1,720,978 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Parasocial Relationship in relation to the Impact of Social Media Influencers on Consumer Purchase Intention
No full textGlobalization and the expansion of cross-border businesses have greatly impacted consumer behavior. Businesses and marketers now have the opportunity to target wider audiences and gain deeper insights into customer behavior, particularly in relation to cultural variables, thanks to this expansion. However, the rise of social media platforms has altered the ways in which consumers are impacted, necessitating a reevaluation of the factors influencing consumer behavior. In particular, social media use has facilitated direct communication between influencers, bloggers, celebrities, and their followers, which has encouraged the growth of parasocial interactions. These connections demonstrate that there are bonds between regular citizens and public officials that go beyond just physical proximity. Studies have shown that the widespread use of social media and the resulting parasocial connections can influence how customers’ interactions with influencers impact their buying intentions. Positive brand-product or service connections on social media have grown to be a trusted source of information, influencing consumers’ thoughts, decisions, and purchase intentions. However, the concept of xenocentrism (XEN)—which characterizes individuals who like products created in other countries—may act as a mediator in the relationship between parasocial impact and purchase intention. This study aimed to explore the ways in which xenocentrism affects consumers’ purchase intentions and their parasocial relationships with social media influencers. By carefully analyzing the literature, this study aimed to develop a model that makes these connections more understandable. The findings of this study broaden our understanding of the complex interactions between consumer behavior, influencer credibility, and xenocentrism. Internet marketing specialists and marketers alike find these linkages significant
A review of social media marketing on digital savvy brand shoppers
Full text linkSocial Media (SM) has recently become a platform and a tool for both individuals and companies to communicate in a virtual platform. E-retails is another virtual platform where creates cybernetic communication between brands and customers. Companies create effective marketing strategy through both platforms to influence their customer behavior. On the other hand, digital savvy customers who prefer to take the advantage of saving time and have a convenience shopping experience, buying their desired products through e-shopping is another fact that makes digital marketers to implement new strategies to communicate with their customers. Thus, social media has become an effective tool to create an interaction to influence digital savvy shoppers. The purpose of this paper is to examine different aspects of social media as a tool that can develop marketing strategies and how they influence individuals who prefer to buy products through e-retails. This paper aims to provide a comprehensive review of the impact of social media marketing on digital savvy brand shoppers. The scope of this review encompasses various literature reviews that has been done to illustrate a framework design to represent the impacts that social media has on a specific target audience. The research methodology used for this review involves a systematic literature review of relevant academic and industry publications. The contribution of this paper lies in providing insights into the effectiveness of social media marketing strategies for engaging digital savvy brand shoppers and improving brand loyalty. The findings of this paper represent how social media can influence e-shoppers and have impact on their decision-making process. On the other hand, the findings suggest that social media marketing can enhance brand awareness and influence consumer purchase decision through advertising, user-generated content, and social media influencers. The review also identifies key challenges and limitations of social media marketing for digital savvy brand shoppers
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Multidimensional framework for analysing factors influencing Digital Natives' attitude towards luxury brands on social media; a comprehensive examination of digital marketing strategy
No full textThe last decade has seen a tremendous growth by the luxury brand industry as luxury brands have expanded and have been adopted all over the world. Due to its expansion marketing opportunities are presented by the accelerating demand for luxury brands, specifically by the specific demographic group of young consumers who are known as “Digital Native” population (Sandra, et al, 2022).On the other hand, in the recent years the luxury brand industry has also been strongly affected by the rapid evolution of digital technology and the internet.Social media has become a platform in which users and companies can develop a strong communication with each other, while brands can use different strategies to influence their customer’s attitude and purchase behaviour. Drawing upon the research framework, this study aims to examine the multidimensional factors that influence Digital Native’s attitude towards luxury brands on social media. Utilizing a multidimensional framework, the research focuses on factors, such as parasocial relationship, influencer marketing and E-WOM as key factors contributing to a comprehensive examination of digital marketing strategy, especially in relation to brand image, attitude, and purchase intention.Given the intrinsic link between Digital Native’s attitudes towards luxury brands and their experiences in the digital realm, this study holds significance for luxury brands seeking to capitalize on the digital native demographic. The research highlights the impact of influencers in shaping attitudes and underscores the importance of effective digital marketing strategies, including online presence, content creation and influencer collaborations.The study employs a mixed-method approach, combining quantitative and qualitative methods. The sample consists of social media-heavy users, predominantly university students which is involves in Digital Native’s category in this study. Data analysis incorporates statistical techniques to unveil the significant role of social media influencers in creating parasocial relationships, establishing credibility as opinion leaders, and influencing E-WOM, ultimately impacting Digital Natives’ attitudes and purchase intentions. Through an in-depth literature review and mixed method methodology, the research identifies and explores multidimensional factors influencing attitudes toward luxury brands on social media.The findings reveal the substantial influence of social media influencers in shaping parasocial relationships, serving as credible opinion leaders, and driving E-WOM which all these three factors will incorporate digital native’s attitude and a lead to purchase intention of luxury brand through the effect of social media, and social media influencers.This research study contributes to the consumer behaviour literature by offering a comprehensive framework to elucidate the psychological factors influencing Digital Natives’ attitudes. The implications of these findings extend to luxury brands seeking to develop more effective and targeted digital marketing strategies, with a focus on social media marketing and influencer marketing.Ultimately, this study provides valuable insights that can guid luxury brands in navigating the complex digital landscape and engaging with the discerning Digital Natives demographics
Multidimensional framework for analysing factors influencing Digital Natives' attitude towards luxury brands on social media; a comprehensive examination of digital marketing strategy
Full text linkThe last decade has seen a tremendous growth by the luxury brand industry as
luxury brands have expanded and have been adopted all over the world. Due to
its expansion marketing opportunities are presented by the accelerating demand
for luxury brands, specifically by the specific demographic group of young
consumers who are known as “Digital Native” population (Sandra, et al, 2022).
On the other hand, in the recent years the luxury brand industry has also been
strongly affected by the rapid evolution of digital technology and the internet.
Social media has become a platform in which users and companies can develop
a strong communication with each other, while brands can use different strategies
to influence their customer’s attitude and purchase behaviour. Drawing upon the
research framework, this study aims to examine the multidimensional factors that
influence Digital Native’s attitude towards luxury brands on social media. Utilizing
a multidimensional framework, the research focuses on factors, such as
parasocial relationship, influencer marketing and E-WOM as key factors
contributing to a comprehensive examination of digital marketing strategy,
especially in relation to brand image, attitude, and purchase intention.
Given the intrinsic link between Digital Native’s attitudes towards luxury brands
and their experiences in the digital realm, this study holds significance for luxury
brands seeking to capitalize on the digital native demographic. The research
highlights the impact of influencers in shaping attitudes and underscores the
importance of effective digital marketing strategies, including online presence,
content creation and influencer collaborations.
The study employs a mixed-method approach, combining quantitative and
qualitative methods. The sample consists of social media-heavy users,
predominantly university students which is involves in Digital Native’s category in
this study. Data analysis incorporates statistical techniques to unveil the
significant role of social media influencers in creating parasocial relationships,
establishing credibility as opinion leaders, and influencing E-WOM, ultimately
impacting Digital Natives’ attitudes and purchase intentions. Through an in-depth
literature review and mixed method methodology, the research identifies and
explores multidimensional factors influencing attitudes toward luxury brands on
social media.
The findings reveal the substantial influence of social media influencers in shaping
parasocial relationships, serving as credible opinion leaders, and driving E-WOM
which all these three factors will incorporate digital native’s attitude and a lead to
purchase intention of luxury brand through the effect of social media, and social
media influencers.
This research study contributes to the consumer behaviour literature by offering
a comprehensive framework to elucidate the psychological factors influencing
Digital Natives’ attitudes. The implications of these findings extend to luxury
brands seeking to develop more effective and targeted digital marketing
strategies, with a focus on social media marketing and influencer marketing.
Ultimately, this study provides valuable insights that can guid luxury brands in
navigating the complex digital landscape and engaging with the discerning Digital
Natives demographics
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