103 research outputs found
Multimodal persuasion in right-wing populist TikTok discourse : Crafting a sense of ‘us’
No full textThis chapter explores persuasion on TikTok through the construction of a common social identity by one of the most followed Finnish right-wing populist politicians on the platform, Sebastian Tynkkynen. By analysing 277 of his TikTok videos published before the 2023 Finnish parliamentary elections, this chapter studies how Tynkkynen uses multimodal and discursive strategies to construct populist leadership and a shared social identity on the platform. A multimodal critical discursive psychological (MCDP) analysis demonstrates how identity leadership is built by engaging in the antagonistic construction of ‘us’ and ‘them’ and by fostering a shared social identity within the in-group (through celebration and victimisation) while simultaneously blaming the out-group (through mockery and irony). TikTok was found to serve as a favourable platform for populist actors to reach diverse audiences, engage with followers, and create and mobilise a common social identity through multimodal means. This study underscores the intricate interplay between multimodal communication, identity construction, and populist leadership in contemporary political discourse, where music and interaction with followers play a crucial role.Peer reviewe
A three-step approach to the critical discursive psychological analysis of prejudice in populist gender and sexuality discourse
No full textThis methodological chapter presents a pragmatic three-step procedure based on critical discursive psychology (CDP) that allows for analysing the content (what is being said), form (how something is being said using discursive strategies and rhetorical devices), and function (why it is said and what the possible social and political consequences of the talk are) in populist gender and sexuality discourse. The methodological steps of this model are showcased with empirical examples from interview data among laypeople. Through the structured analysis of the content, form, and function, this chapter illustrates the nuanced functions of discursive categorisation and particularisation used in lay discourse and argumentation to delegitimise minority rights, appear tolerant, and avoid accusations of prejudice. It is suggested that a CDP approach addresses some of the methodological challenges of mainstream approaches: it allows for sensitivity to contextual nuances of discourse and for understanding the polarising and politicising social consequences of laypeople's talk.Peer reviewe
Is populism on the rise? Perceptions of the social system in times of crisis: Disaffection, criticism, and justification in 5 European Countries
No full textInternational audienceChryssochoou, X., Cavallaro, M., Kalampalikis, N., Sakki, I. & Staerklé, C. (2023). Is populism on the rise? Perceptions of the social system in times of crisis: Disaffection, criticism, and justification in 5 European Countries. 19th General Meeting of the EASP, Krakow
Qualitative Approaches to the Social Psychology of Populism
No full textThis edited volume presents a social psychological exploration of populism and provides a unique qualitative understanding of the phenomenon’s appeal, bringing together an international mix of experts to interrogate populist attraction worldwide.
Featuring contributions from Finland, Greece, and Switzerland, the book offers nuanced theoretical, methodological, and empirical approaches for understanding populism, with chapters investigating topics such as populist communication, lay discourse, social representations of the elite and the people, and the mobilisation of young people. Unmasking the persuasive appeal of populism, the book provides examples of qualitative approaches within social, cultural, and political psychology. It draws from established theoretical traditions such as social representations theory and social identity theory, as well as critical discursive approaches, to demonstrate how to study complex relational phenomena such as populism.
With its novel inclusion of innovative qualitative methods for examining the social psychology of populism – providing a useful toolkit for qualitative research across various societal and political topics – this book will appeal to scholars, postgraduate students, and researchers studying social and political psychology, communication, qualitative research methods, and political behaviour more broadly
Is populism on the rise? Perceptions of the social system in times of crisis: Disaffection, criticism, and justification in 5 European Countries
No full textInternational audienceChryssochoou, X., Cavallaro, M., Kalampalikis, N., Sakki, I. & Staerklé, C. (2023). Is populism on the rise? Perceptions of the social system in times of crisis: Disaffection, criticism, and justification in 5 European Countries. 19th General Meeting of the EASP, Krakow
Raising European Citizens: Constructing European Identities in French and English Textbooks
No full textPeer reviewe
Analysing subject positions in multimodal populist communication
No full textIn the current digital era, political communication has become increasingly characterised by multimodality. This entails communication via multiple simultaneous means, including verbal, visual, and sonic ones. In this chapter, we propose a multimodal critical discursive psychological (MCDP) approach to analyse the construction of identities or subject positions in populist political communication. We do so through illustrative examples from our research on campaign videos in the context of Finland, where the right-wing populist Finns Party (FP) has enjoyed huge electoral successes in recent years, largely thanks to its effective communication in the online environment. Drawing on insights from multimodal discourse analysis (MDA) and critical discursive psychology (CDP), we present a methodology and an analytic procedure that enable researchers to study the multimodal layers of positioning in online political communication. We argue that to understand the appeal and success of contemporary populist movements, social scientists need to pay attention to the multimodal construction and mobilisation of identities in their (online) communication.Peer reviewe
Conceptual metaphors of Inari Saami
No full textThis study discusses the conceptual metaphors of Inari Saami, an endangered, indigenous, Finno-Ugrian language spoken in northern Finland. The research focuses on systematical mappings between source and target domains in conventional Inari Saami metaphors and metonymies. The research material consists of the Inarinsaamen idiomisanakirja [Inari Saami idiom dictionary] which has been compiled by the author in collaboration with an Inari Saami co-author; the Inarilappisches Wörterbuch; Inarinsaamelaista kansantietoutta [Inari Saami folk knowledge]; and Aanaarkiela čájttuzeh [Inari Saami sample texts]. The metaphors and metonymies found in these literary sources are divided into categories on the basis of the target domains and according to the classic model of Lakoff ja Johnson (1980). This method reveals the systematical recurrence of source domains inside each category and thus discovers the systematical patterns of metaphoric mapping, the conceptual metaphors . As a result 44 conceptual metaphors and 16 conceptual metonymies are presented through approximately 500 glossed examples. These findings are discussed against the background of what is known about the cognitive and neural processing of metaphors on the one hand, and what is known about Inari Saami culture on the other. This theoretical framework highlights culture as the underlying force behind conceptual metaphors. The recurring metonymies seem to follow a culturally salient indexicality. For example, the Inari Saami conceptual metonymy TIME IS NATURE reflects the seasonal changes in the year s cycle, which was the salient index of time in traditional Inari Saami culture. The recurring metaphors, for their part, follow a culturally salient iconicity. The conceptual metaphor PRIDE IS ANTLERS is based on an iconicity which is experienced and interpreted by the Inari Saami. A proud person is associated with a reindeer who shows off his impressive antlers. The conceptual metaphor/metonymy seems to be a reflection of culture rather than a cognitive means of understanding an abstract domain in terms of a concrete domain, as hypothesized by certain theoreticians.
Repeating this study with other languages may lead to the possibility of typologizing the metaphorical systems of the world s languages and understanding the diversity of metaphor systems in the endangered languages of the world.Työ käsittelee inarinsaamen käsitemetaforia. Inarinsaame on suomalais-ugrilainen, uhanalainen alkuperäiskansan kieli, jota puhutaan pohjoisessa Suomessa. Tutkimuksen kohteena ovat inarinsaamen konventionaalisissa metaforissa ja metonymioissa ilmenevät lähde- ja kohdedomeenien systemaattiset yhdistämiset. Tutkimusmateriaalina ovat Inarinsaamen idiomisanakirja, joka on väittelijän inarinsaamelaisen kollegansa kanssa laatima teos, Inarilappisches Wörterbuch, Inarinsaamelaista kansantietoutta sekä Aanaarkiela čájttuzeh. Näistä lähteistä löytyneet metaforat ja metonymiat on jaettu luokkiin kohdedomeenien perusteella Lakoffin ja Johnsonin (1980, Metaphors we live by) klassisen mallin mukaan. Tällä metodilla on saatu esiin jokaisen luokan sisällä toistuvat lähdedomeenit ja samalla metaforien ja metonymioiden systemaattisuuden perusteella hahmottuvat käsitemetaforat . Tuloksena on 44 käsitemetaforaa ja 16 käsitemetonymiaa, jotka esitellään noin 500:n glossatun esimerkin avulla. Näitä löydöksiä tarkastellaan yhtäältä sitä taustaa vasten, mitä tiedetään ihmisen metaforien ja metonymioiden kognitiivisesta ja hermostollisesta prosessoinnista, ja toisaalta siitä näkökulmasta, mitä tiedetään inarinsaamelaisesta kulttuurista. Tämä teoreettinen kehys korostaa kulttuurin merkitystä käsitemetaforien taustavaikuttajana. Toistuvat metonymiat näyttäisivät heijastavan kulttuurisesti salienttia indeksaalisuutta. Esimerkiksi käsitemetonymia AIKA ON LUONTO, eli abstraktio joka perustuu on lukuisiin konkreettisiin kielenilmauksiin, heijastaa vuoden kiertoa, joka oli salientti ajan indeksi perinteisessä inarinsaamelaisessa kulttuurissa. Sen sijaan käsitemetaforat heijastavat kulttuurisesti salienttia ikonisuutta. Esimerkiksi käsitemetafora YLPEYS ON PORONSARVET perustuu inarinsaamelaisten kokemaan ja tulkitsemaan ikonisuuteen. Ylpeä henkilö rinnastuu poroon, joka ylpeilee komeilla sarvillaan. Käsitemetafora ja -metonymia näyttäisi heijastavan kulttuuria pikemminkin kuin kognitiivista mekanismia, jossa abstrakti domeeni ymmärretään konkreettisen domeenin kautta.
Tämä tutkimus on pioneerityö. Sen toistaminen muiden kielten kohdalla voi johtaa maailman kielten metaforisten systeemien typologisoinnin mahdollisuuksiin.
Avainsanat: Inarinsaame, metafora, metonymia, käsitemetafora, idiom
Arkisen ajattelun lähteillä, oikeudenmukaisuuden hengessä
No full textLiisa Myyry, Salla Ahola, Marja Ahokas & Inari Sakki (toim.): Arkiajattelu, tieto ja oikeudenmukaisuus. Helsingin yliopisto, sosiaalitieteiden laitos, 2014. 361 s
Unveiling populist tactics on TikTok : A multimodal critical discursive psychology approach
No full textThis chapter investigates the use of multimodal communication by Riikka Purra, leader of the Finnish populist radical right-wing Finns Party (FP), on TikTok. It aims to uncover how Purra uses multimodal tactics to deliver her populist messages, especially during the 2023 Finnish parliamentary elections. The study employs a multimodal critical discursive psychology (MCDP) approach to analyse 59 TikTok videos posted by Purra preceding the 2023 elections. This methodology integrates critical discursive psychology with multimodal discourse analysis to scrutinise the content, form, and function of Purra's political communication. The analysis focuses on identifying patterns of multimodal functions in her TikTok posts, emphasising verbal, visual, and sonic components. The research identifies four primary multimodal functions in Purra's TikTok communication: othering, colloquialisation, mocking, and victimisation. These are accomplished through various multimodal resources, including emojis, casual attire, direct camera engagement, and intertextual references. The study shows how these elements simplify complex political messages, foster intimacy with viewers, and strategically obscure derogatory rhetoric. The findings indicate that TikTok's multimodal affordances allow populist politicians to modernise their image and connect with younger audiences. This research contributes to the limited understanding of TikTok as a tool for populist political communication.Peer reviewe
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