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A SEMIOTIC STUDY IN ADVERTISEMENTS OF BEAR BRAND STERILIZED MILK “PREVENTING†AND “RECOVERING†VERSION
No full textKeywords: Semiotics, Sign, Connotative Meaning, AdvertisementSemiotics is well known as the study of sign. This study aims to analyze the signs andthe meanings found in the advertisements of Bear Brand Sterilized Milk “preventing†and “recovering†version. There are two problems to be solved, namely: (1) What signs are found in advertisements of Bear brand Sterilized Milk “preventing†and “recovering†version?; (2) What meanings are found from the signs in advertisements of Bear Brand Sterilized Milk preventing†and “recovering†version?This study is a qualitative approach which is conducted though descriptive method.This study applies Peirce’s three modes of signs to investigate the signs employed in the advertisements. Barthes’ connotative meaning concept is applied in this study to analyze the meaning of the advertisements. The research design is document analysis since the data are the seven advertisements of Bear Brand Sterilized Milk “Preventing†and “Recovering†version. There are 17 (seventeen) advertisements of Bear Brand Sterilized Milk and reduced to 7 (seven) samples of the advertisements which contain “Preventing†and “Recoveringâ€.There are 126 signs in total. The symbolic sign is mostly used in all advertisements.Every icon could be an index, and a symbol also could be an index. Each sign found in the advertisement has certain message related to the topic of the advertisements. The texts in the advertisements support the images to strengthen the meanings of the advertisements.Based on the results of the study, two suggestions can be recommended. The nextwriters or researchers might use other versions of Bear Brand Sterilized Milk and they might analyze the data by using other semiotics theories, such as Peirce’s triadic model of sign, Saussure’s dyadic model of sign, theory of codes by Chandler, etc
A Semiotic Study in Advertisements of Bear Brand Sterilized Milk “Preventing” and “Recovering” Version.
Get PDFSemiotika dikenal sebagai ilmu yang mempelajari tentang tanda. Penelitian ini bertujuan untuk menganalisa tanda dan makna pada iklan Susu Steril Bear Brand versi “pencegahan dan pemulihan”. Terdapat dua rumusan masalah di dalam penelitian ini yaitu (1)Ttanda-tanda apa sajakah yang ditemukan di dalam iklan Bear Brand Susu Steril versi “pencegahan” dan “pemulihan”?; (2)Apakah makna dari tanda-tanda yang ditemukan di dalam iklan Bear Brand Susu Steril versi “pencegahan” dan “pemulihan”?. Penelitian ini adalah penelitian kualitatif yang dilakukan melalui metode deskriptif. Penelitian ini menggunakan teori tiga modes yang dikemukakan oleh Peirce untuk menginvestigasi tanda yang ada pada iklan tersebut. Konsep pemaknaan konotatif oleh Barthes juga diaplikasikan dalam penelitian ini untuk menganalisa makna yang terkandung dalam iklan tersebut, Tipe penelitian ini adalah analisa dokumen karena mengggunakan tujuh iklan dari susu steril Bear Brand versi “pencegahan” dan “perlindungan”. Jumlah keseluruhan iklan susu steril Bear Brand sebanyak 17 buah kemudian diambil 7 buah berkaitan dengan versi “pencegahan” dan “perlindungan”. Penulis menemukan 126 tanda secara keseluruhan pada iklan-iklan tersebut. Simbol adalah tanda yang paling banyak digunakan di semua iklan tersebut. Setiap ikon adalah indeks, dan simbol bisa menjadi sebuah indeks pula. Kata-kata pada iklan mendukung tiap gambar untuk menguatkan arti dan maksud dari iklan tersebut. Dari hasil studi ini, penulis mengusulkan dua saran: penulis berikutnya dapat menggunakan versi lain dari iklan susu Bear Brand dan di dalam menganalisa data menggunakan teori semiotika yang lain, seperti teori tradic model oleh Peirce, dyadic model oleh Saussure, teori tentang kode oleh Chandler, dan lain-lain
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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