7 research outputs found
Spasialisasi dan Konglomerasi Media Pada Kelompok Kompas Gramedia
No full textSpatialization is a part of the political economy. Media realize theta it is the process of overcoming the constraints of space and time through its two forms of renewal of corporate power, that is horizontal and vertical concentration. The growth of media is becoming the trend of economy and politic in the media industry and expanding the corporae ownership. By having a literatures study used, the writer found that mass media development nowdays is not only the company\u27s abilities to provide and satisfy the information and entertainment needs which match the society needs, however it also developes the other business interest s orientations
Harnessing Value Transmission to Enhance Salesperson Performance and Relationships
No full textThe company capable of winning the competition is the company that becomes the choice for the customers. The success of a company in getting a reference on a customer\u27s mind, thus resulting in purchasing actions carried out by customers must be distinct from the company\u27s efforts to know what its priorities on customer desires and give them the best of their needs. One thing that supports this company\u27s success is the management of the sales force. In improving sales force performance, each sales force must have expertise on adapting by digging information about the needs of buyers, own cognitive intelligence and knowledge of product goods. This research highlights the contradictory relationship between relational capabilities on performance power sales. The objective of this study is to analyze variable Value Transmission Effectiveness, which are expected to resolve the contradiction between relational capability and sales performance. A distribution sample was given to Power Seller Pharmacy using a purposive sampling technique. The testing model and hypothesis use an equality analysis model (Structural Equation Model-SEM) with AMOS softwar
PENYULUHAN TENTANG DIET DASH DI PUSKESMAS KUTALIMBARU KABUPATEN DELI SERDANG
No full textHipertensi salah satu penyakit tidak menular yang berbahaya yang dapat mengancam nyawa.Berdasarkan data prevalensi hipertensi di Indonesia menurut Kementrian Kesehatan Republik Indonesia, sebanyak 65.048.110 jiwa (34,1%). Penyebab tingginya kasus hipertensi yakni gaya hidup tidak sehat, seperti diet yang tidaksehat seperti makanan cepat saji, tidak rutin melakukan olahraga, dan kebiasaan yang tidaksehat.Penanganan dengan terapi farmakologis terdiri atas pemberian obat anti hipertensi yang memerlukan keteraturan waktu, dengan memperhatikan tempat, mekanisme kerja dan tingkat kepatuhan. Terapi non farmakologi yang dapat kita lakukan dengan mengatur pola makan yang sehat serta mengurangi konsumsi garam yang berlebihan. Salah satunya adalah memberikan penyuluhan tentang diet DASH (Dietary Approach to Stop Hypertension). Diet DASH (Dietary Approach to Stop Hypertension) adalah bentuk terapi non farmakologis hipertensi dalam bentuk diet makanan harian yang tinggi serat dan rendah lemak. Yang menjadi sasaran dalam pengabdian ini adalah keluarga yang tinggal bersama lansia hipertensi yakni di wilayah kerja Puskesmas Kutalimbaru Kab. Deli Serdang dengan jumlah peserta sebanyak 31 orang. Tim melakukan kunjungan ke rumah lansia untuk melakukan edukasi kepada keluarga dan lansia. Sebelum dan Sesudah melakukan edukasi berbasis keluarga tim memberikan kuesioner. Hasil pengabdian menunjukkan adanya peningkatan pengetahuan yakni sebagian besar paham sebanyak 64, 52%, di wilayah kerja Puskesmas Kutalimbaru Kab. Deli Serdang. Hasil kegiatan ini diharapkan meningkatkan pengetahuan dan kesadaran keluarga dalam merawat lansia hypertensi sehingga terhindar dari komplikasi
BRAND CONGRUITY WITH PARENT BRAND MEMPENGARUHI GREEN PURCHASE BEHAVIOR?
No full textThis research aims to analyze the factors that influence the perceived value of environmentally friendly products on purchasing behavior for environmentally friendly brand products. The aim of this research is to build a comprehensive model and test the relationship between attitudes towards parent brand and self-brand congruity. Attitude toward green brand extension is used to mediate the relationship between the two constructs, namely the green brand perceived value and green brand purchase behavior. Respondents in this research were users of environmentally friendly fashion, namely Levi\u27s products, The Body Shop in Semarang. The sampling technique used was purposive sampling technique. The questionnaire distributed in this research was 444 respondents. Only 400 questionnaires could ultimately be used in this research. The data analysis technique in this research uses PLS-SEM with WarpPLS version 7.0. The research results show that: (1) attitudes towards the parent brand and self-brand congruity have a positive effect on the green brand perceived value (2) green brand perceived value has a positive effect on attitudes towards green brand extension and (3) attitudes towards green brand extension have a positive effect on green brand purchase behavior
The Influence of Perceptions of Price, Product Completeness, and Service Quality on Purchasing Decisions Mranggen Media Graphics Shop
No full textScience and technology are developing very fast from time to time. It requires companies to work quickly, innovatively, and creatively to remain competitive with their competitors and increase purchasing decisions at the Graphic Media Manager store. This research analyzes the influence of Price Perceptions, Product Completeness, and Excellent Service Quality on purchasing decisions at the Graphic Media Mranggen store. This research uses a purposive sampling method. The sample used in this research was 96 respondents from the customers of the Graphic Media Mranggen store. Data analysis in this research used the SPSS version 25 program. Tests included validity tests by comparing calculated r with r tables, reliability tests using Cronbach Alpha, and classical assumption tests, which included normality tests, multicollinearity tests, and heteroscedasticity tests. Multiple analysis tests are used to test how much influence the independent variable has on the dependent variable, prove the research hypothesis, and test the hypothesis with the t-test-test, f-test, and coefficient of determination test (R 2 ). This research shows that the variables of Price of Perception, Product Completeness, and Excellent Service Quality positively and significantly affect purchasing decisions at the Graphic Media Mranggen store. The results of this research give the impression that price perception, product completeness, and excellent service quality are factors that need to be considered to improve consumer purchasing decisions to achieve the goals set by the company
PELATIHAN KEWIRAUSAHAAN DAN LAPORAN KEUANGAN SEDERHANA BAGI PERINTIS UMKM RW. 18 MUKTIHARJO KIDUL SEMARANG
No full textLatar belakang dilakukannya kegiatan pengabdian kepada masyarakat ini karena banyak pemilik UMKM di Muktiharjo Kidul yang masih belum mempunyai pengetahuan dasar berwirausaha, kurangnya pengetahuan akan pentingnya strategi pemasaran produk menyebabkan usaha yang dijalankannya kurang maksimal. UMKM hanya fokus membuat dan menjual tanpa memikirkan keberlangsungan usahanya dalam jangka panjang. Permasalahan inkonsistensi produk dan layanan menjadi salah satu hal yang kerap dialami para pemilik UMKM. Dampaknya adalah menurunnya loyalitas konsumen yang diikuti dengan menurunnya omzet penjualan. Berdasarkan permasalahan tersebut, diperlukan beberapa kegiatan untuk mengatasinya. Tujuan dari pengabdian kepada masyarakat adalah untuk meningkatkan pemahaman akan pentingnya strategi pemasaran dan dasar pengelolaan keuangan. Metode pelaksanaan kegiatan pengabdian kepada masyarakat adalah pelatihan dasar kewirausahaan dan penyusunan laporan keuangan sederhana bagi UMKM Muktiharjo Kidul Semarang. Hasil dan luaran yang dihasilkan dari pengabdian kepada masyarakat pada UMKM Muktiharjo Kidul antara lain UMKM mampu mengetahui manfaat pelatihan kewirausahaan terhadap produk dan pemasarannya serta mampu menyusun laporan keuangan dasar atas usaha yang dijalankannya. Diharapkan dengan adanya pelatihan kewirausahaan dan pelatihan penyusunan laporan keuangan sederhana, pemilik UMKM dapat menjalankan usahanya dengan lebih baik dan meningkatkan pendapatanny
Pelatihan Strategi Produk Branding Kelompok UMKM Kelurahan Bojongsalaman Semarang
No full textBackground of Community Service Activities Because the UMKM Actors of Bina Sejahtera Mandiri in the Bojongsalaman Village, Semarang do not have a branding product strategy, the lack of knowledge of the importance of branding product strategies makes the business running less than optimal. MSMEs only focus on making and selling without thinking about the sustainability of their business for the long term. The problem of consistency in products and services is a number of things that are often experienced by MSME owners. The impact is that consumer loyalty is declining followed by a decrease in sales turnover. Based on these problems, several activities are needed to overcome them. The purpose of community service is to increase understanding of the importance of branding product strategies and determining product branding strategies. The method of implementing community service activities is counseling and training in branding product strategies. The results and outputs resulting from community service include MSMEs can find out the benefits of branding product strategies and can determine branding strategies for the business being run. It is hoped that the branding product strategy can increase consumer loyalty that will increase sales turnover
