24 research outputs found
Põlva ajalehe Koit loetavus ja lugejahuvid
B.A thesis on the readability of the Põlva newspaper „Koit” and its reader’s
interests.
The purpose of the study is to find answers to the following questions:
g) How often do you read the paper?
h) Which channels for obtaining the paper do you use?
i) Which other papers do you read?
j) Which columns are most interesting in this paper?
k) Which are the weak sides of the paper?
l) How could the paper be improved?
In the given work I am making use of the study made by Ülle Harju in her
B.A. thesis „The use of media in south-eastern Estonia in 1998”. That is to say that I
am comparing my own enquiry performed among the readers of „Koit“ in 2007 with
the results of an enquiry which „Koit“ organized for its readers in autumn of 1998 and
which Ülle Harju used in her B.A. thesis. In order to find out about the importance of
the newspaper „Koit“, for the purpose of this B.A. thesis, short interviews were made
with the district governors of Põlva County, namely with Raul Kudre, the district
governor of Värska, Aivar Luts, the district governor of Kanepi, and with Andrus
Seeme, the district governor of Kõllaste. An interview was also given by Voldemar
Salomon, the district secretary of Räpina. Regarding the future of the local paper
discussed in this paper the following editors-in-chief of other papers of Põlva County
expressed their opinion: Igor Taro, editor-in-chief of the paper „Setomaa“ („Seto
County“ – written in the Võru County dialect), Ülle Harju, editor-in-chief of the paper
„Uma Leht“ („One’s Own Paper“ – written in the Seto County dialect), Urmas Paidre,
editor-in-chief of the paper „LõunaLeht“ („Southern Paper“) and Kalev Annom,
editor-in-chief of the paper „Võrumaa Teataja“ („Messenger of Võru County“). In
addition an interview was given by the Kauno Kõima, the editor-in-chief of the
newspaper „Koit“ (meaning „Dawn“).
The enquiry that was performed for the purpose of this B.A. thesis, which
deals with the county paper „Koit“, characterises the fact that the sampling was incidental. The sampling was rather spontaneous, in other words the more active
readers would respond to the enquiry.
A total of 117 people responded, of which 81 were women; 60 of them were
living in the country and 21 of them in the city.
34 women were in the age category of 15-44 years, 24 were aged 45-64 years
and 23 women were more than 65 years old.
There were 36 men among the respondents, of which 23 were living in the
country and 13 in the city. 7 respondents were of the age of 15-44 years, there were
16 men who were 45-64 years old and 13 of them were more than 65 years old.
Next, different groups of “Koit” readers were established:
1) Men and women
2) 15-44 years old, 45-64 years old, more than 65 years old
3) Those with less than secondary education, those with secondary education
and graduates from an establishment for higher education
4) City versus country.
The majority of the subscribers of „Koit“ were more than 65 years old (72%).
Among the groups of readers, instead of subscribing the paper, it was preferred to
obtain it elsewhere according to the respondents’ gender, level of education and place
of living, respectively.
Consistent readers of the paper are of the age group of 65+ years (84%), with
less than secondary education and with secondary education (61%) and with 56% of
them living out in the country. According to gender there were 51% of men and 55%
of women among the consistent readers.
The at random readers of the paper „Koit“ are of the age class of 15-44 years
with 52%. The readers aged 45-64 may rather be considered as readers at random,
who do not regularly read each single number, but who have not lost their interest in
the paper and adhere to it selectively. At the same time the number of readers at
random in the country as well as in the city is quite high.
The paper was considered to be generally interesting by all age groups. It was
considered to be uninteresting by no woman and only by 6% of the men.
The paper that was mostly read in addition to „Koit“ was the national daily
newspaper „Postimees“ („Postman“). The readers of another national paper „SL
Õhtuleht“ („SL Evening Paper“) are mostly women, aged 15-44 years, living in the
country and people with less than a secondary education or with a secondary education. The readers of the „Maaleht“ („Rural Paper“) are respondents who are
more than 65 years old, who live in the city and have less than a secondary education
or are with a secondary education. Among the regional papers „Uma Leht“ is one to
be read most by all age groups. Little interest was stirred in the readers by the third
national paper „Päevaleht“ („Daily Paper“) and the weekly paper „Lõuna Leht“.
When comparing the feedback given by all groups of readers regarding the
content of „Koit“, one must say that in one aspect all answers are coinciding – this is
the interest in local news.
Regarding a comparison of the B.A. thesis by Ülle Harju „The use of media
in south-eastern Estonia in 1998” of 1998 with this thesis the following may be
mentioned. First of all the number of respondents was somewhat higher in 1998 (144
people) than in 2007 (117 people). In both enquiries women were the more active
respondents; in 2007 there were 69% of female respondents and 31% of male ones
and in 1998 there were 74% of women and 26% of men. In both studies those with
less than or with a secondary education were more active readers of „Koit“ than the
readers with a higher education. Among the readers of „Koit“ in both cases the other
paper, which was mostly read, was the national daily paper „Postimees“.
Among the columns the most outstanding one in 1998 was advertisements,
which were always read by the readers. In 2007 the mostly read column in all groups
was local news.
The „Võrumaa Teataja“, which also is published three times a week (on
Tuesdays, Thursdays and Saturdays), is the largest paper of south-eastern Estonia.
The size of the paper is 8-16 pages, „Koit“ comprises 8 pages.
As compared to „Koit“, a black-and-white edition, „Võrumaa Teataja“ is a
colour edition.
According to the opinion of Kauno Kõima, the editor-in-chief of „Koit“, this
newspaper will stay with a black-and-white printing; colour pages will be produced as
many as needed and as few as possible – a traditional paper has to be black-and-white.
However according to the data of the poll institute of Emor for the first quarter
of 2006 there were only 23% of constant readers and 77% of at random readers for
„Koit“ in contrast to 9% of at random readers and 91% of constant readers for the
„Võrumaa Teataja“.
Most of the readers of „Koit“ were aged 50-76 (60%) and for „Võrumaa
Teataja“ 30-49 years (43%). The readership of „Koit“ is becoming older and little interest is directed
towards younger readers; even the study of 1998 showed that there is little interest
among the youngsters in the paper „Koit“. Nonetheless, according to the editor-inchief
of „Koit“ the paper meets the readers’ expectations, otherwise the paper would
have neither subscribers nor retail buyers.
According to the data by Emor for the first quarter of 2006 „Koit“ is read
more by men (52%) than by women (48%). The Emor data also shows that the
majority of the readership of „Võrumaa Teataja“ consists of women (72%) in contrast
to only 28% of men.
Among the most preferred ways of obtaining the paper is a subscription with
the paper being delivered home both for the readers of „Koit“ and of „Võrumaa
Teataja“. According to Kalev Annom, the editor-in-chief of „Võrumaa Teataja“, the
number of subscribers has increased. The print-run of the Saturday paper amounts to 6
000 copies with a little less during the week. The print-run of „Koit“ was 5 300 in
1998 with a decrease to 3 500 copies by April of 2008.
One way of remaining in areas with a smaller readership would be to lesser
publish the paper. A good example is the paper „Hiiu Leht“ („Paper of Hiiu County“),
which is published twice a week. Obviously the best way, however, would be to get
younger readers involved. Ülle Harju, the editor-in-chief of „Uma Leht“ said in the
interview given for the purpose of this B.A. thesis that they are considering the sort of
younger reader in the making of their paper. Namely, there is a particular section for
children in the paper. There are quite a number of stories made up with youngsters or
school kids. According to Harju the „Uma Leht“ is even used in schools for the
teaching of the local dialect of Võru County. The paper has a separate page which
contains short funny stories, which are also understandable to children. According to
Igor Taro, the editor-in-chief of the regional paper „Setomaa“, their paper contains
quite a lot of information which is specifically geared towards youngsters.
Secondly the author of this B.A. thesis is of the opinion that the question is
about the quality of the product and the need for an increase in readership, i.e. about
sales activities. Oftentimes small enterprises with limited resources find a solution in
the internet business; however, an internet website for the paper cannot be an aim by
itself.
About the price: The enquiry performed showed that different research groups
have considered the price to be too high or rather that the ratio of price and quality is not in balance. If it is not possible to lower the price of the edition, then the paper
could still have programs for the constant client, be it for older people or for longterm
clients who would receive a considerable discount, e.g. on their annual
subscription.
The interviews with the district governors showed that „Koit“ as a news
medium plays an important role in the districts as well as in the whole county; this
refers to the communication of news as well as the introduction of the districts. The
district governors were satisfied with the job that „Koit“ is doing in terms of the
communication of news and events. At the same time the need for updating the paper
was pointed out, in particular that „Koit“ could have a news archive on the web.
Will the local paper have a future? Regarding this question all editors-in-chief
who were interviewed for this B.A. thesis agreed that there will be a sure future for
this local paper. A quotation by Juhan Peegel resonated from the interview with Kalev
Annom, the editor-in-chief of „Võrumaa Teataja“ – for as long as a local paper is
capable of producing decent local news the local paper will remain. Whether this
statement is applicable to the paper „Koit“ with its decreasing print-run and a
readership that keeps growing older? Time will show.http://www.ester.ee/record=b4015395*es
The socio-economic affects of collectivization and decollectivization in the example of „Koit“ collective farm
Bakalaureusetöö
Maamajandusliku ettevõtluse ja finantsjuhtimise õppekavalKolhooside loomise algusest on möödumas juba üle 70 aasta, kuid ikkagi võime lugeda
meediast kolhoosikorra negatiivse mõju kohta. Kolhooside loomine ja nende
likvideerimine on mõjutanud inimesi materiaalselt, sotsiaalselt ja kultuuriliselt ning
jätnud sügava jälje nende mälestustesse. Uurimistöö eesmärk on välja selgitada „Koit“
kolhoosi näitel, millised sotsiaalmajanduslikud mõjud olid kollektiivpõllumajandusele
üleminekul, kolhoosi arengul Nõukogude perioodil ja dekollektiviseerimisel kohalikule
arengule. Uurimiseesmärgi saavutamiseks kasutati kvalitatiivset meetodit. Töö autor
küsitles „Koit“ kolhoosis töötanud inimesi, et kirja panna nende väärtuslikud memuaarid,
mis selle tööga ajalukku lähevad. Samuti töötati läbi kolhoosiga seotud dokumente ning
piirkonna kohta käivaid erinevaid statistilisi andmeid. Bakalaureusetööst selgus, et „Koit“
kolhoosi loomise perioodi sotsiaalmajanduslikeks mõjudeks olid töökohtade tekkimine
maapiirkonda, garanteeritud sissetulek, väikese raha eest või isegi tasuta saadud
korterelamud, mis kindlustasid inimesi majanduslikult. Sellest hoolimata jätkus
rahvastiku vähenemine. Peale dekollektiviseerimist enamus kolhoosnikud kaotasid oma
töökohad ning asusid linnadesse uusi otsima. Maa-asustuse areng pidurdus ja ühtegi uut
korterelamut enam juurde ei ehitatud ning teiste hoonete ehitus samuti vähenes.
Intervjuude põhjal selgus, et inimesed olid rahul kolhoosis töötamisega ning jäävad seda
aega igatsema.70 years have already passed since the creation of colletive farms but it is still a topical
issue in today’s media. The creation and liquidation of collective farms have influenced
people materially, socially, culturally and have left a deep trace in their memories. The
purpose of this Bachelor’s thesis is to identify the consequences of decollectivization, the
influence of the Soviet period and the impact of transition to the collective farming on the
example of “Koit” collective farm. In order to achieve the purpose of this paper the author
used qualitative research method. The author interviewed the people who worked in
“Koit” collective farm with the view of writing down their valuable memories in order to
store them in history. In addition, documents (related to “Koit” collective farm) and
statistical data related to the region during that period were reviewed. The Bachelor’s
thesis revealed that the creation of “Koit“ collective farm brought along many jobs,
guaranteed a fixed income and offered a place of living for relatively small fee or even
for free for the workers. All of the previously mentioned aspects secured the workers
socially and financially but the population in the country regions was still in decrease.
After decollectivization most of the people working in collective farms lost their jobs and
headed to the cities. The development of the countryside slowed down and these regions
became economically poor. On the basis of the interviews it was clarified that the people
were satisfied with working in collective farms and they miss those times
TD1-P169 - Koita
Koita - SAW's lexicon & other mats collected by Sandra Warwick-Smith (& Nora Vagi) c. 1964 -- Koita Word List (collected by Sandra Smith) spoken by Nora Vagi.. Language as given: Koit
Author Index
Proceedings of the 16th Nordic Conference
of Computational Linguistics NODALIDA-2007.
Editors: Joakim Nivre, Heiki-Jaan Kaalep, Kadri Muischnek and Mare Koit.
University of Tartu, Tartu, 2007.
ISBN 978-9985-4-0513-0 (online)
ISBN 978-9985-4-0514-7 (CD-ROM)
pp. 410-411
PLC Eesti Teed, Virumaa department's surface coating technological chart
Lõputöös andsin ülevaate erinevatest pindamistüüpidest ning nende kasutuskohtadest ning tõin välja Eestis tehtavate pindamistööde mahud. Lisaks andsin ülevaate pindamistööde teostamisel kasutatavatest masinatest ning mehhanismidest, analüüsisin nende häid ja halbu külgi. Peale selle koostasin arvutused levinumate pindamistüüpide teostamiseks näidisobjektil ning koostasin soovitused AS Eesti Teed Virumaa piirkonna juhtkonnale pindamislüli töö optimeerimiseks. Soovitused koostasin tuginedes oma kogemusele pindamistööde teostamisel ning lisaks kogemustele koostasin ka arvutused mehhanismide valikuks ning vajaduseks. Minu hinnangul võib käesolev lõputöö olla abiks nii AS Eesti Teed Virumaa piirkonna juhtkonnale kui ka teistele pindamistöid teostatavatele ettevõtetele oma tööde korraldamise efektiivsemaks muutmisel.The topic of the present graduation thesis is PLC Eesti Teed, Virumaa department surface coating technological chart. In the thesis author reviews different surface coating technologies. Their pros and cons and suggest which tehcnology is suitable for specific environment. Surface coating machines are also reviewed and their pros and cons are describred based on the authors work experience. Author calculates the quantity of machines and materials which are needed to construct various types of surface dressing and gives his suggestions to the executives of PLC Eesti Teed to optimize the surface dressing unit. Author relies on his calculations and personal experience which is over ten years when makeing his suggestions for the PLC Eesti Teed management in optimizing Virumaa departments surface dressing unit. This graduation thesis can useful to PLC Eesti Teed executives or to other companies executives in optimizing their surface dressing units and makeing it more efficient. The cost-effectivness and quality of surface dressing can be increased remarkably by optimizing the surface dressing units. Which is very important because the competition in surface dressing tenders has increased rapidly in the past few years
Rehabilitation of Cut-over Peatland on the Example of AS Nurme Turvas
Eesti soode pindala on vähenenud viimase 60 aasta jooksul ligikaudu 60%, mille on põhjustanud soode kasutamine põllumajandusmaana, metsanduses, infrastruktuuri arendamine, põlevkivi kaevandamine ja turbatööstus. Turba kaevandamine on sellest 8,5%. Enne 1950. aastat kaevandati turvast väikestes kogustes ja pätsidena raba servadest, mis jättis looduslikuks taimestumiseks head tingimused. Peale 1950. aastat võeti turbatootmises kasutusele freestehnoloogia, mille tulemusel rabad kuivendati, eemaldati taimestik ning rajati suured tasase pinnaga ja kraavivõrgustikuga turbaväljad. 2009. aastal läbi viidud uuringu põhjal on Eestis 9371 ha jääksoosid ning praeguseks hetkeks arvatakse olevat juba kahekordne. Jääksoodega kaasnevad mitmed olulised keskkonna probleemid nagu lagugaaside eraldumine, suur tuleohtlikkus, mõju naabruskonna veerežiimile. AS Nurme Turvasel on ette nähtud ammendunud freesväljade taastamine metsastamise näol. Selleks on ettevõtte loonud rekultiveerimisfondi, kuhu raha iga aastaselt eraldatakse. Ettevõtte juhtkond on veendunud, et neile määratud taastamisviis antud tingimustes pole sobiv. Töö koostamise käigus tutvuti Eestis varasemalt kasutatud taastamisviisidega, neid alalüüsides ning märkides üle tingimused, mis peavad olema täidetud, et oleks võimalik tagada parim tulemus nii keskkonnale kui ettevõtjale. Töö käigus peeti nõu spetsialistidega ning varasemalt teemaga kokku puutunud inimestega. Autor leiab, et metsastamine ei sobi analüüsitud alale peamiselt selle tõttu, et kolmandikust suvest puhub rabaväljadel ligi 12-20 m/s tuul. Jääksoodesse soovitatakse peamiselt istutada kaskesid, mändisid ning kuuski, mis on aga kõige tormihellemad puuliigid, seetõttu oleks antud rabaväljadel nende liikide kasvama jäämine raskendatud. Autori hinnangul on üheks parimaks võimalikuks lahenduseks jääksoo taastamisel AS Nurme Turvase territooriumil marjakasvatuse rajamine. Kraavivõrgustikuga aladel on võimalik muuta veerežiimi marjakasvatuse jaoks sobilikuks. Samuti ei sega marjakasvatus kaevandustegevust ümberkaudsetel rabaväljadel. Tegemist oleks taastamisviisiga, mille õnnestumise tõenäosus on kõige suuremThe surface area of Estonian peatland has decreased by nearly 60% over the past 60 years, caused by the use of peatlands in agriculture, forestry, infrastructure development, oil shale extraction, and peat industry. Peat extraction makes up about 8.5% of this. Before 1950, peat was extracted in small quantities, and as cakes around the edges of the peatland, which ensured good conditions for natural vegetation. After 1950, the milling method was introduced in peat production. As a result, peatlands were drained, vegetation was removed, and large and flat peat fields with networks of dikes were established. According to a study from 2009, there is 9,371 ha of cut-over peatland. Presently, this number is believed to be 20,000 ha. Cut-over peatland is accompanied by a number of significant environmental issues such as degradation gases, high flammability, and impact on the hydrological regime of the neighbourhood. Attempts to restore cut-over peatlands have been made across the world as well as Estonia. While there have been attempts to restore milled peatlands for recreational and economic objectives in Estonia, a common understanding and good practice do not yet excist, and restoration of peatland using a prescribed method is required from businesses that have leased land for mining from the state and acquired a mining licence. This is done without ensuring that the method is suitable in the first place. Objectives of the thesis: • To describe the environmental problems related to cut-over peatland. • To investigate which methods of rehabilitation have been used for cut-over peatland in the past, and highlight their pros and cons as well as the conditions for their functioning. • To analyse the intended rehabilitation methods of AS Nurme Turvas and suggest the most suitable method. AS Nurme Turvas is expected restore the milled fields by afforestation. To do this, the company has created a land restoration fund, into which money is allocated each year. The management of the company is convinced that the intended rehabilitation method is not suitable for the present conditions. During the course of preparing the theses, previously used restoration methods were examined and analysed, highlighting the conditions that have to be met in order to ensure the best results for both the environment and the company. Specialists and individuals with prior contact with cut-over peatland were consulted. The author finds that afforestation is not suitable there due to the fact that for one third of the summer, winds of nearly 12l–20 m/s blow on the peatlands. Mainly birches, pines and spruces are suggested for planting on cut-over peatlands. These tree species are also most sensitive to storms and their growth on the peatlands would be difficult due to strong and consistent winds. As one of the best possible solution for restoring cut-over peatland on the territory of AS Nurme Turvas, the author suggests the introduction of berry cultivation. It is easy to convert hydrological regimes on areas with networks of dikes to be suitable for berry cultivation. Additionally, growing berries does not interfere with the mining activities on the surrounding peatlands. In conclusion, it can be said that it would be a method of restoration with the highest probability of success
The Awareness of Producer Responsibility Among the Estonian Population
Pidev elanikkonna kasv toob juurde uute tehnoloogiate nõudluse, kuid sellega kaasnev tagajärg on suur hulk jäätmeid. Iga uue toote valmistamine vähendab meile eluks vajalikke loodusressursse. Autori valitud teema on hetkel aktuaalne ja kindlasti mitte ainult hetkel, vaid ka tulevikus. Tarbijaühiskonnale omaselt oleme harjunud tarbima ning ostuvõimalused on paranenud ja tehnoloogia uueneb pidevalt, mille tagajärjeks on keskkonna koormamine. Töö eesmärgiks oli elektroonilise küsitluse teel saada informatsiooni elanike teadlikkusest seoses tootjavastusega. Töös annatakse ka ülevaade nendest õigusaktidest, mis puudutavad tootjavastutust. Autori poolt koostatud küsimustiku vastuste analüüsist selgub teadlikkus nii toodete, mis kuuluvad tootjavastutuse alla kui ka tootjavastutusorganisatsioonide olemasolu kohta. Küsimustik oli anonüümne ja koosnes 18 küsimusest ning koostatud Google Formisis. Aprill 2018a. oli küsimustik avatud ja sellele vastati 101 elaniku poolt, kellest 68 vastajat oli naissoost ja 32 meessoost. Koostatud küsimustiku põhjal võib järeldada, et alla poolte vastajate on kuulnud tootjavastutusest, kuid 75 vastajat peavad oluliseks, et tarbijad oleks sellest teadlikud. Vastuseid analüüsides selgus, et paljudele Eesti elanikele ei ole selge, mis tähendab tootjavastutus ning mis tooted selle alla kuuluvad. Kõige enam valiti tootjavastutus toodete alla akud ja patareid, pakendid ning probleemtooted. Kahjuks leidus ka neid, kes ei teadnud mida eelnevate toodetega teha. Sorteerimise abistamiseks on loodud mitmed veebileheküljed, millest inimesed on teadlikud, mis olid välja toodud ka antud töös. Üksnes ühe lehekülje, jäätmed.ee olid valinud 53 vastajat, mida tegelikkuses ei eksisteeri, kuid see leht suunab Keskkonnaministeeriumi veebilehele. Eelnevast võib järeldada, et vajadusel suudavad inimesed leida veebist küll vajaliku infot, kuid kindlasti ei saa eeldada, et see oleks motivatsiooniks käitumisharjumuste muutmiseks. Paljudele oli tuttav, mida teha vanade esemetega, ning võimalusi on mitmeid. Enim pakuti viimist jäätmejaama, seda 94 rehvide ja 82 televiisori ning 35 katkise külmiku korral, kuid kolm vastajat tõstaks nii oma külmiku kui ka televiisori konteineri kõrvale ja kaks viskaks konteinerisse oma kasutud rehvid. Antud uuringut analüüsides, leiab autor, et elanike teadlikkust tootjavastutusest tuleks tõsta, sest osati küll nimetada tootjavastutusorganisatsioone, enim pakuti 26 korda Tootjavastutusorganisatsioon OÜ, kuid tegelikult ei olnud vastajad päris kursis, millega tootjavastutusorganisatsioonid tegelevad ja mis on nende eesmärk. Põhjuseks võib tuua teavituskampaaniate vähesust, mille tõttu oluline info ei jõua inimesteni. Suurendades inimeste teadlikust tootjavastutuses, suurendame hoolivust enda ja keskkonna suhtes. Aitame säästa loodust ja hoiame keskkonna puhtana.The topic of this thesis is “The awareness of producer responsibility among the Estonian population”. The expansion of the welfare society, resulting in a growth of the consumer population and the improved access to various electronic devices, has also led to a global increase in e-waste, including in Estonia. What further contributes to an increase in the amount of waste is the rapid development of technology which in turn often causes a shortage of spare parts for older versions of products and creates a need for replacing them with a newer one thereof. The production of new products, however, enlarges the use of natural resources, but which for the sake of the future generations should be consumed in a more sustained and reasonable manner instead. From the environment’s perspective, the awareness of the population on out-of-use products, and on how to keep them in circulation, is relevant to conserve nature. Products which have become a waste need to be channeled to recycling so that the materials they contain could be put into further use. To increase the amount of materials being recycled, organised recycling collection networks also need to be established. Having a cleaner nature and environment hence requires more waste to reach responsible producers, organisations and approved waste handlers. The purpose of this paper was to acquire information about the awareness of the population on producer responsibility via electronic questionnaire. A quantitative analysis method was used to conduct the survey and a structured questionnaire for collecting data. The deadline for submitting responses was April of 2018, by which time 101 valid responses to questionnaire were received. The analysis of the responses received revealed that only few of the people living in Estonia know about producer responsibility and that 75 respondents acknowledge the need to know more about producer responsibility. Consequently, it can be concluded that in order to conserve nature, both producers and consumers need to make a greater effort to learn more about how to make use of older products. That said, respondents were aware of various supportive webpages, whereas jäätmed.ee was chosen on 53 occasions and which currently is inoperable but directs visitors to the homepage of the Ministry of the Environment instead. To improve the situation, more campaigns and advertisements are needed to educate and remind people about the necessity to protect the environment.The author finds that there is a need to increase the awareness of the population on producer responsibility, because, while some of the respondents were able to name producer responsibility organisations, such as Tootjavastutusorganisatsioon OÜ on 26 occasions, most have limited knowledge on the purpose and activities of these type of organisations. Majority of respondents were most likely to know what to do with old tires, refrigerators and TVs, and that on 94, 82 and 35 occasions respectively, while saying they would visit transfer stations to this end. However, three of the respondents said they would leave their refrigerator and TV next to the garbage container, and on two occasions throw used tires into the garbage container. When asked which products belong under producer responsibility then batteries were chosen on 84 and packages on 74 occasions, whereas some also named pets (5) and that they „can’t say“
Generation of flaviviral replicon expressing stable cell lines
Flaviviruses are a group of arboviruses that are considered re-emerging pathogens which can
cause severe illnesses in vulnerable populations. Although a significant issue for the
healthcare system, there are no effective treatments available, and flavivirus
countermeasures rely on preventative actions like the control of vector spread and
vaccination. The majority of flaviviruses are biosafety level 3 (BSL3) agents, which
necessitate special precautions when working with infectious viruses. This complicates the
development of antivirals and vaccines. To address this issue, when investigating the
antiviral mechanism of inhibitors at lower biosafety levels, subgenomic replicons can be
used to study viral replication events without virus entry or assembly. In this work, we
generated stable cell lines based on flavivirus replicon RNAs, including reporter marker
genes and the puromycin N-acetyltransferase (PAC) gene. The resulting puromycin-resistant
stable cell lines persistently expressed non-structural proteins and fluorescent or luminescent
reporter proteins. These stable cell lines can be used for high-throughput screening of
potential replication inhibitors for the development of novel antiviral therapies against
flaviviruses
The formation of the assortment of cat products for the trademark NufNuf
Käesolev lõputöö annab ülevaate kaubamärgile NufNuf Eesti lemmikloomapoodidest leitavast sortimendist, nende hindadest, kassiomanike soovidest ja vajadustest ning Kassikasvatajate Liidu nõuannetest. Töö on abiks nende alabrändi NufNuf Cats sortimendi kujundamisel ja turule toomisel. Lõputöö eesmärgi saavutamiseks on töö esimeses peatükis ülevaade turust, selle segmentimisest, uue toote kujundamisest, sortimendist ning hinnakujundusest. Teises peatükis on töö autor välja toonud uuringute läbiviimiseks vajalikud esmase info kogumise meetodid. Töö teine pool selgitab esmalt välja peamised kasside vajadused kassitarvete järgi. Edasi annab töö autor ülevaate Eestis tegutsevatest loomapoodidest, nende sortimendist ning hindadest. Andmed loomapoodide kohta on kogutud vaatluse käigus. Kõige suurema osa tööst moodustab kassiomanike seas läbiviidud küsitlus, millele vastas 443 kassiomanikku. Küsitlus uuris kassiomanike eelistusi kassitarvete valimisel ja ostmisel. Töö neljandas peatükis on kokkuvõte uuringu tulemustest, nende põhjal tehtud järeldused ja ettepanekud. Uuringu põhjal võib järeldada, et toakasside omanikud ostavad oma lemmikutele mõeldud tarbeid rohkem kui õuekasside omanikud. Kõige enam eelistatakse osta kassitarbeid lemmikloomapoodidest ning 90% vastajatest on hetkel turul pakutava sortimendiga väga rahul või pigem rahul. Kassiomanike arvates kõige suurem kitsaskoht Eesti turul pakutavate kassitarvete puhul on hinna ja kvaliteedi suhe ning toodete disain. Enne uuringu läbiviimist arvas töö autor, et kolm kõige populaarsemat kassitarvet võiksid olla mänguasjad, kraapimispuu ning kassipesa. Uuringust aga selgus, et pesa ei kuulu nende kolme hulka. Olenemata sellest, on kassipesa siiski väga vajalik toode, mis on olemas pea pooltel kassiomanikest ning ka tulevikus plaanivad mitmed kassiomanikud antud toodet soetada. Kõige populaarsem toode, mida omatakse või plaanitakse veel tulevikus osta, on mänguasjad. Eelistatuimad mänguasjad on nööriga. Samuti on populaarsed pehmed ning sulgedega mänguasjad. Kõige suurem osa vastajatest eelistas osta mänguasju, mis jäävad 1-5 euro vahemikku. Teisena oluliseks tooteks peetakse kraapimispuud. Kraapimispuu puhul on kõige olulisemaks teguriks vastupidavus. Kõige suurem osa vastajatest leidis, et kraapimispuu võiks maksta kuni 30 eurot. Kolmandana peetakse vajalikuks kassitarbeks jalutamiseks vajalikke vahendeid. Kaelarihmale eelistatakse trakse, mis on ohutumad. Kuna tänapäeval on kassid on osaks perekonnast on transpordikott paljude vastajate jaoks väga oluline kassitarve. Kassipesa osutus viiendana populaarseks tooteks. Kassipesa puhul peetakse kõige tähtsamaks seda, et pesa oleks võimalik kergesti hooldada. Hind võiks vastajate arvates jääda kuni 30 euro juurde. Võttes arvesse konkureerivaid tooteid, kassiomanike eelistusi ning Kassikasvatajate Liidu soovitusi ning ka NufNufi praeguse sortimendi laiust ja sügavust, siis viis toodet, millega võiks turule tulla on: • mänguasjad (nööriga, pehmed ja sulgedega mänguasjad), • kraapimispuu, • jalutustraksid, • transpordikott, • pesa. Toetudes läbiviidud uuringu tulemustele võib öelda, et töö eesmärk sai täidetud. Antud lõputöö aitab alabrändil NufNuf Cats mõista paremini potentsiaalsete klientide soove ja vajadusi ning annab võimaluse pöörata tähelepanu turul valitsevatele kitsaskohtadele.Current thesis theme is „The formation of the assortment of cat products for the trademark NufNuf” The aim of this work is to provide trademark NufNuf with suitable assortment of the products for the market. The work consists of theoretical part, which explains the concepts of the market, the formation of a new product, the price and its impact, and primary data collection methods. The second, empirical part describes the company's brief introduction, the overview of competing products and their pricing, the results and analysis of the research, requirements of the Cat Breeders Association, as well as conclusions and proposals for the trademark NufNuf, which were made, based on the results. For getting the information about preferences of the cat owners, there was conducted a research, the aim of which was to find out what kind of cat products, where from and at what prices they prefer to buy. The Internet poll was used as the research method. It was possible to participate in the research and to answer the poll questions within two weeks, and 443 cat owners responded. The research showed that in-house cat owners buy their pets special cat food more than those owners, whose cats walk outside. Most of them prefer to buy cat food from pet shops, and 90% of the respondents are satisfied with currently available assortment on the market. The most popular products, which are already owned or planned to buy more in the future, are toys. The most preferred toys are ones with a rope. The other popular ones are soft and feather toys. The majority of respondents prefer to buy toys at the price range of 1-5 euro. The second product that is considered to be important is a scraping tree. In case of the scraping tree, durability is the most important factor. The majority of the respondents think, that scraping tree could cost up to 30 euros. The third product that is considered important is necessary means for going for a walk. Instead of collars, cat owners prefer braces, which are safer. Since cats are now a part of the family, it is considered very important to have a transport bag. The fifth product that is one of the most popular is cat’s socket. In case of the socket, the most important is considered the fact, that the socket should be easily taken care of. The price could be for up to 30 euros. Taking into account the competing products, cat owners’ preferences, and Cat Breeders Association’ recommendations, as well as current assortment of NufNuf, the entering assortment to the market could be as follows: • toys (soft toys, toys with ropes, and with feathers) • scraping tree, • walking braces, • transport bag, • socket. Based on the results of the research, author can say, that the aim of the work was completed. This work can help the trademark NufNuf to design the new range of products for cats and to bring them to the market
