1,721,089 research outputs found

    Unveiling user intentions: an integrated analysis of hedonic motivation and service quality in e-grocery technology acceptance

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    Purpose – This study aims to extend the Technology Acceptance Model 2 (TAM2) by incorporating hedonic motivation and service quality and exploring their collective impact on users’ continuance intention in the context of e-grocery. The purpose is to provide a comprehensive understanding of the factors influencing e-grocery technology acceptance. Design/methodology/approach – The empirical analysis follows a cross-sectional design, using data collected in Italy from January to March 2023. The survey, utilizing the convenience sampling method, focuses on users who have made online grocery purchases in the previous six months. Data analysis employs partial least squares structural equation modelling (PLS-SEM), which enables causal-predictive model assessment. Findings – The research reveals significant relationships among hedonic motivation, service quality, perceived ease of use, perceived usefulness and continuance intention. Hedonic motivation positively impacts perceived usefulness but not perceived ease of use. Service quality significantly influences both perceived ease of use and perceived usefulness. Additionally, perceived ease of use positively influences perceived usefulness and continuance intention, while perceived usefulness significantly impacts continuance intention. Research limitations/implications – The cross-sectional design could limit the study’s ability to capture the evolution of users’ continuance intention over time. Cultural influences on users’ perceptions could be explored further to develop context-specific strategies. Practical implications – The findings emphasize the importance of hedonic motivation, service quality, ease of use and perceived usefulness in shaping users’ intentions to continue using online grocery services. Practitioners are encouraged to focus on enhancing hedonic elements for increased user loyalty and invest in service quality, particularly in customer care and checkout processes, to improve user perception and ease of use. Originality/value – This study contributes to the existing literature by integrating hedonic motivation and service quality into TAM2, offering a novel perspective on their combined impact on technology acceptance. The inclusion of these factors enhances the model’s applicability in understanding user behaviour in the adoption of technology, specifically in the e-grocery sector

    Sustainability standards: Voluntary versus mandatory regulation. Their role in facilitating transition to sustainable agri-food systems

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    This report presents a review of economic and managerial literature about mandatory and voluntary sustainability standards. The review addresses the study question: “Do mandatory standards or voluntary standards do better job in stimulating the transition to sustainable agri-food system?”. A bibliometric review identified four main branches in the academic literature on sustainability standards: Fairness and farmer welfare, Governance, Management and Consumption. The review concluded that sustainability standards can promote the transition toward a more sustainable food system, provide profit opportunity for farmers, improve vertical coordination, but they can be used to increase large firms’ bargaining power. The review found also that only a very limited number of papers compared mandatory and voluntary sustainability standards. To address the research question, an illustrative model was developed based on existing literature on safety and quality standards. The model found that the relative performance of voluntary and mandatory standards depends on market conditions (including demand and cost variables and competition) and the policy objectives. If the main objective of the policy action is helping efficient firms to be even more sustainable, voluntary standards may be preferable. Instead, if the main objective is to lead all firms (and the least efficient ones in particular) to ensure at least a minimum level of sustainability, mandatory standards may be preferable

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Analysis of factors affecting the purchase of private label products by different age consumers

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    "Purpose This research paper aims to understand which factors influence the purchase of private label food products, measuring the importance of 14 variables for purchasing frequency. Methodology Data were collected through questionnaires to a sample of consumers. They have been analysed according to the Extra Tree Classifier methodology, which allows providing a more reliable classification – compared to previous studies – of factors affecting consumers’ choices of private label products. Findings Results show that consumers’ choices related to private label food products are influenced by groups of heterogeneous variables related to their perception on products, satisfaction of post-consumption, store’s role, and trust built over time by retailers. Research limitations Data have been collected through an online survey, which could generate the bias of self-selection; the sampling method is non-probabilistic. Practical implications The study provides useful indications on the role of private labels in retailer management policies and on marketing competences and skills that are necessary for managing retailers’ assortments. Originality Existing literature lacks clarity on the factors that influence the frequency of purchasing private label food products. By considering a higher number of variables than previous studies, it has been possible to classify and measure the importance of each variable included in the analysis framework adopted, also in case of correlation between variables.

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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