1,720,988 research outputs found
TERRITORI EMPIRICI. COMUNICARE L'IDENTITÀ DEI LUOGHI: UN PROGETTO DI DESIGN DELLA COMUNICAZIONE
Full text linkTerritori empirici è il progetto di un format crossmediale per sistemi di guida al territorio, inserito nel contesto della ricerca del Design della Comunicazione per l'identità territoriale.
Orientato a un turismo di tipo esperienziale, indaga soluzioni comunicative atte a rappresentare l'identità profonda dei luoghi e a incentivarne la pratica, per restituire valore conoscitivo all'esperienza in loco. Modello comunicativo applicabile a tutte le realtà territoriali non turistiche, sfrutta elementi percettivi e di linguaggio per far emergere il 'senso' del territorio
Communication Design for Urban Environment. Formats for an accessible communication of places
No full textWe can observe two important changes that involve many territorial realities. On the one hand their identity is constantly changing, causing a progressive loss of the sense of belonging. On the other, tourism industry registers an increased interest in experiences which involve at the same time natural, cultural and social aspects of the place. In this context, the communication design for urban environment needs to find new paradigms in order to deal with the ongoing changes.
The direction suggested in this paper regards the topic of the ‘communicative access’, intended as a tool to make the urban space comprehensible. In this sense, communication design becomes a meeting point between a functional communication (for the orientation) and the design of in-depth contents at different levels - from the cartographic representation to the ‘perceived space’. Therefore, the suggested design approach is focused on the development of formats and tools for the re-semanticization of places by means of unconventional points of view. The design effort regards content and languages, searching for new interlinks between storytelling and physical spaces
Communication design for accessing cultural landscape - Design de Comunicação para o acesso à paisagem cultural
Full text linkNowadays the relationship between people, culture and territories is changing. On the one hand, great emphasis is placed on the value of cultural heritage and local identity as means for social cohesion and economic growth. On the other hand, experience-based tourism is growing and, consequently, it increases the need of an experience-based communication strategy. This paper explores the contribution of communication design to tourism promotion and the enhancement of cultural identity. It will deal with the topic of communicative access, which is meant as the result of a visual translation of several tourist information. Therefore, it focuses on the design process of digital communication formats aimed at providing “experiential” representations of the territory and its identity.
To explain the process, a research project carried out by the authors will be presented as a case study
COMMUNICATION DESIGN FOR URBAN SPACE: EDUCATIONAL MODELS AND EXAMPLES OF DIDACTICAL APPLICATIONS, in INTED2013 Proceedings
No full textThe modern urban environment interlinks social and morphological transformations that determine powerful mutations in the landscape. In a time of “dematerialization”, to enhance the value of the place identity is a Communication Design aim: the current necessity is to find some new suitable languages and tool able to describe the contemporary city in its complexity. It is argued the strategic necessity of Communication Design projects able to give back meaning to places through the creation innovative interfacing between the visitors and the places. The model of formats, before designed for traditional media, are changing their structure and are implemented to give answer to the new models of digital communication. New media and digital devices, as smart phones and tablets, allow new access to information fruition; in fact the contents are becoming even more dynamic, interactive and participative. Since many years the Communication Design, Multimedia Format Research Unit of Indaco Department (Politecnico di Milano) is developing researches and projects in order to implement formats and systems to communicate urban spaces.
Among several European and international design projects we might mention those most oriented to represent the sense of places and guide to experiential exploration (e.g. digital touristic guide, sound tours, emotional maps, Augmented Reality applications, etc.). These projects use experimental,
traditional and artistic forms in order to communicate the city transformations. We can map and analyze the selected project through functional features, properties and communicative aims. Our research has led to the identification of a strong tendency to media convergence. The method used to map communication design projects for urban space and their features were applied in the didactical laboratory and Master thesis.
An interesting example of master degree project for place exploration was applied on Lomellina, a non-tourist area of the Lombardia region in Italy. The project used interesting visual representation of the selected area in order to organize an unconventional tourist guide
REPRESENTING THE IDENTITY OF URBAN SPACES. THE APPLICATION OF SEMIOTIC MODELS ON COMMUNICATION DESIGN FORMATS, in INTED2013 Proceeding
No full textIn the research about the Communication Design of urban environment, the current transformation of the cities and its representation are often topics of interest. These topics are mainly focussed both into the Communication Design researches and into studies related to tourism.
The urban space is involved in social and political transformations that are always changing the perceived identity more rapidly.
The projects developed on urban common spaces are not only regarding physical planning but also on the creation of a virtual sharing of contents and information. To do that, languages and technologies are useful tools for the Communication Design.
The city can be defined as an “organism in transformation” and so communication design project has to be flexible and dynamic in order to gather and represent several typologies of contents.
Over the years the Multimedia Format Research Unit of Indaco Department is researching on the developing and implementation of languages, device, interfaces and publishing formats to communicate
the identity of the urban environment.
The semiotic analysis of the touristic guidebook has led to the identification of some functions useful to design exploration tools. Three predominant functions have emerged: directive function (present into
the projects that invite to the places exploration), informative function (into the projects that give information about the site without inviting the user to explore the place) and interactive mediation function (into the projects that allow contents directly in situ). These projects have the highest level of mediation between the user and places).
The analysis of the semiotic functions is useful to design specific level of interaction with digital multimedia content before or during the exploration of the places.
The research interlinks methods, languages and expressive modalities to enhance the identity values of places that have a lack of communication; in fact the main aim is to anticipate and increase the “exploration
experiences”.
We present, as an example, a research project applied on a rural area near the city of Vigevano.
The aim of the research was to design a narrative system able to use details and landscape elements (colours, sounds, visual aspects) in order to anticipate the sense of place and guide the visitor, as mediator tool, on the Lomellina exploration. In this research, the semiotic methodology related to the touristic guidebook and its functions was used to organize the contents and the format details
A Questionnaire for Assessing Immersive Websites
Full text linkWeb-immersion – i.e., a deep sense of cognitive and perceptual absorption engendered by the content and interactive features of a website - plays an important role in our modern, digital world. Yet, this topic has received little attention from design and HCI scholars. The lack of tools to assess and measure immersion in the Web may severely limit our ability to understand the nature of such experience, thereby constraining future research in the area. To address this issue, we designed a questionnaire for assessing immersive websites and conducted a preliminary evaluation on it. In this article, we outline the questionnaire design and report on findings from a preliminary study conducted to analyse its reliability and validity. Moreover, we present results from Factor Analysis performed to investigate the dimensionality of the instrument. Finally, we conclude by discussing the implications of our findings, along with limitations of the study and future work
Experience, Immersion and Perception: Communication Design for Urban and Natural Environments
Full text linkThis paper highlights the role of Communication Design as an agent for the promotion of territory.
Our research arises from the need to communicate the place identity by sharing different typology of documents, which together represent a heritage of memories, both tangible and intangible.
The analysis of cultural tourism industry reveals that travellers are in search of experiences that involve several aspects of a place. In other words, they're interested in discovering landscape - as it is defined by the Council of Europe - its meaning and aesthetic identity. In this scenario the cultural promotion of territory should become more “experiential” and our research tries to propose some guidelines in this direction.
On the one hand, we discuss the role of perception and immersive representation as means to gain experience. On the other, we present the potentialities offered by devices that act as mediator between human and ambient. We will present some case studies to highlight how a combination of different multimedia contents and a high interaction level allows us both to make accessible several kind of information and to catch the user attention through immersive visual experiences. We argue that Communication Design has to develop new communication modalities, not only for tourism purposes but also to support inhabitants in understanding their own cultural identity
DIGITAL PUBLISHING FOR URBAN SPACE AND LOCAL IDENTITIES. DIDACTIC METHOD AND EXPERIMENTAL PROJECTS, in ICERI2013 Proceedings. 6th International Conference of Education, Research and Innovation.
No full textThis paper presents the didactic method applied to design: experimental format of digital publishing for urban spaces. We present didactic projects developed by students of Master Degree course in Communication Design (Politecnico di Milano).
The aim of our course is to provide to the students a method to design communication devices and systems capable of representing the different aspects linked to city identities (physical, social, cultural, emotional aspects).
The first part of paper will presents the evolution of publishing format through the example of the neighborhood newspapers and magazines: starting from the old paper models to the new digital
forms.
This part is useful for introduce our didactic method and, as experimental results, the prototypes designed by the students. In fact the paper shows the different design phases related to the
development of editorial formats for tablet.
The didactic method presents, from the choice of the urban contents up to the visual representation of them, how we can design tools and new languages for digital publishing.
So the tablet becomes the container and media of neighborhood magazines allowing new possibilities of city storytelling and places representation.
The formats were applied in different zone of Milan. In particular we chose, as areas, several Nuclei di identità locale (NIL), local identity units identified by the urban sociology studies.
The students' projects show how the contents related to each area can be presented through new experimental languages applied to digital publishing offering new possibilities of places representation and text consultation
Towards a Standard Framework for Blockchain Interoperability: A Position Paper
No full textDecentralized ledger technology (DLT) is becoming ubiquitous in today’s society. However, organizations need to connect their existing systems and processes to blockchains (centralized, decentralized) securely and reliably, sometimes also implying that they need to connect blockchains (decentralized, decentralized). This challenge is known as blockchain interoperability. We put the case forward that academia and industry must propose evaluation frameworks for blockchain interoperability solutions that address the three interoperability modes. Those are data transfers, asset transfers, and asset exchanges. In this position paper, we illustrate the remaining challenges of interoperability, focusing on the systematic evaluation of interoperability mechanisms based on the state of the art and our own experience. Our evaluation is a systematic online survey of 17 items targeting blockchain specialists. Our quantitative analysis shows that several interesting metrics can show promising directions for systematically evaluating integration solutions
Immersion in Desktop-Based Web Browsing
Full text linkIn this article, we report on findings from an empirical study designed to assess factors determining the experience of immersion in desktop-based web-browsing, which is identified as occurring when a user reports a deep sense of cognitive and perceptual absorption in the content and/or the interaction with a website. A within-subjects study was designed and administered to participants (N = 29) who interacted with three different websites. Results of the self-report measure have been factor analyzed by Principal Component Analysis (PCA). The PCA yielded three factors (media form and content; control and continuity; consistency), which appear to influence the determinants of an immersive experience, namely vividness and interactivity, in different ways. Directions for further research are briefly discussed
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