1,720,955 research outputs found
Private label brands (plbs) for online third-party marketplace: buying intention among Malaysian young adults
Full text linkPrivate label brands (PLBs) or the retailers’ brand is not a new retail strategy. However, advancement of technology and the changes in consumers’ lifestyle have led to the growth of online retailers such as the third-party marketplace platforms. PLB has become a recent trend among the third-party marketplace platforms such as Lazada, Shoppe, eBay and Taobao to explore the potential of PLBs. However, examination of the online PLBs is lacking. The purpose of this study is to examine Malaysian young adults’ purchase intention towards PLBs for online third-party marketplace platforms. Young consumers are found to display different responses and behaviours toward marketing stimuli compared to the other generation cohort, PLB could serve as an effective brand building effort and attraction. Building on the theories of cue utilization, UTAUT2 and self-congruency, this study examines characteristics related to individual, store, PLBs and online platform in influencing consumer attitudes and purchase intention. Purposive sampling technique was adopted, and 385 questionnaires were collected among Malaysian young adults aged between 15-30 years old who are considered as heavy internet users and generated 271 usable responses (70% response rate) via google form/Facebook messenger/email. The Statistical Package for Social Science (SPSS) and Partial Least Square – Structural Equation Modeling (PLS-SEM) 3.0 path modelling via SmartPLS were used for data analysis. Overall, twenty-nine relationships were tested in this study. Twenty were found to be significant, while nine were found not significant. For store and PLB related characteristics: four were found significant with attitude (perceived quality, perceived product similarity, perceived risk and PLB image), while one found do not have significant relationship (store loyalty). For individual related characteristics: frugality, familiarity with PLB, social influence and trust were found significant, while price and brand consciousness as well as consumer innovativeness are not significant with attitude. Performance and effort expectancy were found significant with purchase intention, however hedonic motivation found do not have significant relationship for online platform related characteristics. In addition, for mediation effect, twelve relationships were found significant (perceived quality, perceived product similarity, perceived risk, PLB image, frugality, familiarity with PLB, social influence and trust), and four were found not significant (store loyalty, consumer innovativeness, price and brand consciousness). Self-congruity found significantly moderated the relationship between attitude and purchase. In conclusion, the study shows that young adults’ attitude and intention can be predicted through the cues that influence them, technology that was useful in their daily activities as well as their consideration towards elements that congruence with their-self. The findings of this study benefit the academic and marketing practitioners by expanding on previous literature about consumer behaviour and help retailers to enhance their sales through target group. Therefore, through this study, the retailers can focus on young adults’ preferences towards their brands, products, and services such as quality, similarity, image, familiarity, social influence, and trust as well as performance and effort expectancy for online business activities where these elements play a significant role for consumers to choose PLBs for online third-party marketplace to build a strong attitude and intention to buy
Store-related factors contributing to offline private label brands purchase intention among Gen Y customers
Full text linkThe purpose of this study is to examine store-related factors contributing to the purchase intention towards private label brands (PLBs) among Gen Y customers in Kota Kinabalu, Sabah. Representing one of the biggest market segments in Malaysia, Gen Y is considered more open-minded to try new products than Baby Boomers. However, retail research focusing on Gen Y, particularly their buying intention of PLBs product, is scarce. A purposive sampling technique was utilised and a total of 300 questionnaires were distributed among Gen Y shoppers aged 23-39, who frequented supermarkets and drugstores. This study generated 240 usable responses (80% response rate). All the store-related variables were found to have significant relationships with attitude towards purchasing PLBs product, which in turn, affected purchase intention. Attitude mediated the relationships between all the store-related variables and purchase intention. Product category and retail format significantly moderated the relationship between attitude and purchase intention. This study benefits academic and marketing practitioners by expanding on previous literature towards customer behaviour, which the marketing practitioners could benefit from the private label initiative as well as have a better understanding of their target customers to further enhance the sales among the Gen Y customers
Gen Y’s attitude, perception, preference, and intention towards Private Label Brands (PLBs)
Full text linkThe present paper focuses on Gen Y consumers’ perceptions and preferences towards private label brands (PLBs). Gen Y, also known as ‘echo boomers’ or the ‘millennium generation’, have different spending habits compared to other generational cohorts. Given that they are the largest consumer group in Malaysia, a closer examination of their attitudinal and conative structures pertaining to PLBs would contribute to a better understanding of these brands’ potential growth. Store- and PLB-related criteria (perceived risk and PLB image) and individual criteria (innovativeness and familiarity) were considered as factors that contribute to the formation of Gen Y consumers’ attitude structure. The relationship between attitude and intention was proposed to be moderated by individuals' self-congruity. Using the purposive sampling technique, 256 usable survey responses were generated from Gen Y consumers in Sabah. Analysis results confirmed that both store and individual characteristics such as perceived risk, PLB image, and familiarity with PLBs have significant relationships with the attitude towards purchasing PLBs, while consumer innovativeness did not appear to be a key consideration in forming PLB-related attitude. In turn, attitude towards PLBs was found to significantly affect purchase intention as well as to mediate the influences of perceived risk, PLB image, consumer innovativeness, and familiarity on purchase intention. The results also showed that individuals with a high level of self-congruity with PLBs have a stronger intention to purchase when their attitude is positive. The findings imply the possibility of enhancing target consumers’ intention to buy PLBs by reinforcing their attitude structure through the cultivation of their self-congruity with PLBs. This could be done by strengthening aspects related the store, the individual, and the PLB itself
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
- …
