2,158 research outputs found
Development of Profitability Reports at Planray Oy
No full textThis thesis focused on developing and visualising profitability with the help of Power BI at Planray Oy. The aim was to create dynamic reports based on real-time data to support profitability analysis and measurement.
Planray Oy, a trace heating automation company in Kajaani, Finland commissioned the thesis. Microsoft excel was used to create profitability reports in Planray Oy for over 25 years. The problem with Excel reports was the static behaviour and difficulty in analysing the hidden data. The maintenance of Excel reports was high as well since it required manual updates on a weekly basis. This development thesis tackled the research problem and provided a better solution in relation to the expectations of the client.
Theory of profitability, financial statements, and visualizations was addressed in the thesis. Through the deeper understanding of the topic, it was possible to identify the most significant variables for the profitability measurement.
The thesis included an interview with the managing director of Planray Oy. The purpose of the inter-view was to understand the reasons behind shifting from using excel to Power BI for developing profit-ability reports as well as the requirements and expectation from the Power BI reports. A section of the interview also focused on the profitability measurements and their visualizations.
The thesis was based on a development research approach and hence, V-development method was used to create the reports. V-development method comprised of the perfect process flow needed to create the specific reports for Planray Oy. By following the V-development method, the process was conducted efficiently.
Final profitability reports were developed at the end of the process, which solved the limitations of excel and provided greater opportunity for analysis to the stakeholders of Planray Oy. The final result was based on real-time data to provide accurate measurements and included dynamic visualizations for easier understanding of the topic.
The reports were used by the management team at Planray Oy and future recommendations on improvement of the reports were also provided by the author
Market Entry to Japan : Case: Merkityskirjat Oy
No full textThe purpose of the study is to explore the potential of an independent children’s book publishing company to internationalize in the Japanese market. The aim of the study is to answer the question: What opportunities does an independent small publishing company have for internationalization? The study was carried out in cooperation with the case company Merkityskirjat Oy.
The study consists of two main parts: a theoretical and empirical part. The theoretical basis is formed by the foreign market entry theories, methods, introduction of the Japanese market and introduction of the case company Merkityskirjat Oy. The geographical focus has been limited to the Japanese market, because there is already successful Finnish children’s literature there.
In the empirical section of the study, the author utilized the qualitative approach. The empirical part is formed by data analysis, analysis of the entry strategy and discussion of the results. In this thesis the data was collected through an email survey. The empirical part ends with a conclusion including the answers to the research questions, discussion of the validity and reliability of the thesis and finally the suggestions on further studies.
The study indicates that an opportunity for internationalization would be a partnership or joint venture with a local company. This would allow Merkityskirjat Oy to integrate better with the target country, to know its market and to accumulate more relationships. Internationalization is not dependent on the size of the company and there are opportunities as long as a suitable market is found
Occupational Safety and Health : Case: Norstat Finland Oy
No full textThis thesis was recommended to the author by the case company Norstat Finland Oy. They hoped for recommendations for their occupational safety and health.
The topic of occupational safety and health is covered extensively along with the responsibilities of employers and employees with occupational safety and health
Main way of finding out such issues came from the personal interviews along with data collection methods by the author.
The recommendations given by the author included to create a quiet room in the offices for use during breaks along with instructions for exercises that employees could do on their chairs
Digital Marketing Plan for Pho 17 OY
No full textThis product-based thesis focuses on the research and create a digital marketing plan for Pho 17 OY. Pho 17 OY is a small company in restaurant industry, located in the capital region of Finland. The implementation of digital marketing activities is the most weaknesses of the company that has effects on developing and attracting new customers of the company. The main goals of this thesis is to create a practical digital marketing plan which helps the company increase their brand awareness and sales, retain current customers and attract new customers visiting the restaurant through different digital marketing channels like website, Facebook, and Instagram.
This thesis consists of a theoretical part and an empirical part. The theoretical part includes the definitions of digital marketing and digital marketing plan as well as the main components of digital marketing. The empirical part consists of the analysis of the company and competitors using the analysis tools SWOT and SOSTAC. This analysis shows the difficulties that the company is facing and the areas that they need to improve in the business operations. Moreover, based on this analysis, the author will present recommendations for the implementation of digital marketing activities for each digital marketing channels.
This project was done in about three months. The author used different research materials for creating the theoretical framework and providing some definitions in the empirical part. After that, the author developed a practical plan based on gathered research. Before finalizing the thesis, the digital marketing plan was presented to the CEO of the company to get some feedbacks and make corrections or changes
Marketing Communications Plan for Jolla Oy
No full textThesis commissioned by Jolla Oy, founded in 2011 and developer of mobile operating system, Sailfish OS. In 2015 the company changed their business strategy and their marketing activities failed to adapt to the new change. The author was commissioned to develop a marketing communications plan that would reflect on their business strategy, target audience and key messages.
The author researched concepts and theories such as Marketing, Marketing Plan, Business-to-Business Marketing, Integrated Marketing Communications, Communications Planning Framework – PASTAE, Business-to-Business Buyer’s Journey and RACE Framework. With the objective of having a theoretical background to produce the marketing communications plan. The author conducted a qualitative research in the form of interviews on the two major shareholders of the commissioner: the marketing team and business customers. The interview conducted on the marketing team provided insight into the current marketing activities performed by the commissioner. The interview conducted on the customers, was based on the Business-to-Business Buyer’s Journey and gave in- sights on the content customers need in each stage of the journey. Apart from the theoretical framework and qualitative research, the author investigated best practices for business-to-business marketing communication activities.
Based on the primary and secondary data gathered the author was able to develop a marketing communications plan that would reflect the commissioner’s business strategy, target audience and key messages. In addition, a set of recommendations were included with best practices for Business-to-Business Marketing activities. This includes a new set of key messages, more specific target audience, and a list of channels and content which performs better on Business-to-Business customers. Finally, the author provided the com- missioner with a content calendar which would allow for future planning with a suggested timeline for the activities suggested
Poistokankaiden ennaltaehkäisy ja hyödyntäminen kestävästi : Case Foxa Oy
No full textTämän opinnäytetyön toimeksiantaja oli forssalainen Foxa Oy, joka kehittää, valmistuttaa ja myy työ- armeija- ja ulkoiluvaatekankaita. Vaativaan käyttöön suunniteltujen kankaiden valikoima on laaja ja myynti suuntautuu kotimaan lisäksi kansainvälisille markkinoille. Foxa Oy:n toiminnan perustana on vahva tuotekehitysosaaminen, ja kankaiden laadun varmistaa oma tekstiililaboratorio.
Opinnäytetyön tavoitteena oli löytää keinoja poistokankaiden ennaltaehkäisyyn ja kestävään hyödyntämiseen. Opinnäytetyössä selvitettiin varastoon jäävien A-laatuisten ja laatuvaatimukset alittavien kankaiden kokonaistilannetta ja laadussa ilmenneitä ongelmia. Toiminnallisen tutkimuksen tiedonkeruumenetelmänä käytettiin tutkijan osallistuvaa havainnointia Foxa Oy:n tekstiililaboratoriossa työskentelyn yhteydessä.
EU:n jätesäädösdirektiivi (EU) 2018/851 velvoittaa jäsenvaltiot edistämään resurssitehokkaiden ja kestävän kehityksen mukaisten ratkaisujen kehittämistä. Tekstiilien osalta direktiivi rajoittaa ja säätelee kemikaalien käyttöä ja ohjaa kansallista lainsäädäntöä kohti kiertotalouden mukaista toimintamallia.
Tutkimuksessa Foxa Oy:n laadunhallinta todettiin toimivaksi, eikä siihen ole tarpeen tehdä erillistä lisäohjeistusta. Markkinoinnissa oleellista on myyjien ammattitaito ja asiakkaiden tarpeiden kartoittaminen. Tutkimuksessa selvisi, että tekstiiliteollisuudessa tapahtuvat muutokset tulisi ottaa huomioon jo tuotesuunnittelussa. Kuitujen kierrätettävyys ja raaka-aineiden vaihtuminen öljypohjaisista biohajoaviin on tulevaisuuden haaste. Tuotteiden sijaan saatetaan tulevaisuudessa myydä palveluita.This Bachelor’s Thesis was commissioned by Foxa Oy at Forssa. Foxa Oy develops and procures work, military and outdoor clothing fabrics for demanding use. The selection of fabrics is wide for both the domestic and international markets. The operating model of the company is based on its expertise in product development and quality management in its own textile laboratory.
The aim of this thesis was to find ways for the prevention and sustainable utilization of removal fabrics. In this functional thesis, the overall state of A-grade fabrics and problems with fabrics below quality requirements left in the storage were determined and discussed. The method used for the research data collection was based on the participative observation by the author when working at the textile laboratory of Foxa Oy.
EU Waste Framework Directive (EU) 2018/851 obliges member states to promote the development of resource efficient and sustainable solutions. Concerning textiles, the Waste Framework Directive restricts and regulates the use of chemicals and directs national legislation towards a circular economy approach.
The results show that the quality management at Foxa Oy is working well and no special instructions are needed. In marketing, the skills of the sales personnel and the customer sensitivity are essential. In addition, the required changes in the textile industry should already be considered in product design. In the future, maybe more services than products will be sold and recycling of fibers, changing oil based raw materials to biodegradables will become top priority challenges
Visualizing Production Related Information in Patria Land Oy
No full textTämän opinnäytetyön tarkoituksena oli tutkia sisäistä informaation kulkua ja viestintää toimeksiantajayrityksessä. Tavoitteena oli luoda visuaalinen työkalu tuotannon informaation esittämiseen. Toimeksiantajana tässä opinnäytetyössä toimi Patria Land Oy, joka valmistaa ja huoltaa panssaroituja pyöräajoneuvoja sekä asejärjestelmiä.
Teoreettinen viitekehys käsittelee yleisesti yrityskommunikaatiota, tiedonkulkua sekä visualisointia. Tutkimusmenetelmänä tässä työssä käytettiin laadullista tutkimusmenetelmää. Ensisijainen data muodostui toimeksiantajayrityksessä toteutetuista haastatteluista. Toissijainen data kerättiin kirjallisuudesta ja artikkeleista.
Teoreettisen viitekehyksen ja haastatteluiden pohjalta, kirjoittaja loi lopputuotteena ja suosituksena yritykselle visuaalisen diashown esittelemään tuotannon tilannetta. Tämän diashown tarkoituksena on esittää mitkä ajoneuvot ovat tuotannossa ja milloin niiden olisi tarkoitus valmistua.The purpose of this thesis was to research internal information flow and communication for the commissioning company. The objective was to create a visual tool for displaying production related information. The commissioning company in this thesis was Patria Land Oy, who manufactures and maintains armoured wheeled vehicles and mortar systems.
The theoretical background processes organizational communication, information flow and visualization in general. This research was conducted by using qualitative research method. Primary data was formed by interviews conducted in the commissioning company. Secondary data was collected from literature and articles.
Based on theoretical background and interviews, the author created as an end product and recommendation a visual slideshow to demonstrate the stage of the production. The purpose of this slideshow is to display which vehicles are in production and when they should be finished
Helmee Imaging Oy : How to make negotiation smooth between Japanese and foreign companies
No full textThis thesis’s commissionaire was Helmee Imaging Oy. The company develops software for glossy surface inspection. They are also manufacturing inspection devices with their software and selling them. They want to expand their business to Japan, however they do not have experiences working with Japanese companies.
The author has studied about intercultural communication’s various kinds of aspects and Japanese culture from online sources and books. In addition to it, the author has conducted qualitative interview research to find current existing cultural barriers between Japanese and foreign companies. Two groups of people were interviewed. One was Japanese people who have experienced business to business negotiation with foreign companies. The other group was composed of non-Japanese people who have experiences dealing with Japanese companies.
From research based on existing theories, the author found various kinds of cultural aspects containing possibility to be obstacles for smooth negotiations. The questions for the interviews are structured based on those potential barrier factors. As a result, the author was able to determine those which affect communication.
Communication strategy plan for the Helmee Imaging Oy is based on the interview research. First step is to look for Japanese companies who connect the commissionaire and potential Japanese customers. Having connections is vital in Japan as it gives trust easily. Another way of getting trust efficiently is meeting with Japanese people in person. In addition to it, understanding Japanese culture and adaptation will give positive impression to them. To minimize the miscommunication, English should be adjusted to their level and maintaining long term relationships with same people should be encouraged. This will eventually make them feel more at ease and communication smoother. The results of the study will be useful for the commissionaire in the future when deciding the path to enter Japanese market
Effects of Using Sustainability in Marketing : Case Wernsing GmbH for Hedvi Markkinointi Oy
No full textIn this thesis, the author explores the integration of sustainability into the marketing practices of Hedvi Markkinointi Oy for Wernsing GmbH products. The study examines potential benefits, including enhanced brand reputation, increased customer loyalty, competitive differentiation, and positive environmental and social impacts. Additionally, this thesis tries to identify key challenges, such as greenwashing and consumer skepticism, that may arise when implementing sustainable marketing strategies.
The findings seek to highlight that promoting eco-friendly production processes, ethical sourcing, and reduced environmental impact can attract environmentally conscious consumers and strengthen brand loyalty. The thesis also showcases challenges such as greenwashing where misleading claims may erode trust. The author wants to bring attention to the need for transparent and credible sustainability messaging, which includes, evidencebased claims, and transparent dialogue to build trust and credibility.
By effectively managing these opportunities and challenges, Hedvi Markkinointi Oy can align Wernsing GmbH´s products with the sustainability values they represent in an effort to bring a competitive edge in the market. This thesis provides actionable insights and recommendations for businesses aiming to adopt sustainable marketing strategies while maintaining authenticity and trustworthiness
3D-mallintamisen ja -tulostamisen hyödyntäminen jalkinesuunnittelussa-Case Halti Oy
No full textOpinnäytetyössä tarkastellaan 3D-mallintamisen ja -tulostamisen mahdollisuuksia jalkinealalla erityisesti suunnittelun näkökulmasta. Opinnäytetyö tehtiin toimeksiannosta urheilu-ja retkeilytuotteita sekä-varusteita suunnittelevalle ja valmistuttavalle Halti Oy:lle. Työn yhtenä tavoitteena oli tuoda esiin 3D-mallinnukseen käytettäviä ohjelmia, joilla on mahdollista 3D-mallintaa jalkineita. Lisäksi opinnäytetyössä kartoitetaan muutamia jalkinealalla 3D-mallinnusta- ja tulostusta hyödyntäviä yrityksiä.
Työn toiminnallisena osuutena oli jalkineen 3D-mallintaminen Autodeskin Fusion 360-mallinnusohjelmalla. Mallinnuksen tavoitteena oli tuottaa fotorealistinen esityskuva opinnäytetyön tekijän Halti Oy:lle suunnittelemasta vaelluskengästä.
Opinnäytetyössä on käytetty laadullisia ja toiminnallisia tutkimusmenetelmiä. Työhön sisältyy 3D-mallinnusalalla toimiville suunnittelijoille ja kouluttajille tehty kysely. Keskustelut opinnäytetyön aiheesta kahden 3D-mallinnuksen opettajan kanssa ja haastattelu yhden urheilujalkineita suunnittelevan 3D-mallintajan kanssa toimivat myös merkittävinä tietolähteinä. Koska alan kirjallisuus on vähäistä, on aineistona käytetty verkkolähteitä 3D-mallinnukseen ja-tulostukseen liittyen. Lisäksi opinnäytetyön tekijän suorittama verkkokurssi, ja sen hyödyntäminen 3D-mallinnuksessa toimivat toiminnallisina tutkimusmenetelminä.
Opinnäytetyön tuloksena syntyi selvitys jalkineiden 3D-mallintamiseen käytettävistä ohjelmista sekä Fusion 360-ohjelmalla 3D-mallinnettu vaelluskenkä ja siitä tehdyt esityskuvat. Työssä tarkastellaan 3D-mallintamisen-ja -tulostamisen käytettävyyttä ja mahdollisuuksia erityisesti jalkinesuunnittelun näkökulmasta. Opinnäytetyön käytännönosuus tuo tietoa erityisesti Fusion 360-mallinnusohjelman käytettävyydestä jalkineen fotorealistisen esityskuvan 3D-mallintamisessa.The aim of this thesis is to examine how to use 3D modeling and 3D printing as a tool for designing footwear. The thesis was commissioned by Halti Oy. Halti Oy is a sport and hiking brand which designs and sells clothing, camping accessories and footwear. The thesis investigates the 3D software that can be used for designing footwear. It also discusses footwear brands which have used 3D modeling and 3D printing as a tool of their prototyping or producing process.
In the practical part of the thesis, the author 3D modelled a footwear by using Autodesk´s Fusion 360 3D modeling software. The purpose of the 3D modeling was to model a hiking shoe that was designed for Halti Oy by the author.
The research methods that were used in this work are qualitative. A study was made to know which 3D software the professional 3D modelers and 3D teachers would suggest for designing shoes. One 3D designer who works in a sport shoe business was interviewed through Instagram to find out what software he uses and how his workflow goes. The author used articles and news from Internet as a source material for the reason that it is difficult to find printed literature about the topic. The practical part was also a research method to know how Fusion 360 software works when designing shoes.
The conclusion of the thesis was a 3D modeled shoe and rendered pictures of it. Also the findings of the study and the interview were part of the results. The theoretical part of 3D software and the benchmarking part had an effect on the results too. Also the practical part gave results about 3D modeling a shoe by using Fusion 360
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