased relevance and impact within 3D3C worlds
Taking a Broader View by Looking Deeper
No full textThe field of virtual worlds is vast, interconnected and expanding. In this issue, we take a review lantern and shed some light on some of the fiel
Real Virtual Worlds SOS (State of Standards) Q3-2008
No full textThis is a brief essay, we call "think-pieces", designed to stimulate a discussion on a particular topic. For this series of essays we propose the following question:
"Consumer behavior in virtual worlds, is it really any different to the real world, or is it simply a case of \u27old wine in a new bottle\u27?
What Should Atomic and BITonic Learn from Each Other?
No full textWe are in the midst of a journey. We are moving from an atomic world, where physical stuff is critical to a bitonic world where things made of bits are critical. The atomic world is not going away. It is here to stay. The atomic world is augmented by a bit-like, digital, often called virtual artifacts. As researchers our goal is to connect the two. Facilitate learning from one setting to another. At the forefront of this learning we find the legal and governance perspectives.As you examine the issue, you can get a good sense of a field that uses past discussion to advancenew issues
3D3C Real Virtual Worlds Defined: The Immense Potential of Merging 3D, Community, Creation, and Commerce
No full textoai:jvwr-ojs-utexas.tdl.org:article/278The goal of this paper is to define the ter
Welcome to the Age of 3D3C: Digital, Design, Development, Community, Creation, & Commerce
No full textThis issue marks both the last issue of the Journal of Virtual Worlds Research (JVWR) in its current format and the launch of our 2021 drive towards 3D3C. This introduction by the journal\u27s Editor in Chief, Prof. Yesha Sivan, concludes the past and looks to the future plans
3D3C REAL VIRTUAL WORLDS 2010: DEFINITION AND VISIONS FOR CIOS
Full text linkThe goal of this paper is to define the field of “Real Virtual Worlds,” and to reveal its potential through visions in virtual Physical Therapy, Schools, Concerts, Shopping and Races. It is my assumption that the field of Real Virtual Worlds is destined to become a major force in 5-10 years. Much like the Internet, Real Virtual Worlds, will change, enhance, but inevitably sometimes hamper how we learn, have fun, work, and perform other human actions. The key message of the paper is that we need to arrive at high levels of 3D3C (3D, Community, Creation, and Commerce) in order to harness the potential of virtual worlds.
This paper aims to inform IT managers and industry players about the field of Real Virtual Worlds and its potential, as well as the actions they could take to embrace it, balancing between innovation and value. These actions, their urgency, nature, scope, and timing, take different shapes as a function of several parameters
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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