1,720,999 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Use storytelling as a communication technique to improve customer engagement towards a brand: Proposing a brand story for Poliziano winery (Montepulciano, Tuscany)
Get PDFThe aim of this study was to discover the potentialities that storytelling as a communication technique could have in the relationship that a customer has with the brand, and thus the involvement of the consumer with this brand. It was decided to collaborate with the Poliziano winery located in Montepulciano, Italy, as the author noted an absence of studies correlating the use of storytelling to a winery. More specifically, an attempt was made to investigate the implementation of this tool in its online format, as this channel is now also strongly consolidated in the wine sector.
To achieve this goal, the author interviewed some of the winery's managers in order to obtain more information and knowledge about the winery and its market. In addition, the author carried out further research with the aim of measuring the use of storytelling in the main online platforms of 6 wineries in Italy.
The analysis of the results allowed the author to design a brand story that could represent the company, its mission, and its values, and thanks to the research carried out on the wine market in the world and in Italy, it was possible to provide suggestions and indications for a possible implementation of this story in the company's digital communication strategy.
This thesis therefore proposes itself as a bridge between storytelling and the online communication of wineries and opens the discussion towards the possibility of implementing this technique also in other types of companies producing products similar to wine and not only.O objetivo deste estudo era descobrir as potencialidades que o storytelling (enquanto técnica de comunicação) poderia ter na relação que um cliente tem com uma marca e, portanto, o envolvimento do consumidor com esta marca. Neste caso, foi decidido colaborar com a adega Poliziano situada em Montepulciano, Itália, uma vez que o autor identificou a inexistência de estudos que relacionassem o uso de storytelling com adegas vinícolas. Mais especificamente, foi feita uma tentativa de investigar a implementação deste instrumento no seu formato online, uma vez que este canal está agora também fortemente consolidado no sector do vinho.
Para atingir este objetivo, o autor entrevistou alguns dos gestores da adega, a fim de obter mais informações e conhecimentos sobre a adega e o seu mercado. Além disso, o autor realizou mais pesquisas com o objetivo de aferir o uso do storytelling nas principais plataformas online de 6 adegas em Itália.
A análise dos resultados permitiu ao autor conceber uma brand story que pudesse representar a empresa, a sua missão e os seus valores, e graças à pesquisa realizada no mercado vinícola do mundo e da Itália, foi possível fornecer sugestões e indicações para uma possível implementação desta história na estratégia de comunicação digital da empresa.
Esta tese propõe-se assim como uma ponte entre o storytelling e a comunicação online das adegas e abre a discussão para a possibilidade de implementar esta técnica também noutros tipos de empresas produtoras de produtos similares ao vinho e não só
Use storytelling as a communication technique to improve customer engagement towards a brand: Proposing a brand story for Poliziano winery (Montepulciano, Tuscany)
Get PDFThe aim of this study was to discover the potentialities that storytelling as a communication technique could have in the relationship that a customer has with the brand, and thus the involvement of the consumer with this brand. It was decided to collaborate with the Poliziano winery located in Montepulciano, Italy, as the author noted an absence of studies correlating the use of storytelling to a winery. More specifically, an attempt was made to investigate the implementation of this tool in its online format, as this channel is now also strongly consolidated in the wine sector.
To achieve this goal, the author interviewed some of the winery's managers in order to obtain more information and knowledge about the winery and its market. In addition, the author carried out further research with the aim of measuring the use of storytelling in the main online platforms of 6 wineries in Italy.
The analysis of the results allowed the author to design a brand story that could represent the company, its mission, and its values, and thanks to the research carried out on the wine market in the world and in Italy, it was possible to provide suggestions and indications for a possible implementation of this story in the company's digital communication strategy.
This thesis therefore proposes itself as a bridge between storytelling and the online communication of wineries and opens the discussion towards the possibility of implementing this technique also in other types of companies producing products similar to wine and not only.O objetivo deste estudo era descobrir as potencialidades que o storytelling (enquanto técnica de comunicação) poderia ter na relação que um cliente tem com uma marca e, portanto, o envolvimento do consumidor com esta marca. Neste caso, foi decidido colaborar com a adega Poliziano situada em Montepulciano, Itália, uma vez que o autor identificou a inexistência de estudos que relacionassem o uso de storytelling com adegas vinícolas. Mais especificamente, foi feita uma tentativa de investigar a implementação deste instrumento no seu formato online, uma vez que este canal está agora também fortemente consolidado no sector do vinho.
Para atingir este objetivo, o autor entrevistou alguns dos gestores da adega, a fim de obter mais informações e conhecimentos sobre a adega e o seu mercado. Além disso, o autor realizou mais pesquisas com o objetivo de aferir o uso do storytelling nas principais plataformas online de 6 adegas em Itália.
A análise dos resultados permitiu ao autor conceber uma brand story que pudesse representar a empresa, a sua missão e os seus valores, e graças à pesquisa realizada no mercado vinícola do mundo e da Itália, foi possível fornecer sugestões e indicações para uma possível implementação desta história na estratégia de comunicação digital da empresa.
Esta tese propõe-se assim como uma ponte entre o storytelling e a comunicação online das adegas e abre a discussão para a possibilidade de implementar esta técnica também noutros tipos de empresas produtoras de produtos similares ao vinho e não só
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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