1,354,800 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
No full textThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Music therapy for multisensory and body awareness in children and adults with severe to profound multiple disabilities: The MuSense manual (Adler & Samsonova-Jellison)
No full textThis is a review of the book "Music therapy for multisensory and body awareness in children and adults with severe to profound multiple disabilities: The MuSense manual" authored by Roberta S. Adler and Olga V. Samsonova-Jellison.
Title: Music therapy for multisensory and body awareness in children and adults with severe to profound multiple disabilities: The MuSense manual Authors: Roberta S. Adler & Olga V. Samsonova-Jellison Publication year: 2017 Publisher: Jessica Kingsley Publishers Pages: 208 ISBN: 9781785927362 
Vnímání jednotlivých faktorů kvality služeb v cestovním ruchu ukrajinskými turisty
No full textAbstract Samsonova, K. The factors of service quality in tourism perceived by Ukrainian demand. Bachelor thesis. Brno: Mendel University in Brno, 2018. The theme of this thesis is the quality of tourism services and their significance for Ukrainian people when choosing a tourist destination. The aim of the thesis is to identify the individual factors and to determine which of them are most influential on the evaluation of the tourist destination by the customer. Literary research describes tourism, defines tourism services and their quality. The practical part contains the current state of tourism in Ukraine, questionnaire survey and comparison of the results of own research with expert research. Based on the results of the primary research, recommendations proposed for tourist service providers
Variations on the Author
No full text“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
No full textWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
No full textWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Author, publisher and bookseller : a tripartite synergy in Nigerian book industry
No full textThis work is about the roles of Author, Publisher and Bookseller in Book development in
Nigeria. The paper started by delving into the history of Book Publishing in Nigeria after
which it proceeded by defining who an author, a publisher, and a bookseller is and
expatiated on the indispensable roles of these key actors in Nigerian Book Industry and in
the emerging Information Society. Furthermore, the various constraints to book
development were identified while the paper advised on how the Book Industry can be
further promoted in Nigeria. However, the paper concluded and made recommendations
on how the Book sector can help in enhancing scholarship in the country
The Thursday Murder Club: Launching a megabrand author - a publishing case study
No full textIn 2020, the Christmas book charts in the UK made headlines: Barack Obama’s eagerly awaited autobiography, The Promised Land, was beaten to the top spot by The Thursday Murder Club by Richard Osman, a debut cosy crime novel set in a retirement village. Not only did Osman’s book beat the former US president’s expected bestseller, it also broke records, becoming the fastest-selling debut crime novel of all time. Although Osman has a certain level of fame in the UK from his TV appearances on shows such as Pointless, his celebrity status does not entirely explain the novel’s huge sales. This article tracks the acquisition, publication, and promotion journey of The Thursday Murder Club in order to understand the industry and cultural context of its success and to interrogate the role of celebrity in the creation of author brands. The findings suggest that the unexpected scale of the success of the book owed to a number of factors, including in-depth editing by the novel’s agent, editor, and author to tighten up the plot, an extensive and strategic promotional campaign, the pandemic (which drove interest in the book’s genre and themes), and the quality of the writing. We find that the book’s success was accentuated by Osman’s celebrity status rather than being entirely reliant on it. This research adds to the growing scholarship on celebrity authorship by means of an in-depth case study and provides insight into the processes behind publishing a ‘celebrity’ book and launching a megabrand author
Evaluation of mobile prepaid card's "Zelta Zivtiņa" advertising campaign's "Brīnumi notiek" effectiveness (2011)
No full textSamsonova, L. (2012) Priekšapmaksas kartes „Zelta Zivtiņa” reklāmas kampaņas „Brīnumi notiek” efektivitātes izvērtējums (2011). Bakalaura darbs.
Darbs sastāv no ievada, 3 daļām, autores secinājumiem un priekšlikumiem.
Autore ir Bakalaura studiju programmas, komunikācijas studiju nodaļas 3. kursa studente.
Darba mērķis ir noskaidrot un izvērtēt reklāmas kampaņas „Brīnumi notiek” efektivitāti un izvērtēt tās atgriezenisko saiti, izpētīt, vai papildus aktivitātes reklāmas kampaņas ietvaros, ietekmējušas kampaņas efektivitāti.
Pirmajā daļā ir apkopota izvēlētās pētāmās problēmas teorētiskā bāze un izklāsts. Šajā daļā ir skaidroti jēdzieni reklāma, reklāmas kampaņa, reklāmas kampaņas efektivitāte, pārliecināšana un pircēja ietekmēšana.
Otrajā daļā ir izklāstīta bakalaura darba izstrādē izmantotā metodoloģija. Ir sniegts izvēlēto pētniecības metožu apraksts un pamatojums to izmantošanai bakalaura darba mērķiem un uzdevumiem.
Trešajā darba daļā ir apkopoti un analizēti pētījumā iegūtie rezultāti, uz kuriem balstoties, tiek izvērtēta reklāmas kampaņas efektivitāte.
Pētījuma rezultāti uzrāda, ka reklāmas kampaņa „Brīnumi notiek” vērtējama vien kā daļēji efektīva, jo neraugoties un papildus izmantotajiem reklāmas aktivitāšu elementiem, drīz vien tikusi aizmirsta, dzirdot kampaņas nosaukumu ir grūtības atcerēties, kas tās ietvaros tika piedāvāts, kā arī papildus, netradicionālās reklāmas aktivitātes sniedz rezultātu īslaicīgā periodā un iedarbojas momentāni.
Atslēgas vārdi: Zelta Zivtiņa, reklāmas kampaņa, efektivitāte, pārliecināšanaSamsonova L. (2012) Evaluation of mobile prepaid card's ''Zelta Zivtiņa'' advertising campaign's "Brīnumi notiek" effectiveness (2011) Bachelor thesis.
The work consists of an introduction, 3 parts and author’s conclusions and prepositions.
The author of this work is a 3rdyear student of Bachelor’s study program, curriculum of communication.
The aim of this work is to clarify and evaluate the effectiveness of advertising campaign ‘’Brīnumi notiek’’, assess the feedback and research whether the additional activities that have been done within the advertising campaign have affected the effectiveness of the campaign.
First part includes the theoretical basis and recital of the chosen research proposition. In this part expressions advertising, advertising campaign, the effectiveness of advertising campaign, persuasion and the influence of the customer are explained.
The second part of the work outlines the methodology used in the development of the bachelor work. There is given the description of the chosen research methods and the substantiation for its utilization.
The third part summarizes and analyzes the results collected in the research, and the effectiveness of the advertising campaign is being evaluated based on it.
The results indicate that the advertising campaign ‘’Brīnumi notiek’’ is only partly effective because in spite of the advertising activities they have done, it was soon forgotten. It is hard to recall the name of the campaign, the purpose of it and the additional, bizarre advertising activities that had been done works only for a short moment.
Key words: Zelta Zivtiņa, advertising campaign, effectiveness, persuasio
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