6 research outputs found
Role of Customer Satisfaction as a Mediator between Sensory Marketing and Customer Loyalty: A Case of Pakistani Restaurant Industry
No full textSensory marketing can help customers to stay longer by enjoying environment of restaurants. To find out this, the present study was conducted in restaurant industry of Pakistan. Data was collected by distributing structured questionnaire among customers of restaurants in six major cities of Pakistan. For the present study, a total of 362 respondents were selected based on their income. The sample was chosen for the present study, and a stratified sampling technique was used. Structural equation modeling was used for data analysis. The results of the present study demonstrated that customer satisfaction partially and significantly mediates relationship between sensory marketing and customer loyalty. These results supported Engel, Kollet, Blackwell (EKB) Model. Through replication of the present model in different contexts and industries in Asia and developing countries, new perspectives can be found along with finding similarities of results
Innovations for potential entrepreneurs in service quality and customer loyalty in the hospitality industry
No full textPurpose - This study aims to investigate the role of moderated mediation between innovation in service quality and customer loyalty in the hospitality industry for potential entrepreneurs in the hospitality industry.Design/methodology/approach - The authors have collected data from customers of the hospitality industry of significant cities of Pakistan using 362 structured questionnaires. Structural equation modelling was used to find out moderated mediation between innovation in service quality and customer loyalty in the hospitality industry for potential entrepreneurs in the hospitality industry.Findings - The results showed that the role of customer satisfaction as a mediator and the role of perceived price fairness as a moderator between service quality and customer loyalty is statistically significant Customers are influenced by price, and it leads to their satisfaction in the hospitality industry.Research limitations/implications - The results of this study can be used by managers of the restaurant industry to enhance customer loyalty by focusing on customer satisfaction and perceived price.Originality/value - The evidence documented in this paper is first known to measure the role of a mediator and moderator between service quality and customer loyalty for potential entrepreneurs. This paper will add to the literature of service quality in the hospitality industry concerning the role of customer satisfaction and perceived price fairness for future and potential entrepreneurs
Knowledge Creation and Firm Performance: Is Innovation the Missing Link?
No full textThis research analyzes the interrelationship among knowledge creation, innovation and firm performance using 350 surveys distributed to middle managers of three Pakistani telecommunication companies. The statistical results confirm the direct association between both knowledge creation and firm performance, and innovation and firm performance. Furthermore, results highlight a potential mechanism for the impact of knowledge creation on firm performance: the partial mediating role of innovation. Results not only present insights to address the question of what drives firm performance, but also contribute to integrate the literature on knowledge management and innovation management. The study advises practitioners to focus on learning-conducive cultures, flexible structures and learning-supportive leadership as strategies to effectively leverage organizational innovation and knowledge creation capacity
Knowledge creation and firm performance: Is innovation the missing link?
No full textThis research analyzes the interrelationship among knowledge creation, innovation and firm performance using 350 surveys distributed to middle managers of three Pakistani telecommunication companies. The statistical results confirm the direct association between both knowledge creation and firm performance, and innovation and firm performance. Furthermore, results highlight a potential mechanism for the impact of knowledge creation on firm performance: the partial mediating role of innovation. Results not only present insights to address the question of what drives firm performance, but also contribute to integrate the literature on knowledge management and innovation management. The study advises practitioners to focus on learning-conducive cultures, flexible structures and learning-supportive leadership as strategies to effectively leverage organizational innovation and knowledge creation capacity
The integrative determinants of innovation performance: The role of learning organization and knowledge creation
No full textThis study looks into the mediating effects of knowledge creation in the relationship between learning organization (LO) practices and innovation performance. It was performed with a sample of employees from Pakistani telecommunication companies. Findings from structural equation modeling suggest strong correlations between LO practices and knowledge creation, with both of them being critical drivers of innovation performance of firms. The findings further emphasize that knowledge creation plays a partial mediating role in linking the LO practices to innovation performance. The study suggests that providing training to management for both, effective implementation of LO practices and increasing intra and inter-departmental interaction for knowledge creation, could be useful strategic options to improve and boost innovation performance
The Integrative Determinants of Innovation Performance: The Role of Learning Organization and Knowledge Creation
No full textThis study looks into the mediating effects of knowledge creation in the relationship between learning organization (LO) practices and innovation performance. It was performed with a sample of employees from Pakistani telecommunication companies. Findings from structural equation modeling suggest strong correlations between LO practices and knowledge creation, with both of them being critical drivers of innovation performance of firms. The findings further emphasize that knowledge creation plays a partial mediating role in linking the LO practices to innovation performance. The study suggests that providing training to management for both, effective implementation of LO practices and increasing intra and inter-departmental interaction for knowledge creation, could be useful strategic options to improve and boost innovation performance
