1,720,954 research outputs found
The Influence of Gratifications Related to User-Generated Content on the Purchase Intention of Clothing of Young Consumers in Sri Lanka
Get PDFPurpose: This study examines the influence of user-generated content (UGC) on the purchase intentions of young consumers in Sri Lanka’s online clothing market. With the rise of Web 2.0 and social media, consumer behavior is increasingly shaped by interactive content. The study explores how UGC impacts consumers' intentions by fulfilling various gratification needs, such as content, social relations, and self-presentation, within the digital landscape.
Design/methodology/approach: Adopting a positivist paradigm and a deductive research approach, this study employed a quantitative survey methodology. Data were gathered using self-administered online questionnaires from 250 young Sri Lankan consumers, aged 15 to 29, who used online platforms to purchase clothing. A purposive sampling technique was applied to ensure the sample's relevance to the research objectives. The collected data were analyzed using regression analysis to examine the relationship between user-generated content (UGC) and consumer purchase intentions.
Findings: Results indicate that UGC positively influences purchase intention among young consumers through utilitarian and hedonic content gratification. Social relation gratification, including trust and homophily on platforms like Facebook, enhances consumer purchase intention by fostering community and in-group acceptance. Additionally, self-presentation gratification encourages purchase behavior by allowing consumers to project their desired identities and values through social media engagement.
Originality: This study contributes to the limited research on UGC’s direct impact on purchase intentions within the clothing industry in Sri Lanka. It expands existing theories by applying the uses and gratifications theory to the online shopping context, offering insights into the specific types of gratifications that drive young consumers’ purchasing decisions.
Implications: The findings provide valuable insights for clothing brands and digital marketers in Sri Lanka. By focusing on the utilitarian, hedonic, and relational aspects of UGC, brands can better tailor their social media strategies to engage young consumers effectively. This research emphasizes the importance of creating social media content that resonates with consumers’ functional and identity-driven needs to enhance purchase intentions
Omnichannel Integration and Positive Word-of-Mouth: A Study of Colombo Supermarket Consumers
Get PDFPurpose: This study aims to identify the impact of omnichannel integration on fostering positive word-of-mouth (WOM) among supermarket consumers in the Colombo district, Sri Lanka. Focusing on the types of omnichannel integration, namely informational, transactional, and relational, the study investigates how a seamless and unified customer experience across digital and physical channels can drive positive word of mouth among customers in the retail sector.
Design/methodology/approach: Adopting a quantitative research approach, data were collected from 350 respondents in the of Sri Lanka who engage with both online channels, including websites, mobile applications, and social media platforms, as well as offline channels, including physical stores and home delivery services. Multiple regression analysis was utilized to examine the relationship between types of omnichannel integration and positive WOM.
Findings: The results indicate a significant positive effect of omnichannel integration on positive WOM, with relational integration exerting the strongest influence, followed by informational and transactional integration. This suggests that cohesive customer interactions, consistent product information, and seamless transactional capabilities enhance customer experience and drive positive WOM.
Originality: This study's originality lies in its focus on the impact of different types of omnichannel integration on positive word of mouth (PWOM), a topic that has received limited attention in existing research. By exploring this phenomenon within the supermarket sector in an emerging market context, specifically Sri Lanka, it addresses a significant gap in the literature.
Implications: This study contributes to omnichannel literature by revealing how informational, transactional, and relational integration uniquely influence positive word-of-mouth. Theoretically, it extends existing frameworks by empirically demonstrating how these integrations impact trust, convenience, and emotional connections within Sri Lanka's supermarket sector. By enhancing customer experience through integrated channels, supermarkets can leverage omnichannel strategies to strengthen positive WOM and maintain a competitive advantage. Retailers should provide consistent product information and integrate loyalty programs, payment systems, and personalized engagement to build trust, enhance convenience, and drive customer loyalty and positive WOM. The findings underscore the value of strategic omnichannel practices for retail practitioners, particularly in emerging markets
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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