196,255 research outputs found
Estrategia de crecimiento para la marca sunset sipper
No full textEn el dinámico y competitivo mercado actual, las marcas emergentes se enfrentan al desafío
de destacar y establecer una presencia sólida en un entorno saturado de información y opciones.
La clave del éxito radica en la capacidad de comprender a fondo las necesidades y deseos de los
consumidores, así como en la implementación de estrategias innovadoras que permitan conectar
de manera efectiva con el público objetivo.
En este contexto, el presente proyecto de grado se centra en el diseño de una estrategia digital
integral para impulsar el crecimiento y la penetración de mercado de la marca Sunset Sipper en la
ciudad de Bogotá. Sunset Sipper, una marca con un producto diferenciador y un potencial de
crecimiento significativo, requiere de una estrategia sólida que le permita posicionarse como líder
en su nicho y expandir su alcance de manera sostenible.
A través de la consecución de estos objetivos, se espera que este proyecto de grado
proporcione una hoja de ruta clara y detallada para el crecimiento y la penetración de mercado de
Sunset Sipper en Bogotá. La estrategia digital propuesta se basará en un análisis exhaustivo del
mercado, la competencia y el público objetivo, así como en la identificación de oportunidades y
la implementación de tácticas innovadoras que permitan a la marca alcanzar sus metas de
crecimiento y posicionamiento.
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Este proyecto de grado se estructura en varias etapas, cada una de las cuales abordará uno de
los objetivos específicos planteados. En primer lugar, se llevará a cabo una investigación
exhaustiva del mercado y la competencia, lo que permitirá identificar el perfil del nicho de
mercado y las oportunidades de diferenciación. A continuación, se explorarán las posibles
colaboraciones estratégicas y se evaluarán los canales de venta más adecuados. Posteriormente,
se estimará la inversión necesaria para la expansión en Bogotá y se definirá un modelo financiero
que optimice los costos. Finalmente, se presentará la estrategia digital integral propuesta, que
incluirá las tácticas de posicionamiento, visibilidad y crecimiento recomendadas para Sunset
Sipper.
Se espera que este proyecto de grado contribuya de manera significativa al éxito de Sunset
Sipper en el mercado bogotano, proporcionando una base sólida para su crecimiento y
consolidación como marca líder en su nicho. Asimismo, se espera que este trabajo sirva como
referencia para otras marcas emergentes que buscan expandir su presencia en el mercado a través de estrategias digitales innovadoras y efectivas
Reduction by the positive allosteric modulator of the GABA<sub>B</sub> receptor, GS39783, of alcohol self-administration in Sardinian alcohol-preferring rats exposed to the “sipper” procedure
No full textThe present study was designed to evaluate (a) alcohol self-administration behavior of selectively bred, Sardinian alcohol-preferring (sP) rats exposed to the so-called “sipper” procedure (characterized by the temporal separation between alcohol-seeking and -taking phases), and (b) the effect of the positive allosteric modulator of the GABAB receptor, GS39783, on alcohol self-administration in sP rats exposed to this procedure. To this end, sP rats were initially trained to lever-respond under a reinforcement requirement (RR) 55 (RR55) for alcohol. Achievement of RR55 resulted in the 20-min presentation of the alcohol (15%, v/v)-containing sipper bottle. Once stable levels of lever-responding and alcohol consumption were reached, rats were treated with 0, 25, 50, and 100 mg/kg GS39783 (i.g.) 60 min before the self-administration session. Rats displayed robust alcohol-seeking (as suggested by relatively short latencies to the first lever-response and high frequencies of lever-responding) and -taking (as suggested by alcohol intakes averaging approximately 1.5 g/kg) behaviors. Pretreatment with GS39783 inhibited both alcohol-seeking (the number of rats achieving RR55 and the mean RR value were virtually halved) and -taking (the amount of self-administered alcohol was reduced by approximately 60%). The results of the present study suggest the power of the “sipper” procedure in triggering high levels of alcohol-seeking and -taking behavior in sP rats. Further, these results extend to this additional procedure of alcohol self-administration the capacity of GS39783 to reduce the motivational properties of alcohol and alcohol consumption in sP rats
Dr. Duane M. Jackson, Morehouse College, July 2011
No full textThis video is a conversation with Dr. Duane M. Jackson. Dr. Jackson talks about his paper, "Recall and the Serial Position Effect: The Role of Primacy and Recency on Accounting Students' Performance." Jackie Daniel, AUC Woodruff Library, is the interviewer
"Reflections on the subject of Emigration from Europe with a view to Settlement in the United States" By M. Carey.
No full text"Reflections on the subject of Emigration from Europe with a view to Settlement in the United States: containing bried sketches of the moral and political character of those states.
By M. Carey, member of the American philosophical, and of the American Antiquarian Society, and author of The Olive Branch, Cindiciae Hibernicae, essays on banking, on political economy, and on internal improvement.
To which are now added the English editor's comments on the subject; together with Important Advice to Emigrants, and Cautions Against Impositions Practiced in the Outports
Dispelling the Myths Behind First-author Citation Counts
No full textWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Dr. Glendon Swarthout
No full textHosted by Roger M. Busfield, MSU Assistant Professor of Speech and Theater, Meet the Author is designed to introduce a general audience to a contemporary author and their work through in-depth interviews. This episode features a conversation between Dr. Glendon Swarthout, prolific author and English professor at MSU, and assistant professors Sam S. Baskett and Theodore B. Strandness
A Simple Cellular Automation that Solves the Density and Ordering Problems
No full textCellular automata (CA) are discrete, dynamical systems that perform computations
in a distributed fashion on a spatially extended grid. The dynamical behavior
of a CA may give rise to emergent computation, referring to the appearance of
global information processing capabilities that are not explicitly represented in the
system's elementary components nor in their local interconnections.1 As such, CAs
o?er an austere yet versatile model for studying natural phenomena, as well as a
powerful paradigm for attaining ?ne-grained, massively parallel computation.
An example of such emergent computation is to use a CA to determine the
global density of bits in an initial state con?guration. This problem, known as
density classi?cation, has been studied quite intensively over the past few years. In
this short communication we describe two previous versions of the problem along with their CA solutions, and then go on to show that there exists yet a third version
| which admits a simple solution
Simulation of thermal plant optimization and hydraulic aspects of thermal distribution loops for large campuses
No full textFollowing an introduction, the author describes Texas A&M University and its utilities system. After that, the author presents how to construct simulation models for chilled water and heating hot water distribution systems. The simulation model was used in a $2.3 million Ross Street chilled water pipe replacement project at Texas A&M University. A second project conducted at the University of Texas at San Antonio was used as an example to demonstrate how to identify and design an optimal distribution system by using a simulation model. The author found that the minor losses of these closed loop thermal distribution systems are significantly higher than potable water distribution systems. In the second part of the report, the author presents the latest development of software called the Plant Optimization Program, which can simulate cogeneration plant operation, estimate its operation cost and provide optimized operation suggestions. The author also developed detailed simulation models for a gas turbine and heat recovery steam generator and identified significant potential savings. Finally, the author also used a steam turbine as an example to present a multi-regression method on constructing simulation models by using basic statistics and optimization algorithms. This report presents a survey of the author??s working experience at the Energy Systems Laboratory (ESL) at Texas A&M University during the period of January 2002 through March 2004. The purpose of the above work was to allow the author to become familiar with the practice of engineering. The result is that the author knows how to complete a project from start to finish and understands how both technical and nontechnical aspects of a project need to be considered in order to ensure a quality deliverable and bring a project to successful completion. This report concludes that the objectives of the internship were successfully accomplished and that the requirements for the degree of Degree of Engineering have been satisfied
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