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Ответственное потребление – основа модели устойчивого маркетинга
No full textCelem rozważań jest przedstawienie wyników badań przeprowadzonych na rynku polskim, których zadaniem było zweryfikowanie zbadanie zasadności wprowadzania na polskim rynku autorskiego Model of Sustainable Marketing (MSM), reprezentującego współczesne podejście do marketingu. W swoim założeniu MSM ma za zadanie wpływać na zachowania zarówno kierownictwa, jak i pracowników organizacji oraz klientów tak, aby kreować pozytywne zmiany społeczne przez co osiągać profit. Ma także wpływać na to, co otrzymuje klient – przez kreowanie marki, która wpisuje się w rzeczywistość komercyjną, ale także społeczną. Wreszcie,
przez postawę kierownictwa i pracowników, ma wpływać na dostarczanie dóbr i usług zarządzając w sposób odpowiedzialny, będąc otwartym na współdziałanie w uczciwym i etycznym procesie komunikacji marketingowej. W celu weryfikacji założeń teoretycznych leżących u podstaw konstrukcji MSM przeprowadzono badania empiryczne z wykorzystaniem metody delfickiej. Eksperci biorący udział w badaniu potwierdzili zasadność wdrażania MSM. Równolegle do
prowadzonego badania klasyczną metodą delficką w badaniu wykorzystano również możliwość zadania pytań ogólnopolskiej, reprezentatywnej próbie 1000 osób w celu oceny, na ile potencjalni klienci badanych przedsiębiorców są gotowi na zrozumienie,
zaakceptowanie i docenienie firm działających wg nowej filozofii propagujących odpowiedzialną konsumpcję czy realizujących w swoim działaniu społeczną odpowiedzialność biznesu. Z badania wynika, że Polacy posiadają znikomą wiedzę na temat firm stosujących odpowiedzialne praktyki w biznesie w Polsce.Polish market whose aim was to verify legitimacy of introduction in the Polish market of the author’s Model of Sustainable Marketing (MSM), representing the contemporary approach to marketing. In its assumption, MSM has to influence behaviours of both management and employees of the organisation in order
to create positive social changes and thus to achieve profit. It has also to influence what the customer receives – through creating the brand which is an element of the commercial but also the social reality. Finally, through the attitude presented by the management and employees it has to affect the delivery of goods and services managing in a responsible way, being open to cooperation in the fair and ethical process of marketing communication. In order to verify the theoretical assumptions underlying the MSM construction
the author carried out empirical research with the use of the Delphi method. Experts participating in the research confirmed the legitimacy of MSM implementation. Parallel to the research carried out by the classical Delphi method, there was also used in the research possibility to ask questions of the nation-wide, representative sample of 1000 people in order to assess how much potential customers of the entrepreneurs surveyed were ready to understand, accept and appreciate the companies
operating according to the new philosophy, propagating responsible consumption or implementing in their activities corporate social responsibility. The research shows that Poles have a scarce knowledge of the firms applying responsible practices in business in Poland.Цель рассуждений – представить результаты исследований, проведённых на польском рынке, задачей которых была проверка целесообразности ввола на польском рынке авторской модели устойчивого маркетинга (МУМ), пред-
ставляющего современный подход к маркетингу. В своих предпосылках модель МУМ должна влиять на поведение как менеджмента, так и сотрудников организации, а также клиентов таким образом, чтобы формировать положи-
тельные социальные изменения и благодаря этому получать прибыль. Она должна тоже влиять на то, что получает клиент – путем формирования марки, которая представляет собой часть коммерческой, но и социальной действительности. Наконец, посредством отношения руководства и сотрудников она
должна влиять на поставку благ и услуг, управляя ответственным образом, будучи открытой к взаимодействию в честном и этичном процессе маркетинговой коммуникации.
Для верификации теоретических предпосылок, лежащих в основе конструкции МУМ, провели эмпирические исследования с использованием метода Дельфи. Эксперты, принимавшие участие в исследовании, подтвердили закономерность внедрения МУМ. Параллельно с исследованием, проводимым
по классическому методу Дельфи, в нём использовали также возможность задавать вопросы общепольской, представительной выборке 1000 лиц для оценки, насколько потенциальные клиенты обследуемых предпринимателей
готовы понять, одобрить и доценить фирмы, действующие по новой философии, пропагандирующие ответственное потребление или же осуществляющие в своей деятельности социальную корпоративную ответственность. Из исследования вытекает, что поляки обладают ничтожными знаниями о фир-
мах, которые применяют ответственные практики в бизнесе в Польше
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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