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    Estudio de factibilidad para la creación de una empresa de producción y comercialización de rellena gourmet artesanal en la ciudad de Popayán

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    1. DEDICATORIA .................................................................................................................... 4 2. AGRADECIMIENTOS ........................................................................................................ 5 1. RESUMEN ........................................................................................................................... 13 2. ABSTRACT ......................................................................................................................... 15 3. INTRODUCCIÓN............................................................................................................... 17 4. DEFINICIÓN DEL PROBLEMA. .................................................................................... 19 Planteamiento del Problema ..................................................................................................... 19 5. OBJETIVOS ........................................................................................................................ 22 5.1 Objetivo General................................................................................................................. 22 5.2 Objetivos Específicos.......................................................................................................... 22 6. JUSTIFICACIÓN................................................................................................................ 23 7. ANTECEDENTES .............................................................................................................. 25 8. MARCO CONCEPTUAL................................................................................................... 33 9. METODOLOGÍA................................................................................................................ 48 9.2 Población objeto de estudio ................................................................................................ 49 9.3 Tipo de muestreo................................................................................................................. 50 9.4 Fórmula finita...................................................................................................................... 50 9.5 Instrumentos de recolección de datos ................................................................................. 51 9.7 Análisis de la encuesta ........................................................................................................ 51 10. DESARROLLO DEL EMPRENDIMIENTO............................................................... 69 10.1 Diagnóstico ....................................................................................................................... 69 11. ANÁLISIS......................................................................................................................... 78 12. ESTUDIO DEL MERCADO .......................................................................................... 80 12.4 Precio ................................................................................................................................ 85 12.5 Comercialización o canales de distribución...................................................................... 85 12.7 Estrategias promocionales: ............................................................................................... 87 13. ESTUDIO TÉCNICO...................................................................................................... 90 13.1. Localización..................................................................................................................... 90 13.2 Macro localización............................................................................................................ 91 El departamento del Cauca. ubicado en el suroeste de Colombia. es una región que destaca por su notable diversidad geográfica y cultural. Con una superficie de alrededor de 29.308 km2. el Cauca presenta una topografía variada que incluye desde montañas hasta valles fértiles y tierras agrícolas ricas. Este departamento es hogar de una población diversa. compuesta por una amplia gama de grupos étnicos. incluyendo comunidades indígenas y afrodescendientes. que enriquecen su patrimonio cultural............................................................................................. 91 13.3 Micro localización ............................................................................................................ 92 13.4 Localización la empresa.................................................................................................... 93 13.5 Ingeniería del proyecto. .................................................................................................... 94 Maquinaria requerida:............................................................................................................... 94 13.6 Equipos operativos............................................................................................................ 94 13.9 Tecnología....................................................................................................................... 104 13.10 Materia prima e insumos............................................................................................... 105 13.11 Edificios. estructuras y obras de ingeniería civil (o instalaciones requeridas) ............. 105 14. ESTRUCTURA ORGANIZACIONAL....................................................................... 108 14.1 Descripción del negocio.................................................................................................. 108 14.2 Valores corporativos....................................................................................................... 109 14.3 Filosofía de trabajo ......................................................................................................... 109 14.4 Organigrama ................................................................................................................... 110 14.5 Estructura organizacional ......................................................................................... 110 14.6 Formato perfil del cargo................................................................................................ 111 Formato perfil del cargo gerente.....................................................................................................111 Formato perfil del cargo ...................................................................................................................113 Formato perfil del cargo ...................................................................................................................113 Formato perfil del cargo ...................................................................................................................114 14.7 Gastos administrativos.................................................................................................. 115 14.8 Constitución Empresa y Aspectos Legales..................................................................... 117 15. ESTUDIO FINANCIERO............................................................................................. 121 15.1 Inversiones en el proyecto ................................................................................................ 121 La inversión fija en muebles y enseres de Rellena Gourmet Artesanal es un aspecto fundamental para el éxito del negocio. El total de la inversión fija asciende a $18.296.000. distribuidos en maquinaria y equipos. equipos de oficina. equipos de cómputo y otros. Una inversión bien planificada y estratégica en estos activos puede mejorar la experiencia del cliente. optimizar la operación del negocio y aumentar su valor patrimonial. ........................................................ 122 15.2 Capital de trabajo ............................................................................................................ 122 15.3 . Costos de operación y financiación ........................................................................ 123 15.4 . Costos de financiación........................................................................................... 125 Ilustración. 66............................................................................................................................ 125 Tabla amortización del crédito................................................................................................ 125 15.5 Financiación del proyecto ............................................................................................... 126 15.5 . Recursos financieros............................................................................................... 127 Ilustración 68............................................................................................................................. 127 Tabla financiación del proyecto............................................................................................... 127 Ilustración 69............................................................................................................................. 128 Tabla de amortización.............................................................................................................. 128 Tabla de flujo de efectivo ......................................................................................................... 140 16. ANÁLISIS DE IMPACTO ECONÓMICO – SOCIAL Y AMBIENTAL (PLAN DE MITIGACIÓN)......................................................................................................................... 149 17. CONCLUSIONES .............................................................................................................. 153 18. RECOMENDACIONES .................................................................................................... 156 19. REFERENCIAS BIBLIOGRÁFICAS.............................................................................. 158 20. ANEXO................................................................................................172Esta investigación destaca el potencial para crear una empresa que elabore y venda rellenas gourmets artesanales en el municipio de Popayán. Surge como respuesta a una demanda de opciones culinarias saludables y nutritivas, en un contexto donde las alternativas existentes no satisfacen a cabalidad los deseos de los clientes. La iniciativa se inspira en la gastronomía local y ofrece un producto de la mejor calidad, elaborado con ingredientes frescos. Se examina de cerca los hogares y sus prácticas alimenticias en esta área, especialmente entre aquellos con descendencia, indicando perspectivas importantes para un producto que combine tradición, calidad y responsabilidad. De esta forma, esta propuesta no sólo busca satisfacer un antojo culinario, sino que también promueve la salud nutricional y el desarrollo local. Del mismo modo, se realizó un diagnóstico del emprendimiento con el fin de evaluar su posición en el mercado y determinar las oportunidades y desafíos, este proceso se realizó por medio de herramientas como la matriz EFE, EFI y DOFA que a su vez permitieron formular estrategias. Este estudio se centra en realizar un análisis exploratorio y descriptivo para identificar tendencias y comportamientos del consumo de rellena gourmet, como la frecuencia de compra, aspectos técnicos y precios. La investigación se realizó en la ciudad de Popayán, específicamente con personas de estratos 4,5 y 6, que suman 28.822 habitantes. Además, se aborda la viabilidad técnica, económica y comercial del proyecto con un mercado objetivo que barca personas de 18 a 60 años de edad con capacidad de pago y consumo en la ciudad. Para la selección de la muestra, se utilizó un muestreo aleatorio simple, asegurando que todos los elementos tuvieran la misma probabilidad de ser elegidos

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship

    Appropriate Similarity Measures for Author Cocitation Analysis

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    We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis

    Dispelling the Myths Behind First-author Citation Counts

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    We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more sophisticated methods

    Author Index

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    koamabayili/VECTRON-author-checklist: VECTRON author checklist

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    We have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used

    Author Under Sail The Imagination of Jack London, 1893-1902

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    In Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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