95 research outputs found
Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis
No full textPart of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series.Country-of-origin (COO) effects, defined as the influence of foreignness of products/services on consumer choice behavior (Samiee 2011), has been one of the most frequently investigated topics in the field of international marketing. Although a significant amount of scholarly work has been published on the subject over the last five decades, there is little consensus over its nature and conceptualization, internal validity, importance to consumers, and relevance to managers, given the globalization of markets, uncertainties regarding the accuracy of consumers’ knowledge of the true COO, and different regulations among countries regarding the disclosure of COO information (e.g., Harzing and Josiassen 2008; Magnusson et al. 2011; Roth and Diamantopoulos 2009; Samiee 2010, 2011; Samiee and Leonidou 2011; Samiee et al. 2005; Usunier 2006). This body of research has also been criticized as being too fragmented, inconsistent, and non-programmatic to yield a clear picture on the subject (Samiee 1994)
Sharing economy: International marketing strategies - A commentary.
No full textEckhardt et al. (2019) discussed how the sharing economy presents an opportunity to the marketing discipline to ask new questions and develop new frameworks. They emphasized how breakthroughs in this domain would require the intersection of scholars with different sets of skills, different types of data, and versed in different theoretical domains. Drawing from studies across multiple disciples, KLXP provide a rich, state-of-the-art meta-analysis on global drivers of consumers’ participation in the sharing economy. Researchers in both the marketing and international-business field will find great value in their conceptualization of the sharing economy, the theoretical lenses they bring along, and their initial steps towards a unifying theory. Managers, in turn, will find plenty of ideas on which countries to prioritize and which attributes to stress when entering a new country. In this commentary, we advance four observations that may help to further advance the sharing-economy field along the promising trajectory laid out by KLXP
Assessing multifunctional innovation adoption via an integrative model
No full textThis study proposes and tests an integrative model that incorporates the mental resources framework (MOA: motivation, opportunity, and ability) alongside traditional innovation adoption predictors for assessing the adoption of dual-functionality innovations (DFI), a special case of multifunctional innovations (MFI). The multifunctional nature of an increasing number of new products demands the use of mental resources in evaluating new offers, as the comprehension of MFIs is more demanding (i.e., requires more mental resources) than singlefunctionality (SF) products. The proposed model also recognizes the role of MFI categorization as a critical link in the process, because an MFI, and within the context of our study a DFI, helps consumers achieve multiple goals if they realize its dual functionality. Our model demonstrates that mental resources play a significant role in consumers’ adoption decisions and should be included in studies of MFI adoption. Further, our integrative model offers a significant improvement over rival alternatives that use only traditional innovation adoption predictors. Thus, the model offers a new approach for estimating MFI adoption with a superior predictive power and facilitates the development of appropriate marketing strategies for such products.Product Innovation ManagementIndustrial Design Engineerin
Advancing the country image construct -- A commentary essay
No full textThis article provides a review of the study by Roth and Diamantopoulos (2009), "Advancing the country image construct," with a view towards highlighting the gaps in the broader country-of-origin literature. The literature mostly ignores pivotal points that should influence both the direction and the design of country-related research in international marketing. At least six key considerations in country-of-origin research deserve concurrent attention in future studies. They include: (1) the globalization of markets, (2) ecologically appropriate designs, (3) country-of-origin knowledge, saliency, and use, (4) labeling practices and requirements, (5) a focus on appropriate segments, and (6) the role of country of origin in foreign direct investment process. This commentary essay explores these issues with a view towards enhancing the relevance, ecological validity, and the quality of future research efforts.Country-of-origin research Globalization Country image Brand origin
Customer Evaluation of Products in a Global Market
No full textMarketing scholars' interest in the influence of source countries on product evaluations has intensified during the past twenty-five years. As this research tradition has evolved, the literature has gradually gained more depth and sophistication. Nevertheless, research in this area lacks a common conceptual framework. Furthermore, research priorities with regard to the role of this area of inquiry within the broader field of consumer behavior, marketing and general business decisions have not been made clear. This article rationalizes the buying decision processes within the context of source-country influences and offers a conceptual framework for further development. In addition, it links country-level considerations to firm-level decisionmaking, thus providing a foundation for meaningful managerial decisions.© 1994 JIBS. Journal of International Business Studies (1994) 25, 579–604
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