10 research outputs found
Strategic Analysis of the Company Sephora s.r.o.
No full textThis bachelor’s thesis focuses on the strategic analysis of the company Sephora s.r.o., which operates in the Czech cosmetics market. The aim of the thesis is to evaluate the current state of Sephora s.r.o. using strategic analysis methods and to propose recommendations for its long-term development. The thesis is divided into two main parts – theoretical and practical. The theoretical part explains the basic concepts of strategic analysis and describes specific methods in detail, such as PESTLE analysis, Porter’s Five Forces model, competitor analysis, VRIO analysis, financial analysis, and SWOT analysis. These tools are used to assess both the external and internal environment of the company. The practical part focuses on the application of these methods to Sephora s.r.o. The analysis reveals the main opportunities and threats in the external environment, the company’s strengths and weaknesses, and evaluates its market position. Based on the findings, the author proposes concrete strategic recommendations for the future direction of the company Sephora s.r.o.Tato bakalářská práce se zabývá strategickou analýzou společnosti Sephora s.r.o., která působí na českém trhu s kosmetikou. Cílem práce je pomocí metod strategické analýzy zhodnotit současný stav společnosti Sephora s.r.o. a navrhnout doporučení pro její dlouhodobý vývoj. Práce je rozdělena do dvou hlavních částí – teoretické a praktické. V teoretické části jsou vysvětleny základní pojmy strategické analýzy a podrobně popsány jednotlivé metody, jako například PESTLE analýza, Porterův model pěti sil, analýza konkurence, VRIO analýza, finanční analýza a SWOT analýza. Tyto nástroje slouží k hodnocení vnějšího i vnitřního prostředí firmy. Praktická část se zaměřuje na samotnou aplikaci těchto metod na společnost Sephora s.r.o. Analýza odhaluje hlavní příležitosti a hrozby v okolním prostředí, silné a slabé stránky firmy a hodnotí její postavení na trhu. Na základě zjištěných výsledků autorka navrhuje konkrétní strategická doporučení pro budoucí směřování společnosti Sephora s.r.o
Strategic Analysis of the Company Sephora s.r.o.
No full textThis bachelor’s thesis focuses on the strategic analysis of the company Sephora s.r.o., which operates in the Czech cosmetics market. The aim of the thesis is to evaluate the current state of Sephora s.r.o. using strategic analysis methods and to propose recommendations for its long-term development. The thesis is divided into two main parts – theoretical and practical. The theoretical part explains the basic concepts of strategic analysis and describes specific methods in detail, such as PESTLE analysis, Porter’s Five Forces model, competitor analysis, VRIO analysis, financial analysis, and SWOT analysis. These tools are used to assess both the external and internal environment of the company. The practical part focuses on the application of these methods to Sephora s.r.o. The analysis reveals the main opportunities and threats in the external environment, the company’s strengths and weaknesses, and evaluates its market position. Based on the findings, the author proposes concrete strategic recommendations for the future direction of the company Sephora s.r.o.Tato bakalářská práce se zabývá strategickou analýzou společnosti Sephora s.r.o., která působí na českém trhu s kosmetikou. Cílem práce je pomocí metod strategické analýzy zhodnotit současný stav společnosti Sephora s.r.o. a navrhnout doporučení pro její dlouhodobý vývoj. Práce je rozdělena do dvou hlavních částí – teoretické a praktické. V teoretické části jsou vysvětleny základní pojmy strategické analýzy a podrobně popsány jednotlivé metody, jako například PESTLE analýza, Porterův model pěti sil, analýza konkurence, VRIO analýza, finanční analýza a SWOT analýza. Tyto nástroje slouží k hodnocení vnějšího i vnitřního prostředí firmy. Praktická část se zaměřuje na samotnou aplikaci těchto metod na společnost Sephora s.r.o. Analýza odhaluje hlavní příležitosti a hrozby v okolním prostředí, silné a slabé stránky firmy a hodnotí její postavení na trhu. Na základě zjištěných výsledků autorka navrhuje konkrétní strategická doporučení pro budoucí směřování společnosti Sephora s.r.o
Contemporary Marketing-Communication Activities of the Perfume Chain Sephora on the Czech Market
No full textThe purpose of this bachelor's thesis is to outline the exercise of marketing communications within the segment of the luxury cosmetics industry, focusing on the perfume chain Sephora in the Czech market. The main attention is drawn to the period of years 2011 - 2015. The first chapter introduces marketing communications within the cosmetics industry. It describes the beginnings of the contemporary cosmetics industry and portrays significant features of selected marketing tools and strategies, which are used in this specific area. Furthermore, the thesis descriptively analyses the current Czech market with (luxury) cosmetics and fragrances, as well as it maps the major types of Sephora's competition. The third chapter is dedicated to the Sephora company itself and its operating in the Czech Republic. Moreover, the chapter overviews Sephora's selected marketing and communication activities of the marketing mix, including the insight into pricelist estimates of Sephora's advertising investments into several chosen media channels. Last but not least, the thesis presents a research carried out by the author of the thesis. Its primary objective is to identify the key reasons, which make both potential and the actual customers go to Sephora stores and eventually buy some products. This quantitative..
Komunikační strategie kosmetického retailera
No full textThis diploma thesis deals with the communication strategy of the cosmetic retailer brand targeted on the Sephora chain. This thesis aims to analyze the current marketing communication strategy of cosmetic brand Sephora and to identify appropriate improvements for its communication strategy and development in the Czech Republic. Based on the research of the author, analysis, and obtained information about marketing communications, the author will fulfill the stated aim of the thesis. The first chapter is theoretical and provides an understanding of marketing communications and essential practical frameworks. The second chapter analyses the global marketing strategy of Sephora under the LVMH Group. The third chapter contains the author’s research using both qualitative and quantitative methods to answer research questions. The fourth and last chapter provides the author’s analysis of Sephora in the Czech Republic that is based mainly on research results, findings, and conclusions in the form of a proposition of new communication mix and flowchart adaptable into the praxis.Tato diplomová práce se zabývá komunikační strategií kosmetického retailera Sephora. Práce má za cíl analyzovat nynější komunikační strategii kosmetické značky Sephora a identifikovat příslušné možnosti pro zlepšení komunikační strategie tohoto retailera v České republice. Na základě výzkumu autorky, analýzy a obržených informací o marketingové komunikaci, autorka splní zmíněný cíl diplomové práce. První kapitola se zabývá teoretickým porozuměním marketingové komunikace a potřebných frameworků. Druhá kapitola analyzuje globální marketingovou strategii Sephory, která je zavedená pod luxusní LVMH korporací. Třetí kapitola obsahuje výzkum, který autorka provedla s využitím jak kvalitativních, tak kvantitativních metod, aby zodpověděla dané výzkumné otázky. Poslední, čtvrtá kapitola poskytne analýzu Sephory v České republice, která je z vysoké míry odvozena z vlastního výzkumu autorky, jejích výsledků a závěrů. Pro integraci všech zjištění, ze kterých vznikly podněty ke zlepšení komunikační strategie, autorka navrhla nový komunikační mix prezentovaný jako media flowchart s možností rychlého uvedení do praxe
Komunikační strategie kosmetického retailera
No full textThis diploma thesis deals with the communication strategy of the cosmetic retailer brand targeted on the Sephora chain. This thesis aims to analyze the current marketing communication strategy of cosmetic brand Sephora and to identify appropriate improvements for its communication strategy and development in the Czech Republic. Based on the research of the author, analysis, and obtained information about marketing communications, the author will fulfill the stated aim of the thesis. The first chapter is theoretical and provides an understanding of marketing communications and essential practical frameworks. The second chapter analyses the global marketing strategy of Sephora under the LVMH Group. The third chapter contains the author’s research using both qualitative and quantitative methods to answer research questions. The fourth and last chapter provides the author’s analysis of Sephora in the Czech Republic that is based mainly on research results, findings, and conclusions in the form of a proposition of new communication mix and flowchart adaptable into the praxis.Tato diplomová práce se zabývá komunikační strategií kosmetického retailera Sephora. Práce má za cíl analyzovat nynější komunikační strategii kosmetické značky Sephora a identifikovat příslušné možnosti pro zlepšení komunikační strategie tohoto retailera v České republice. Na základě výzkumu autorky, analýzy a obržených informací o marketingové komunikaci, autorka splní zmíněný cíl diplomové práce. První kapitola se zabývá teoretickým porozuměním marketingové komunikace a potřebných frameworků. Druhá kapitola analyzuje globální marketingovou strategii Sephory, která je zavedená pod luxusní LVMH korporací. Třetí kapitola obsahuje výzkum, který autorka provedla s využitím jak kvalitativních, tak kvantitativních metod, aby zodpověděla dané výzkumné otázky. Poslední, čtvrtá kapitola poskytne analýzu Sephory v České republice, která je z vysoké míry odvozena z vlastního výzkumu autorky, jejích výsledků a závěrů. Pro integraci všech zjištění, ze kterých vznikly podněty ke zlepšení komunikační strategie, autorka navrhla nový komunikační mix prezentovaný jako media flowchart s možností rychlého uvedení do praxe
The comparison of the effectiveness of chosen channels of direct marketing of Sephora company in the pre-Christmas period 2017
No full textSephora is currently the world leader in the beauty retail industry. Gaining and keeping loyal customers plays a significant part in its marketing strategy. Chosen tools for accomplishing this goal are the loyalty club and direct marketing communication targeting its members. The focus of the first part of this thesis is to introduce direct marketing and its main tools followed by their usage and practical evaluation. For this evaluation, the author chose Sephora's direct marketing campaign from the pre-Christmas period of 2017. Moreover, the theoretical part of this thesis presents Customer related management (CRM), its types and benefits to a company, loyalty clubs and the importance of impeccable database segmentation as all those elements are essential for a successful direct marketing campaign. The practical part of this thesis analyses the chosen segments of the pre-Christmas campaign and applied direct marketing tools. Chosen methodology for this part was descriptive analysis. The aim of the thesis is to evaluate and compare the effectiveness of chosen tools as well as to select the most effective ones for future communication between the company and its customers which could lead to more effective allocation of company's monetary resources
Seksmisja — mitologizacja ról płciowych w reklamach perfum. Analiza komparatystyczna
No full text Sexmission — the mythologisation of gender roles in perfume advertising. A comparative analysisThe authors of perfume adverts put lot of emphasis on creating a consistent image of their addressees so that the addressees can identify with or aspire to them. The article is a presentation of the myth of femininity and masculinity extracted from 545 print adverts of fragrances offered by the online stores of the two biggest perfume retailers in Poland — Sephora and Douglas. The starting point of the analysis is a definition, proposed by Roland Barthes, of a new myth-like form — everyday mythology deriving from popular culture and influencing everyday choices and decisions. On this basis, drawing on a content analysis combined with a semiotic analysis, the author distinguishes patterns in the perception and creation of femininity and masculinity. The present study is an attempt to answer the question about the link between the mythologies in question as well as the questions of whether a woman can exist without a man in the reconstructed discursive space and whether she is essential to his existence. Sexmission — the mythologisation of gender roles in perfume advertising. A comparative analysisThe authors of perfume adverts put lot of emphasis on creating a consistent image of their addressees so that the addressees can identify with or aspire to them. The article is a presentation of the myth of femininity and masculinity extracted from 545 print adverts of fragrances offered by the online stores of the two biggest perfume retailers in Poland — Sephora and Douglas. The starting point of the analysis is a definition, proposed by Roland Barthes, of a new myth-like form — everyday mythology deriving from popular culture and influencing everyday choices and decisions. On this basis, drawing on a content analysis combined with a semiotic analysis, the author distinguishes patterns in the perception and creation of femininity and masculinity. The present study is an attempt to answer the question about the link between the mythologies in question as well as the questions of whether a woman can exist without a man in the reconstructed discursive space and whether she is essential to his existence
Leveraging off higher plant phylogenetic insights for antiplasmodial drug discovery
No full textAVAILABILITY OF DATA AND MATERIAL : The data that support the findings of this study are available from the corresponding
author upon reasonable request.The antimalarial drug-resistance conundrum which threatens to reverse the great strides taken to curb the malaria
scourge warrants an urgent need to find novel chemical scaffolds to serve as templates for the development of new
antimalarial drugs. Plants represent a viable alternative source for the discovery of unique potential antiplasmodial
chemical scaffolds. To expedite the discovery of new antiplasmodial compounds from plants, the aim of this
study was to use phylogenetic analysis to identify higher plant orders and families that can be rationally prioritised
for antimalarial drug discovery. We queried the PubMed database for publications documenting antiplasmodial
properties of natural compounds isolated from higher plants. Thereafter, we manually collated compounds reported
along with plant species of origin and relevant pharmacological data. We systematically assigned antiplasmodial-associated
plant species into recognised families and orders, and then computed the resistance index, selectivity index
and physicochemical properties of the compounds from each taxonomic group. Correlating the generated phylogenetic
trees and the biological data of each clade allowed for the identification of 3 ‘hot’ plant orders and families.
The top 3 ranked plant orders were the (i) Caryophyllales, (ii) Buxales, and (iii) Chloranthales. The top 3 ranked plant
families were the (i) Ancistrocladaceae, (ii) Simaroubaceae, and (iii) Buxaceae. The highly active natural compounds
(
IC50 ≤ 1 μM) isolated from these plant orders and families are structurally unique to the ‘legacy’ antimalarial drugs. Our
study was able to identify the most prolific taxa at order and family rank that we propose be prioritised in the search
for potent, safe and drug-like antimalarial molecules.The Department of Science and Innovation (DSI) of South Africa, the University of Pretoria, the L’Oréal-UNESCO for Woman in Science and National Research Foundation of South Africa.https://link.springer.com/journal/13659am2024ChemistrySDG-03:Good heatlh and well-beingSDG-15:Life on lan
Fortalecimiento de la comunicación de las alianzas estratégicas de SAS con sus clientes: implementación de estrategias de comunicación efectiva en el área de servicio al cliente para generar leads y optimizar las alianzas estratégicas
No full textPráctica EmpresarialEl presente trabajo de grado tiene como objetivo principal fortalecer la comunicación de las alianzas estratégicas de Siigo SAS con sus clientes, con el fin de contribuir con el número de leads generados para los aliados estratégicos de la compañía. Para ello, se diseña un plan de comunicación que incluye estrategias de marketing y una implementación efectiva en el área de servicio al cliente. Para evaluar el impacto del plan de comunicación, se plantea el cuestionario de una encuesta con una muestra representativa de la base de clientes de Siigo SAS. Los resultados obtenidos permiten identificar las fortalezas y oportunidades de mejora en la comunicación de las alianzas estratégicas con los clientes. Se espera que con la implementación de este plan de comunicación, se logre un aumento significativo en el número de leads generados para los aliados estratégicos de Siigo SAS, lo que se traduce en beneficios para ambas compañías. (Tomado de la fuente).PregradoEconomista1. Resumen y Palabras Clave.
2. Introducción.
3. Marco Teórico.
4. Descripción de la Entidad.
5. Descripción de la Práctica.
6. Objetivos.
7. Desarrollo de la propuesta de Mejoramiento.
8. Conclusiones.
9. Recomendaciones.
10. Referencia
Adjunctive rifampicin to reduce early mortality from Staphylococcus aureus bacteraemia (ARREST): a multi-centre, randomised, blinded, placebo controlled trial
No full textBackground: Staphylococcus aureus bacteraemia is a common cause of severe community-acquired and hospital-acquired infection worldwide. We tested the hypothesis that adjunctive rifampicin would reduce bacteriologically confirmed treatment failure or disease recurrence, or death, by enhancing early S aureus killing, sterilising infected foci and blood faster, and reducing risks of dissemination and metastatic infection. / Methods: In this multicentre, randomised, double-blind, placebo-controlled trial, adults (≥18 years) with S aureus bacteraemia who had received ≤96 h of active antibiotic therapy were recruited from 29 UK hospitals. Patients were randomly assigned (1:1) via a computer-generated sequential randomisation list to receive 2 weeks of adjunctive rifampicin (600 mg or 900 mg per day according to weight, oral or intravenous) versus identical placebo, together with standard antibiotic therapy. Randomisation was stratified by centre. Patients, investigators, and those caring for the patients were masked to group allocation. The primary outcome was time to bacteriologically confirmed treatment failure or disease recurrence, or death (all-cause), from randomisation to 12 weeks, adjudicated by an independent review committee masked to the treatment. Analysis was intention to treat. This trial was registered, number ISRCTN37666216, and is closed to new participants. / Findings: Between Dec 10, 2012, and Oct 25, 2016, 758 eligible participants were randomly assigned: 370 to rifampicin and 388 to placebo. 485 (64%) participants had community-acquired S aureus infections, and 132 (17%) had nosocomial S aureus infections. 47 (6%) had meticillin-resistant infections. 301 (40%) participants had an initial deep infection focus. Standard antibiotics were given for 29 (IQR 18–45) days; 619 (82%) participants received flucloxacillin. By week 12, 62 (17%) of participants who received rifampicin versus 71 (18%) who received placebo experienced treatment failure or disease recurrence, or died (absolute risk difference −1·4%, 95% CI −7·0 to 4·3; hazard ratio 0·96, 0·68–1·35, p=0·81). From randomisation to 12 weeks, no evidence of differences in serious (p=0·17) or grade 3–4 (p=0·36) adverse events were observed; however, 63 (17%) participants in the rifampicin group versus 39 (10%) in the placebo group had antibiotic or trial drug-modifying adverse events (p=0·004), and 24 (6%) versus six (2%) had drug interactions (p=0·0005). / Interpretation: Adjunctive rifampicin provided no overall benefit over standard antibiotic therapy in adults with S aureus bacteraemia. / Funding: UK National Institute for Health Research Health Technology Assessment
