1,720,983 research outputs found
Rubbish emergency impact on inbound tourism demand and on museum visitors to the province of Naples
No full textThe greening of brand: spin doctoring operation or real environmental responsibility undertaking of companies
No full text
“Place reputation management and leverage points. Rethinking cultural marketing for weak areas"
No full text“Developing destination competitiveness and cultural tourism products: a value system model approach”
No full text“Identifying key relations for destination competitiveness and for creating cultural tourism products: a value system approach to tourist destinations”
Full text linkPurpose of the Paper – A natural link exists between organizations and institutions involved in developing destination competitiveness and creating cultural tourism products, yet little research has examined their relation. This conceptual paper is designed to address this gap and to link local tourism promotion agencies, tourism organizations, and cultural heritage institutions.
Approach – A value system model is used, in order to understand the relations between the organizations analysed.
Findings – The use of the value system model in the tourism sector enables the identifying of a system of value creation and competitiveness development, customized on the basis of key stakeholders involved.
Practical Implications –The use of the value system model enables the designing of a comprehensive framework which allows the planning of the creation of competitive destinations and tourism products.
Originality/value – The study represents a first attempt to analyse relations between local tourism promotion agencies, tourism organizations, and cultural heritage institutions according to the value system model.
Type of paper – Conceptual paper
Processo di management della comunicazione: un modello per le organizzazioni sostenibili
No full textPlace Storytelling as Strategic Communication to Enhance the Competitiveness of Local Tourism Service Systems. An Analysis of Some Case Studies
No full textLocation image “halo effect” on museum image: an exploratory survey on British Museum visitors
Full text linkLocation image “halo effect” on museum image: an exploratory survey of British Museum visitors
No full textObjectives. This paper explores museum image formation process, with particular mention to the case of the British Museum in London. Put specifically, the research aims to analyze whether between the different variables, traditionally identified by literature on this issue (motivations, expectations, satisfaction, sources of information etc.), it is possible to identify a "halo effect" of London’s image which influences visitors’ museum image formation
Methodology. Considering the exploratory nature of the study, a non-probabilistic sampling procedure was chosen. Data were collected through structured questionnaire, and interviewees were selected through not probability sampling procedure. Data analysis involved multivariate regression, performed through SPSS software
Findings. Data collected provide a preliminary response to the main research question posed by this paper: the existence of a halo effect of London image may play a role in developing visitors’ image of the museum
Research limits. Due to the sample size of visitors, the research has a mainly exploratory value, and intends to represent a pilot study on this issue
Practical implications. The existence of a halo effect on the image of London's British Museum is a factor to be considered for the identification of museum marketing strategies, developed specifically for visitors who appear sensitive to this effect
Originality of the study. Compared to the literature so far produced on museum marketing, this paper differs in focusing on the relationship between museum image and their locatio
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