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A luxury consumption perspective on motivations for brand value co-creation in emerging markets
No full textPurpose: whereas research on brand value co-creation is being conducted from a number of different perspectives, the psycho-social mechanisms that motivate consumers towards brand value co-creation have room for theory development. The purpose of this paper is to contribute to the literature on brand value co-creation in luxury consumption by analysing the role of a number of psychological constructs that impact consumers’ proclivity towards brand value co-creation. Design/methodology/approach: the data for this study were collected through a large-scale questionnaire-based design and were evaluated using a multivariate statistical analysis technique. Findings: the results show that the need for autonomy, the need for belonging and the need for uniqueness mediate the relation between consumers’ self-concept and proclivity towards brand value co-creation. The findings indicate that luxury brand managers need to develop a critical mix of co-creational strategies in a way in which the brand harmoniously satisfies a need for relational identity co-creation while also providing varied heterogenous interactions. Originality/value: this research has been conducted in an emerging market of Asia, thus providing insights into what motivates co-creation in an under-researched but lucrative market segment. The Socio-Economic Class A of emergent countries has an inelastic purchasing power and disposable income to consume luxury brands. Only by understanding the underlying purchase motivations of these consumers can brand managers effectively benefit from their co-creation endeavours.</p
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Development and initial validation of the conspicuous behaviour orientation scale
No full textThe primary goal of this research was to develop and validate the conspicuous behaviour orientation scale, a novel measure that captures an individual's propensity to adopt behaviours that signal social prestige. Exploratory and confirmatory factor analysis in Study 1 (N = 423) identified two primary factors describing conspicuous behaviour orientation: Conspicuous altruism and conspicuous consumption. In a separate sample (N = 203), Study 2 confirmed the factor structure of the conspicuous behaviour orientation scale by demonstrating concurrent validity with measures of conspicuous donation behaviour, altruism, status consumption, and materialism. The construct validity was evaluated in Study 3 by correlating the present scale with the HEXACO model of personality (N = 410). Findings support that the 10-item conspicuous behaviour orientation scale is a useful instrument to measure susceptibility towards costly signalling behaviour to enhance interpersonal relationships with relevant others. In essence, the results of these studies provide strong initial evidence for the reliability and validity of the conspicuous behaviour orientation scale. We conclude this paper with theoretical and applied implications of the proposed scale
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Luxury value perceptions and consumer outcomes: a meta-analysis
Full text linkLuxury value perception is a well-researched, yet fragmented domain. Extant research reports several dimensions of luxury value perception, where different investigations identify varying dimensions and their impact on several consumer-related outcomes. However, such findings are inconsistent across studies, which are carried out across various contexts using disparate samples. In this research, we use the Theory of Consumption Value and Economic Theory to provide a comprehensive understanding of the dimensions, outcomes, and moderators of luxury value perception. This investigation synthesizes extant literature through a meta-analysis to explain the inconsistent findings and offer new insights. The meta-analysis integrates findings from 64 papers that report 74 separate studies with 32,587 participants/consumers. The impact of the dimensions of luxury value perception (functional, social, emotional, conditional, epistemic, and economic) on consumer outcomes (affective, cognitive, and behavior), and the moderating effects of several moderators (industry type, culture, gender, and publication year) are conceptualized and examined through meta-analytic techniques. Some relationships are under-researched in literature and cannot be tested, which provides scope for future investigations. This research is valuable for theory as we offer novel insights and identify boundary conditions that advance theoretical understanding of the domain. Managers will benefit from this holistic understanding as they may apply the insights obtained to formulate nuanced marketing and branding strategies
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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