1,720,990 research outputs found
Pizza “LuLu” sustainable business initiative opportunities
No full textStarptautiskais bizness un ilgtspējīga ekonomikaVadība, administrēšana un nekustamo īpašumu pārvaldībaInternational Business and Sustainable EconomyManagement, Administration and Real Estate ManagementBakalaura darbs: Ilgtspējīgas uzņēmējdarbības iniciatīvu ieviešanas iespējas Pica “LuLū”. Darba autore: Gerda Anna Grūtupa, darba vadītāja: Santa Bormane Dr. Oec., Docente. 2024. Bakalaura darba apjoms ir 57 lappuses (neskaitot pielikumus). Bakalaura darba struktūra ir no ievada, trīs daļām, secinājumiem, priekšlikumu daļas un izmantotās informācijas avoti. Bakalaura darbs satur 2 tabulas, 4 attēlus, 2 pielikumus uz 44 izmantotās literatūras un informācijas avotus.
Pētījuma aktualitāte: Arvien vairāk uzņēmumu un organizāciju saskaras ar prasību pēc ilgtspējīgām iniciatīvām un risinājumiem, lai mazinātu vides ietekmi un veicinātu sabiedrības labklājību. Šajā kontekstā šāda pētījuma rezultāti un apkopojums ir ārkārtīgi aktuāls un nozīmīgs, sniedzot iespēju izprast un analizēt ilgtspējīgas uzņēmējdarbības galvenos aspektus un prakses.
Pētījuma mērķis: Balstoties uz zinātniskās literatūras analīzi par ilgtspējīgu uzņēmējdarbību un empīrisko pētījumu, izstrādāt ieteikumus Pica “LuLū” ilgtspējīgas uzņēmējdarbības iniciatīvu ieviešanai.
Pētījuma metodes: Monogrāfiskā metode tika izmantota, lai veiktu zinātniskās literatūras izpēti par ilgtspējīgu uzņēmējdarbību, t.sk galvenajiem principiem ilgtspējīgā uzņēmējdarbībā. Dokumentu analīzes metode tika izmantota, lai noteiktu galvenās normas un noteikumus, kas regulē ilgtspējīgu uzņēmējdarbību Eiropas Savienībā un Latvijā. Sekundāro datu analīze tika izmantota, lai izpildītu identificētu tendences un rādītājus, kas atspoguļo Pica "LuLū" darbību, lai veiktu uzņēmuma raksturojumu. Kvantitatīvā pētījuma metode tika izmantota, lai veiktu aptauju ar pārtikas aprites patērētājiem par Pica “LuLū” ilgtspējīgas uzņēmējdarbības iniciatīvām. Loģiski-konstruktīvā metode tika izmantota darba, lai izvirzītu secinājumus, kā arī priekšlikumus, balstoties uz teorētisko materiālu un empīrisko pētījumu.
Pētījuma rezultāts: Lai Pica “LuLū” sasniegtu savus ilgtspējas mērķus, ir jāveic padziļinātas apmācības Pica “LuLū” darbiniekiem par ilgtspējas procesiem t.sk. enerģijas taupīšana, atkritumu šķirošana, sagatavoto ēdienu atkārtota pārbaude, kas norisinās Pica “LuLū” uzņēmējdarbībā, jāizstrādā reklāmas plāns, kas parāda sabiedrībai, ka Pica “LuLū” piekopj ilgtspējas praksi ikdienā un iegūst sabiedrības uzticamību un jāpāriet uz zaļās enerģijas patēriņu piegādes transportam.
Balstoties uz pētījuma rezultātiem, tika izstrādāti 13 secinājumi un 7 priekšlikumi Pica “LuLū” ilgtspējas iniciatīvu izstrādei.Bachelor's Thesis: Pizza "LuLū" sustainable business initiative opportunities. Author: Gerda Anna Grūtupa, Supervisor: Santa Bormane Dr. Oec., Docent. 2024. Bachelor's Thesis consists of 57 pages (not including appendices). The bachelor's thesis consists of 3 main parts, conclusions, part of proposals and part of used information. The bachelor thesis contains 2 tables, 4 images, 2 appendices to 44 used literature and information sources.
Research relevance: More companies and organizations face the demand for sustainable initiatives and solutions to reduce environmental impact and promote public well-being. In this context, the results and summary of such a study are extremely relevant and significant, providing an opportunity to understand and analyze the main aspects and practices of sustainable business.
Research goal: Based on the analysis of scientific literature on sustainable business and empirical research, to develop recommendations for the implementation of sustainable business initiatives of Pizza "LuLū".
Research methods: The monographic method was used to research the scientific literature on sustainable business, including the main principles of sustainable business. The document analysis method was used to determine the main norms and rules governing sustainable business in the European Union and Latvia. Secondary data analysis will be used to perform identified trends and indicators that reflect the performance of Pizza "LuLū" to perform company characterization. A quantitative research method was used to survey food chain consumers about the sustainable business initiatives of Pizza "LuLū". The logical-constructive method was used in the work to put forward conclusions, as well as proposals, based on theoretical material and empirical research.
Research result: In order for Pizza "LuLū" to achieve its sustainability goals, it is necessary to conduct in-depth training for employees of Pizza "LuLū" on sustainability processes, incl. energy saving, waste sorting, re-inspection of prepared food, which will take place in Pizza "LuLū" business, and an advertising plan must be developed to show the public that Pizza "LuLū" practices sustainability practices on a daily basis and gain public trust.
Based on the results of the study, 13 conclusions and 7 proposals were developed for the development of sustainability initiatives of Pizza "LuLū"
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
INTEGRATED MARKETING COMMUNICATIONS IN SUSTAINABLE BUSINESS
Full text linkBusiness sustainability hinges on authorities’ action, cooperation and willingness to protect nature and natural resources, but they also have to meet the economic needs and cultivate the economic opportunities, whilst also satisfying the social needs and building a fair relationship among the different social groups. One of the ways to develop a sustainable business is integrated marketing communications. When using integrated marketing communications, businesses – notably food producers and retailers – need to focus on the education of consumers, the ecological performance and impact of products on the environment and human health, thus contributing to a sustainable development of Latvia’s economy overall. The aim of the research is to evaluate the prospects of development of Latvian food retail chains through the use of integrated marketing communication tools for sustainable business. The following scientific research methods are used in the research study: analytical, comparative, graphical, statistical, observatory and interrogative. The research focuses on the Latvian food retail sector, the subject being Latvian food retail chains, with leading specialists from all Latvian food retail chains surveyed. The research confirmed the hypothesis of the positive influence of the use of IMC tools for sustainability upon demand at Latvian food retail chains, its contribution to the formation of public opinion on the importance of preservation of the environment, the enhancement of consumer awareness, the promotion of corporate social responsibility for consumer health, ecological products overall, and the role and contribution of a green economy to a sustainable development of the national economy as a whole. The author has defined IMC for sustainability, developed and classified IMC tools for sustainability, and drawn up an IMC model for sustainability. The results of the research are of both theoretical and practical value.
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Analysis of Social Media in the Marketing Communication of “Virši” Gas Stations
No full textStarptautiskais mārketings un reklāmaVadība, administrēšana un nekustamo īpašumu pārvaldībaInternational Marketing and AdvertisingManagement, Administration and Real Estate ManagementBakalaura darba “Sociālo tīklu analīze DUS Virši mārketinga komunikācijā” aktualitāte saistīta ar to, ka sociālie tīkli mūsdienās ir ļoti nozīmīgs kanāls caur kuru var viegli un efektīvi sasniegt savus patērētājus, sniedz iespēju veidot interaktīvas attiecības ar sekotājiem, uzturēt tūlītēju atgriezenisko saiti, nodot aktuālas ziņas, nodrošināt ātru klientu servisu un nekavējoties risināt problēmas.
Pētījuma mērķis: balstoties uz teorētiskajām atziņām un aptaujas datu analīzi par DUS Virši sociālo tīklu komunikāciju, izstrādāt ieteikumus uzņēmuma sociālo tīklu komunikācijas pilnveidošanai.
Metodoloģija: Darba autore 1. nodaļā analizē teorētiskos aspektus par sociālo tīklu komunikācijas būtību un nozīmi mārketinga komunikācijā izmantojot monogrāfisko metodi. Darba 2. daļā autore izmantos sekundāro datu analīzi un salīdzinošo analīzi, lai izvērtētu DUS Virši sociālo tīklu komunikāciju. 3. darba daļā autore izmantos kvantitatīvo metodi - veiks aptauju, lai novērtētu DUS Virši sociālo tīklu komunikāciju un izstrādātu ieteikumus tās pilnveidošanai.
Galvenie rezultāti: DUS Virši sociālo tīklu komunikācija Facebook platformā ir plānota un īstenota veiksmīgi. Savukārt, Instagram platformā komunikāciju nepieciešams uzlabot. DUS Virši sociālo tīklu kontiem ir vienots vizuālais saturs, pie ierakstiem tiek izvietots logo, kas veicina uztveri un atcerēšanos, savukārt, interaktīvie sociālo tīklu rīki un izvietotās maksas reklāmas nodrošina auditorijas sasniegšanu un jaunu sekotāju piesaisti.
No pētījuma rezultātiem izriet vairāki priekšlikumi, no kuriem galvenie ir sekojoši:
1. Sociālo tīklu komunikācijā izmantot autores izstrādāto sociālo tīklu komunikācijas procesa shēmu, kas uzņēmumiem ļauj sasniegt komunikatīvo efektu – uzrunāt un iesaistīt mērķauditoriju, veicināt uzticību, uztveri un atcerēšanos, rīcību, kā arī atgriezeniskās saites veidošanu.
2. Veikt regulāru sociālo tīklu komunikācijas novērtēšanu, balstoties uz autores apkopotajiem un identificētajiem kritērijiem: viegli pieejama informācija, uzņēmuma dialogs ar sekotājiem, vienots vizuālais saturs, interaktīvo rīku izmantošana un sekotāju iesaiste komunikācijā.
Darbs sastāv no 57 lapaspusēm, 5 tabulām, 14 attēliem, 44 literatūras avoti un 2 pielikumiem.The topicality of the bachelor's thesis “Analysis of Social Media in the Marketing Communication of “Virši” Gas Stations” is related to the fact that social networks today are a very important channel through which you can easily and effectively reach your consumers, provide an interactive relationship with followers, maintain immediate feedback, convey current news, provide fast customer service and solve problems immediately.
The aim of the research: based on the theoretical findings and the analysis of the survey data on the social network communication “Virši” Gas stations, to develop recommendations for the improvement of the company's social network communication.
Methodology: In Chapter 1, the author analyzes the theoretical aspects of the essence and significance of social network communication in marketing communication using the monographic method. In the second part of the work, the author will use the analysis of secondary data and comparative analysis to evaluate the communication of “Virši” Gas stations social networks. In the 3rd part of the work, the author uses a quantitative method - will conduct a survey to evaluate the communication of “Virši” Gas stations social networks and develop recommendations for its improvement.
Main results: “Virši” Gas stations social network communication on Facebook platform has been planned and implemented successfully. On the Instagram platform, communication needs to be improved. “Virši” Gas stations social network accounts have a unified visual content, logos are placed next to the entries, which promotes perception and remembrance, while interactive social networking tools and placed paid advertisements ensure reaching the audience and attracting new followers.
The results of the study lead to a number of proposals, the main ones being the following:
1. In social network communication to use the social network communication process scheme developed by the author, which allows companies to achieve a communicative effect - to address and involve the target audience, to promote trust, perception and remembering, actions, as well as feedback.
2. Carry out regular evaluation of social network communication based on the criteria compiled and identified by the author: easily accessible information, company dialogue with followers, unified visual content, use of interactive tools and involvement of followers in communication.
The work consists of 57 pages, 5 tables, 14 figures, 44 references and 2 appendices
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