1,720,986 research outputs found
How Space is Told: Linking Trajectory, Narrative, and Intent in Augmented Reality Storytelling for Cultural Heritage Sites
No full textWe report on a qualitative study in which 22 participants created Augmented Reality (AR) stories for outdoor cultural heritage sites. As storytelling is a crucial strategy for AR content aimed at providing meaningful experiences, the emphasis has been on what storytelling does, rather than how it is done, the end user's needs prioritized over the author's. To address this imbalance, we identify how recurring patterns in the spatial trajectories and narrative compositions of AR stories for cultural heritage sites are linked to the author's intent and creative process: While authors tend to bind story arcs tightly to confined trajectories for narrative delivery, the need for spatial exploration results in thematic content mapped loosely onto encompassing trajectories. Based on our analysis, we present design recommendations for site-specific AR storytelling tools that can support authors in delivering their intent while leveraging the placeness of cultural heritage sites as a creative resource
Design Guidelines for a Location-based Digital Heritage Storytelling Tool to Support Author Intent
No full textNarrative design for Rediscovering Daereungwon: A location-based augmented reality game
No full textRediscovering Daereungwon is a location-based Augmented Reality(AR) mobile game application that aims to enrich the experience of navigating Daereungwon, a Korean cultural heritage site consisting of various royal tombs from the Silla dynasty. In this paper, a framework binding 3 main PoIs with distinctive features into a successive, cohesive, and immersive narrative is introduced. It appropriates and combines the Memorable Experience Design(MED) Framework and the Interest Curve proposed by Bulencea and Egger (2015) to guide tourists through Daereungwon, while game challenges and rewards in the form of augmented objects and interactions provide them with information on the PoIs and the site of Daereungwon as a whole
Adjusting Relative Translation Gains According to Space Size in Redirected Walking for Mixed Reality Mutual Space Generation
No full textWe propose the concept of relative translation gains, a novel Redirected Walking (RDW) method to create a mutual movable space between the Augmented Reality (AR) host's reference space and the Virtual Reality (VR) client's space. Previous RDW methods have focused on maximizing the movable space at the expense of aligning the coordinates between the AR and VR side, and could only be applied to collaborative scenarios involving sequential tasks. Our method solves these problems by adjusting the remote client's walking speed for each axis of a VR space to modify the movable area without coordinate distortion. We estimate the relative translation gain threshold, defined as the extent to which the walking speed can be altered without creating a perceived difference in distance. In order to reflect features of the reference space in generating the mutual space, we then examine how changing its size affects the threshold value. Our study showed that for remote clients connected to the larger reference space, relative translation gains can be increased to utilize a VR space bigger than their real space. Our method can be applied to create optimal mutual spaces for a wider variety of asymmetric Mixed Reality (MR) remote collaboration systems
(A) Study of Factors Affecting Public Relations Activities in Hospitals
No full text보건관리학과/석사[한글]
본 연구는 우리나라 종합병원의 홍보활동에 영향을 미치는 요인분석과 홍보현황 분석을 통해 병원 홍보의 바람직한 발전방향을 제시하고자 했다. 연구는 전국300병상 이상 종합병원 113개를 분석단위로 했다. 연구의 종속변수는 홍보대상별 홍보활동으로 하고, 독립변수는 병원의 특성, 최고관리자의 특성, 홍보 전담부서의 특성, 홍보 기획 및 평가정도로 구성했다. 변량분석을 통해 각 특성들과 대상별 홍보활동과의 관계를 파악했다.
분석 결과의 주요 내용은 다음과 같다.
첫째, 직원 대상 홍보활동은 병원의 설립형태, 최고관리자의 이해 및 지지정도에 따라 통계학적으로 유의미한 차이를 보였다. 국공립·사회복지·특수법인이나 기타 설립형태의 병원보다 학교법인일 때 직원을 대상으로 하는 홍보활동이 활발했다. 또, 최고관리자가 홍보에 대해 적극적으로 지지하는 경우 소극적이거나 보통의 지지를 하는 경우보다 홍보활동 점수가 높았다. 즉, 통제가 불가능한 병원의 설립형태를 제외하면 최고관리자의 지지정도가 바로 직원 대상 홍보활동의 가장 큰 영향요인임을 알 수 있다.
둘째, 환자 및 보호자 대상 홍보활동은 홍보책임자의 홍보업무 경력에 따라 통계학적으로 유의미한 차이를 보였다. 홍보책임자가 홍보업무를 한 경험이 있는 병원이 그렇지 않은 병원에 비해 환자를 대상으로 홍보활동을 활발히 했다. 따라서 환자 및 보호자를 대상
으로 홍보활동을 강화하기 위해서는 홍보업무 경력이 있는 전문가를 홍보책임자로 기용하는 것이 중요하다.
셋째, 주민대상 홍보활동 점수는 홍보활동 결과의 평가와 그 결과의 정책 반영정도에 따라 통계학적으로 유의미한 차이를 보였다. 즉, 주민이 원하는 것이 무엇인지 알아내고 효과적인 홍보를 하기 위한 방법은 무엇인지 끊임없이 연구하는 것이 주민대상 홍보활동에서 중요하다는 의미다.
넷째, 언론대상 홍보활동은 학교법인일수록, 병상규모가 클수록, 의료원형태로 운영될수록 활발했다. 최고관리자가 경력 5년 이하일 때 홍보활동 점수가 가장 높았으며 홍보책임자의특성에 있어서 인문사회학(신문방송학 전공 1명 포함)을 전공하거나 홍보업무 및
언론사근무경력이 있을 때 홍보활동 점수가 높았다. 홍보 전담부서가 있을수록, 홍보예산 비중이 클수록 과학적 연구조사를 바탕으로 하는 홍보 기획 및 평가활동이 활발할수록 홍보활동 점수가 높았다.
이를 바탕으로 우리나라 병원들의 홍보 현황을 분석한 결과 우리나라 병원들은 주민 및 환자를 대상으로 홍보활동이 활발하지 못한 것으로 나타났다. 홍보활동 대상으로 언론과 직원에 더 초점을 맞추고 있으며, 공중을 다양하게 세분화하고 이에 대한 적절한 홍보는 부족한 것으로 보인다. 중소지역 및 중소병원의 홍보활동도 부진했는데, 21세기에는 의료조직이 중소규모의 병원과 지역사회 중심으로 변화할 것이라는 것을 고려할 때 홍보에 대해 빨리 관심을 갖고 투자하는 것이 매우 중요한 경영전략이라 할 수 있다. 홍보는 단
시간내에 효과가 나타나는 것이 아니기 때문이다. 최고관리자의 이해 및 지지, 홍보 전담부서 및 예산, 홍보담당자의 전문성 부족 등 병원 조직적인 지원이 부족했다. 또한, 기획 및 평가 등 과학적인 홍보활동이 부족함으로서 경영진에 대한 자문역할을 담당 못하고
기술적인 업무만 수행하고 있었다.
이상의 연구결과를 종합하여 향후 병원 홍보의 방향을 제시하면 다음과 같이 크게 네가지 측면으로 정리할 수 있다.
첫째, 우리나라 대부분의 병원이 홍보를 활성화하려면 과학적 홍보활동을 강조해야 한다. 병원의 다른 특성은 통제할 수 없는 반면 홍보 기획 및 평가정도는 얼마든지 통제 가능한 것이며 이것에 의해 홍보활동이 많은 영향을 받는다.
둘째, 홍보 전담부서의 특성도 중시해야 한다. 홍보활동은 최고관리자의 이해를 바탕으로 홍보 전담부서의 설립, 적정한 예산의 확충, 전문 홍보인력의 충원 등에 의해 많은 영향을 받는다.
셋째, 병원의 특성 및 목적에 따라 홍보대상을 세분화하고 주요 대상에 대한 우선순위를 결정하는 것이 중요하다. 그리고 그 우선순위에 따라 전략을 수립하고 평가해야 효율적인 홍보가 가능하다.
넷째, 병원도 적정 규모의 이윤을 추구해야 하는 현실을 감안할 때 다양한 홍보전략이 필요하다. 그러나, 우리나라 병원이 비영리단체라는 특성과 생명을 다룬다는 사회적 책임을 감안할 때 영리추구만을 위한 홍보는 사회적 갈등에 부딪친다. 따라서, 병원의 수익성 제고와 사회적 책임간의 균형을 유지하는 것이 병원 홍보활동의 전제가 되어야 한다.
[영문]
This study was designed to identify factors affecting Public Relations(PR) activities in hospitals. Data were collected through a mail survey conducted in March and April of 1995 in Korean hospitals containing 300 beds or more.
The results identifying factors affecting PR activities as classified by targets are as follows:
First, PR targeting employees was affected by the type of establishment the hospital represented, and the CEO's understanding of PR. PR targeting patients and families was affected by the PR career of the person responsible for PR. PR
targeting people in the community was affected by the overall degree of PR planning and evaluation. PR targeting the mass media was affected by the type of establishment the hospital represented, number of beds, and the type of hospital administration, by the existence of a PR department, ratio of PR budget, academic background of the person responsible for PR, PR career priorities, mass media career, and by the degree of PR Planning and evaluation.
Secondly, the results of PR activity in the subject hospitals of the study showed that PR targeting patients and families, and people in the community, PR of small regional and small scale hospitals, the CEO's idea of PR, existence and budget for PR departments, area of expertise and skill of the person responsible for PR, and scientific activity for PR planning and evaluation were all inadequate and in need of improvement.
Third, to activate most hospitals' PR activities, there needed to be an emphasis on scientific PR activity and the existence of, and budget for, expert persons in the PR department. It was important that hospitals differentiate and segment PR targets and determine the priority order for major targets.
Finally, it was most essential that hospital PR maintain a balance between increasing the hospital's profit and social responsibility, Hospitals must pursue profit, but there are some limitations, noted in the fact that, hospitals are suppose to be non-profit institutions.
These days, marketing and advertisement have been restricted because of the harmful effects caused by extended emphasis on pursuit of profit. However, in recent years, the validity of this concern has been discussed given the assumption that PR provides people with information about the hospital and health which leads
to service improvement through creative competition between hospitals. In the future, a study of these concepts in relation to PR would be helpful. This should study subjects nationwide, including both hospitals and clinics. Factors affecting PR should be studied systematically so that more objective tests and measuring methods can be developed.restrictio
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
CEO Compensation Incentives and Tax Avoidance
Full text link학위논문 (석사)-- 서울대학교 대학원 : 경영학과, 2014. 2. 정운오.This paper investigates whether firms tax avoidance differs depending on the level of CEO compensation incentives. Prior literature shows mixed results for the relationship between CEO incentives and tax avoidance – either positive or negative. The purpose of this paper is to find the reason for this opposite sign, and find the true underlying shape of the relationship. Under low levels of CEO incentives, increasing pay-performance-sensitivity leads to more tax avoidance, leading to lower ETR. However, very high levels of incentives should lead to firms reducing R&D expenditures, one of commonly used tax-favored activities, thereby increasing ETR. This leads to a U-shaped relation between CEO incentives and effective tax rates. In addition, I also document that this U-shaped relation is stronger for firms under weak corporate governance.Maste
Evaluation of Knowledge Sharing ODA: An Evaluation Framework Utilizing Policy Formulation Theory and Empirical Analysis Results of KSP Projects
No full text우리나라에서 2004년부터 시행해오고 있는 경제발전경험공유사업(Knowldege Sharing Program: KSP)과 같은 지식공유형 ODA 사업은 범지구적으로 전략적 중요성이 증가하고 있는 ODA 사업 유형 중 하나이다. 이에 대한 체계적 평가의 중요성 역시 증가함에도 불구하고 지식 공유형 ODA 사업은 다른 통상적인 개발협력 사업과는 다른 특수한 형태의 개발협력 사업이기 때문에 통상적인 평가 방법론을 적용할 수 있는 여지가 대단히 제한적이다. 따라서 지식공유의 결과가 수원국에서 실제로 정책적 효과성을 발생시켰는가의 여부를 평가하기 위해서는 지식공유 형 사업의 특수성에 특화된 대안적 평가 프레임워크의 개발 및 적용이 필요하다. 본 연구에서는 정책학의 이론 중 정책형성 이론, 국제개발협력 분야의 평가에서 활발히 활용되는 이론기반평가 (Theory Based Evaluation: TBE) 방법론, 그리고 KSP 사업의 과거 실적 데이터에 대한 실증 분석 결과들을 결합하여 지식공유형 ODA 사업의 평가에 특화한 평가 프레임워크를 개발을 시 도하였다. 마지막으로, 개발된 프레임워크를 캄보디아 농산물가공산업 육성 KSP 사업의 평가 에 적용하여, 사업의 성공여부와 성공 및 한계요인을 구조화된 틀과 평가기준에 맞추어 분석 하였다.As knowledge sharing ODA (such as the Knowledge Sharing Program (KSP) initiated by the Korean government in 2004) has been gaining strategic importance in the field of international development, the systematic evaluation of such projects is also being emphasized. Nevertheless, it is difficult to apply traditional evaluation methods to knowledge sharing ODA due to unique characteristics that are different from other ODA programs. For this reason, the development of a customized evaluation framework is necessary in order to evaluate the policy effectiveness of the knowledge sharing activities adequately. This paper introduces the development of an evaluation framework for knowledge sharing ODA programs utilizing policy formulation theory, theory-based evaluation methods, and the results of empirical analysis of KSP data. The evaluation framework is then applied to evaluate the KSP projects for Agro-Processing Development in Cambodia, from which a thorough analysis of project outcomes and restraints based on the structured evaluation frame and standards was possible
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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