37 research outputs found
Exploring spatial vulnerability: inequality and agency formulations in social space
No full textDue to copyright restrictions, the access to the full text of this article is only available via subscription.The authors derive from critical urban geography and consumer research on vulnerability to investigate the ways in which vulnerability within social space is shaped and negotiated. Multiple power dynamics and ideological tension around the production and consumption of social space are explored through diverse examples within the contexts of spaces of consumption, public space as shared good and digital space. The authors offer a conceptualisation of spatial vulnerability and a framework to understand, critique and transform socio-spatial disadvantages. The spatial perspective offered in this article illuminates the ways in which marketplace vulnerability can be institutionalised and become pervasive through and within spaces of everyday life. Yet, the creative and radical potential of social space in managing spatial disadvantages is also explored along with theoretical, managerial, public policy and practical implications
Marketing graduate student wins national research award
No full textBige Saatcioglu, a doctoral candidate in marketing in the Pamplin College of Business, has won the American Marketing Association's (AMA) marketing and public policy dissertation competition this year
Creating and maintaining digital third places: orchestrating interaction ritual chains at a distance
No full textWith online and offline lives increasingly intertwined, hybrid retail spaces are emerging as new social hubs akin to classical third places. Third places refer to spaces apart from work and home, such as cafes and bars, that provide opportunities for social interaction. While prior research has primarily conceptualized third places as physical establishments, it also acknowledges that online environments, such as multiplayer gaming platforms or chatrooms, can fulfil similar functions. Yet, despite the recognized social-supportive role of retail venues, relatively little is known about how third place atmospheres can effectively be orchestrated in online retail settings. This study addresses this gap through an ethnographic investigation of a digital platform that recreates a physical third place online, enabling consumers to gather for long hours, consuming, conversing, and socializing. We find that, in online retail settings, third place atmospheres can be cultivated through the deliberate orchestration of technology-mediated interaction ritual chains. Through three interconnected processes – ritual framing, boundary regulation, and affective synchronization – that unfold before, during, and after the gatherings, the online setting transforms into a digital third place. Both retailers and consumers play pivotal roles in this transformation. Drawing on these findings, we offer several theoretical contributions and managerial recommendations
Pottery Lecture and Demonstration - Print on Clay
No full textVisiting artist, Jason Bige Burnett, potter and author, offering a Lecture and Demonstration on Printing on Clay.
March 7th
Lecture: 3-4:30PM F1622
Demonstration: 12-2PM, 6-9PMCeramics Studio E1526
Sponsored by Art Forum and a GSU Intellectual Life Gran
Gendered consumer responsibilization: the constitution of menopausal women as responsible feminine consumer subjects
No full textRecent decades have witnessed menopause, an inevitable, natural bodily transition come under the purview of the market. Menopausal women are increasingly expected to be informed entrepreneurs of their bodies, bringing this transition within the domain of self-regulation and responsibility. Using data emanating from institutionalized market actors (ie, pharmaceutical and insurance companies, healthcare professionals) and the accounts of consumers, we investigate the construction of responsibility in the contested field of menopause. We show that the formation of the responsible feminine consumer subject is an adjustive process generated through contestations between different articulations of subjectivity. Specifically, we identify three subject formative subprocesses and show how gender is implicated in each. Instead of following a singular path, these subprocesses culminate in two distinct, yet coexisting routes to responsibilization, either by appealing to the qualities of traditional feminine subjectivity or by aligning with postfeminist subjectivity. We extend existing theorizations by revealing how gender shapes the processes of responsible subject formation and broadening the investigation of consumer responsibilization to a personal and embodied level
The Social Construction of Poverty and the Meaning of Deprivation: An Ethnographic Exploration of Mobile Home Park Residents
No full textPoverty is an important socio-economic problem with serious negative consequences for consumers worldwide. Currently, there are approximately 57 million Americans considered as the "marginal poor" and 37 million Americans categorized as the "extreme poor" (Newman and Chen 2007). The nuances between these two different forms of impoverishment as well as other forms of poverty (e.g., the urban poor, the rural poor, the immigrant poor) highlight the multi-dimensional and dynamic nature of poverty with economic, social, cultural, motivational, and even political aspects (Chakravarti 2006). Despite the importance of this research domain, little research in marketing has examined multiple faces of poverty and the ways impoverished consumers socially construct the meaning of deprivation. This research offers the first in-depth ethnographic investigation exploring different social constructions of poverty and multiple social identities adopted by the poor within the same geographically bounded setting. While much of the current conceptualization of poverty in the consumer research literature explore poverty from a structural perspective and assume that the poor share a collective social identity, I suggest an alternate conceptualization of poverty that includes the poor consumer's coping strategies and resources, perceptions of various forms of deprivation, and agency construction through five distinct social identities.
The Association for Consumer Research through the Sheth Foundation (http://www.acrweb.org) and the American Marketing Association (http://www.marketingpower.com) provided financial support for this research in the form of dissertation grants.Ph. D
The Voices of Trailer Park Residents: Towards a Multidimensional Understanding of Stigma
No full text
Surviving or Fighting Back ? Exploring how the Marginal Poor Manage Resources:(competitive session).
No full textTransforming poverty-related policy with intersectionality
No full textDespite progress toward poverty alleviation, policy making still lags in thinking about how individuals experience poverty as overlapping sources of disadvantage. Using the lens of intersectionality, this article identifies the gaps that arise from a conventional focus on isolated facets of poverty. Insights generated from an analysis of extant scholarship are used to develop a road map to help policy makers develop programs that address the complex experience of poverty and promote transformative solutions
