1,720,971 research outputs found
Impact of packaging design on perceived quality, perceived value, brand preference, and repurchase intention of candy products in Jakarta
No full textThis research aims to examine the influence of packaging design on perceived product quality, value, brand preference and repurchase intention of candy products in Indonesia. A survey was conducted to collect data from 201 respondents. This study employed Cronbach Alpha to test the reliability and Confirmatory Factor Analysis (CFA) to test the validity of the measurement items. Additionally, Structural Equation Modelling (SEM) was used to test the hypotheses. The results indicate that attitude towards packaging design has a significant and positive relationship toward perceived qualityperceived quality in turn has a significant and positive relationship with perceived value. Additionally, brand preference significantly and positively influence repurchases intention. However, attitude toward visual packaging design does not show any significant relationship toward brand preference and perceived value. Furthermore, perceived quality is found to insignificantly influence brand preference and repurchase intention
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
The effects of ict adoption on marketing capabilities and business performance of indonesia smes in fashion industry
Get PDFThis study analyzes factors contributing to ICT adoption among SMEs in fashion industry and examines the impacts of the adoption on marketing capabilities and business performance. To identify the ICT adoption determinants, this study uses the Technology, Organization, and Environment (TOE) framework developed by Tarnatzky and Fleischer (1990), based on this framework, technological factors are examined using five factors namely relative advantage, compatibility, complexity, trialability, and observability. Meanwhile, the marketing capabilities are derived from marketing capability that was developed by Vorheis and Morgan (2001, 2005) and further modified by several researchers such as Morgan et al., (2003), Theoharakis and Hooley (2003). Furthermore, business performance is analyzed by using SMEs’ owners/managers perception on their business performance including revenue growth, profit growth, as well as number of employee growth.
The findings confirmed that technological, organizational, and environmental factors play essential roles in the adoption of ICT among SMEs operating in the fashion industry. All technological factors namely relative advantage, compatibility, complexity, trialability, and observability are found to significantly influence the ICT adoption positively. Moreover, both owner/manager knowledge and owner/manager innovativeness were two organizational factors that contributed to ICT adoption. In regards to the environmental factors, this study shows that competitive pressure, market turbulence, and institutional intervention were important environmental factors influencing ICT adoption among SMEs. However, market turbulence shows significant but negative relationship to the adoption.
This study further indicates that ICT adoption significantly and positively influences marketing capabilities namely planning flexibility, marketing implementation, product development, pricing, and communication. It also shows that among five dimensions of marketing capabilities, marketing implementation has the highest contribution, it seems that ICT adoption help SMEs to better and faster execute marketing strategies.
Finally, this research reveals that marketing capabilities namely planning flexibility, marketing implementation, product development, pricing, and communication have significant influence toward firm’s business performance. Marketing implementation is found to be one of marketing capabilities that have highest contribution to the business performance, marketing implementation is marketing activities associated with the ability of SMEs to allocate marketing resources, translate and execute marketing strategies into action quickly and monitor marketing performance.
Furthermore, this current research has provided important theoretical contributions into the body of knowledge related to the technology adoption theory by adding new understanding on how this theory can be adopted in the firm level in fashion industry context, secondly, the resource-based view of the firm theory by strengthening and confirming how organizational capabilities enhance firm performance, and finally, linkage of technology adoption theory and resource based view of the firm theory by providing a new holistic perspective that relates the consequences of technology adoption model to the development of organizational capabilities and business performance.
Moreover, the results provides several managerial and policy implications on how to increase the adoption of ICT among SMEs. There is a need to educate and train SMEs owners, employees, and business partners, such initiatives provide an opportunity to try various applications, and to use and leverage ICT for their businesses. Access to any formal/informal training seems to be crucial to improve SMEs knowledge, skill, and competency. One of the strategies is to offer proper ICT training with competency building training for SME owners and employees. Involvement in any networks, cooperation (third party such as companies and academic institutions), and cluster activities also enables SMEs to engage in informal training and development. Also, it is important that ICT benefits have to be believable and apparent for SME owners. Mentorship program can be one solution to support SMEs where successful adaptors can act as role models for other SME owners and allow them to transfer experience and expertise to other fellow SME owners.
While this current study provides useful empirical insight, it has several limitations that must be acknowledged. This study employs a nonprobability sampling that limits the generalizations of the findings. Moreover, business performance measurements namely, sales and profit are based on respondent perception
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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