323,253 research outputs found
Managing brand image of a sports club for the purpose of building fan loyalty
No full textVzpostavljanje in ohranjanje odnosa s svojimi strankami, navijači, vedno bolj postaja rdeča nit strategij trženjskih oddelkov športnih klubov. Močne športne tržne znamke so namreč takšne tudi zaradi svojih navijačev in tega se lastniki oziroma vodilni menedžerji vseh največjih svetovnih športnih klubov vedno bolj zavedajo. Namen magistrskega dela je tako osvetliti koncept podobe tržne znamke in posameznih asociacij ter ugotoviti njihov vpliv na lojalnost do športnega kluba. Magistrsko delo je sestavljeno iz teoretičnega dela, v katerem podajam definicije in osvetljujem povezave med ključnimi koncepti ter empiričnega dela, ki se nanaša na konkretno športno organizacijo, Košarkarski klub Cedevita Olimpija. Za namen opravljanja empiričnega dela sem s pomočjo spletne ankete najprej nabirala podatke med tistimi posamezniki, ki vsaj spremljajo ali navijajo za omenjeni klub. Nato sem opravila še analizo pridobljenih podatkov, kar je potrdilo oziroma zavrglo zastavljene hipoteze. Ugotovila sem, kaj je tisto, kar pri navijačih dotičnega kluba spodbudi večje izražanje lojalnosti.Establishing and maintaining relationships with customers ‒ fans is becoming a common thread of the strategies of the marketing departments of sports clubs. Leading sports brands are namely strong also because of their fans, and the owners or leading managers of all the world\u27s largest sports clubs are becoming increasingly aware of this. The purpose of the master\u27s thesis is to shed light on the concept of brand image and brand associations, and to determine their impact on loyalty to a sports club. The thesis consists of the theoretical part providing definitions of key koncepts and explanations of connections among them, and the empirical part, which refers to a specific sports organization, the Basketball Club Cedevita Olimpija. For the purpose of completing the empirical part, the data was first collected through an online survey among those individuals who at least follow or support the club. Then an analysis of the obtained data was performed, which confirmed or rejected the previously set hypotheses. The results reveal what in fact encourages fans of the club in question to express greater loyalty
Creation and development of Slovenian obstetrict teminology
No full textMagistrsko delo z naslovom Nastanek in razvoj slovenske porodniške terminologije prikazuje pregled nad oblikovanjem slovenskega strokovnega porodniškega izrazja od 2. polovice 18. stoletja naprej. Cilj te naloge je bil ugotoviti, na kakšen način je porodniško izrazje nastajalo in se razvijalo v prvih babiških priročnikih v slovenskem jeziku: Anton Makovic Prashanja inu odgovori zhes Vshegarstvu (1782), Anton Makovic Vshegarske bukve sa babize na desheli (1788), Janez Matošek Babishtvo ali Porodnizharski Vuk sa Babize (1818). Pokazali so se besedotvorni vzorci, ki so za slovenski strokovni in znanstveni jezik najprimernejši in najbolj produktivni. Nekateri germanizmi in izrazi, ki jih je Anton Makovic dobesedno prevajal, se niso obdržali in so bili nadomeščeni z ustreznejšimi, obdržali pa so se tisti, ki natančno in v duhu slovenskega jezika pojasnjujejo dano predmetnost. V razvoju terminologije se je izgubila kakšna rešitev, ki je bila pri Makovicu dobra, termin je bil narejen po vseh zakonitostih slovenskega besedotvorja in pomensko ustrezen, stroka pa ga je nadomestila z novimi, sodobnejšimi izrazi. Veliko strokovno delo na področju porodniške terminologije je opravil tudi Valentin Vodnik kot prevajalec babiškega priročnika Babishtvo ali Porodnizharski Vuk sa Babize (1818). Makovčeva dela so bila prvi zalet in so imela neizogibne pomanjkljivosti, Matoškov babiški priročnik v Vodnikovem prevodu pa je bil za prvo polovico 19. stoletja nadpovprečno delo in v nacionalnem pogledu močna kulturna stvaritev. V sklopu mojega raziskovalnega dela je nastal tudi slovarček Makovčevega porodniškega izrazja iz 2. polovice 18. stoletja, ki nam pokaže življenje strokovnih besed s tega področja na Slovenskem vse do današnjih dni.Master of Science Thesis entitled “Creation and development of Slovenian obstetric terminology” represents review of formation of Slovene obstetric terminology from second half of the 18th century on. The aim of this study was to determine how the obstetric terminology was being built and developed in the first midwife manuals in the Slovenian language: Anton Makovic Prashanja inu odgovori zhes Vshegarstvu (1782slo.), Anton Makovic Vshegarske bukve sa babize na desheli (1788slo.) and Janez Matošek Babishtvo ali Porodnizharski Vuk sa Babize (1818slo.). In them, the patterns of word formation that are for Slovenian professional and scientific language most appropriate and productive, have been shown. Some Germanisms and phrases literally translated by Anton Makovic, have not been kept and were later on replaced by more suitable words. Only those phrases, that accurately and in a spirit of Slovenian language explain the given objectivity, have been retained. During the development of terminology some solutions, that represented good wording in Makovic works, have been lost. Terminology has been created in accordance to all of the rules of Slovene word formation with suitable meanings, but generally they have been replaced by new, modern terms. Great professional work in the field of obstetric terminology has also been performed by Valentin Vodnik, who translated a manual for midwives “Babishtvo ali Porodnizharski Vuk sa Babize” (1818, slo.). Makovic`s works were the first impetus and had the inevitable shortcomings, whilst his midwives guide and Vodnik`s translation were for the first half of the 19th century, above-average work that represented in a national sense a strong cultural creations.
As part of my research work also the glossary of Makovic`s obstetric terminology, from the second half of the 18th century, which shows the “life of terms” in this field in Slovenian geographical environment, has been created
Information-communication technology in the home environment of four-year-old children
No full textDiplomsko delo obravnava tematiko prisotnosti informacijsko-komunikacijske tehnologije (IKT) v domačem okolju štiriletnih predšolskih otrok. V njem so predstavljena poglavitna spoznanja o IKT v povezavi s predšolskih otrokom, s poudarkom na otrokovem dostopu do IKT, na otrokovi uporabi IKT, na vplivu, ki ga IKT ima na razvoj otrokovih kompetenc in na odnosu, ki ga ima otrok do IKT doma. Poleg tega diplomsko delo vsebuje tudi kriterije, po katerih smo ocenjevali otrokov stik z IKT, ter tabelarične in analitične prikaze naših izsledkov. Vključena so mnenja staršev, ki so jih slednji izrazili v anketnem vprašalniku. Končne ugotovitve so podane v obliki sklepnih misli, dodani pa so jim predlogi za nadaljnje proučevanje te tematike in razširitev danega problema.This graduation thesis discusses the presence of information-communication technology (ICT) in the home environment of four-year-old children. It introduces the basic findings about the ICT and the pre-school child, with the emphasis on the child’s access to ICT, the child’s usage of ICT, the influence that ICT has on the development of child’s competences, and on the child’s attitude towards the ICT at home. It comprises the criterion for assessing the child’s contact with ICT, as well as tabular and analytic presentation of our results. Presented are also parent’s opinions about the subject matter, gathered with the help of the questionnaire. The final findings are introduced in the form of concluding thoughts, together with the suggestions for further study of this topic, and the expansion of this given problem
Psychosocial risks of health workers in the Ormož Health Center
No full textV diplomskem delu sem raziskovala doživljanje psihosocialnih tveganj zdravstvenih delavcev v zdravstvenem domu Ormož. Zanimalo me je, katera psihosocialna tveganja na delovnem mestu zaposleni doživljajo in kako pogosto, katere posledice psihosocialnih tveganj na delovnem mestu doživljajo, katere programe pomoči poznajo in kako se soočajo s psihosocialnimi tveganji. Zanimalo me je tudi, ali na doživljanje in soočanje s psihosocialnimi tveganji na delovnem mestu vpliva dolžina skupne delovne dobe, stopnja izobrazbe ali delovno mesto. Raziskava je kvantitativna in deskriptivna. Zajela sem celo populacijo. Ugotovila sem, da zaposleni doživljajo psihosocialna tveganja na delovnem mestu večkrat na teden. Največkrat se srečujejo z velikim časovnim pritiskom. Med posledicami največkrat doživljajo stres, utrujenost, nezaupanje in občutek preobremenjenosti. Ugotovila sem, da povezave v zvezi z dolžino skupne delovne dobe, stopnjo izobrazbe in delovnim mestom ni. Zaposleni v večini ne poznajo programov pomoči, s psihosocialnimi tveganji na delovnem mestu pa si pomagajo s pomočjo hobijev in športa. Pričakujejo, da bodo v prihodnosti doživljali predvsem stres in nestrpne uporabnike.In my thesis, I explored the experience of psychosocial risks among healthcare workers at the Ormož Health Centre. I was interested in identifying which psychosocial risks employees face in the workplace and how frequently they occur, what consequences these risks have, what support programmes they are aware of, and how they cope with psychosocial risks. I also examined whether the experience and management of these risks are influenced by the length of service, level of education, or job position. The research was quantitative and descriptive, encompassing the entire population. I found that employees experience psychosocial risks at the workplace several times a week, most commonly high time pressure. Among the consequences, they most often reported stress, fatigue, distrust, and a sense of being overwhelmed. The study showed no correlation between the experience of psychosocial risks and length of working years, educational level, or job position. Most employees are not familiar with available support programmes. They find coping with psychosocial risks neither particularly difficult nor easy, and they mostly rely on hobbies and sports as coping mechanisms. Looking ahead, they expect to experience primarily stress and encounter impatient or intolerant users
Travel habits of motogp sports fans
No full textDiplomsko delo, katerega naslov je Potovalne navade športnih privržencev MotoGP dirk, se ukvarja s transportnimi povezavami, prisotnimi v okviru tovrstnih dogodkov, in vplivu, ki ga imajo te povezave na sam obisk dirk. V diplomskem delu smo predstavili glavne značilnosti transportnih povezav, ki so v našem primeru prisotne, ter pojasnili vplive, ki jih imajo turistični dogodki na destinacije, kjer potekajo. Upoštevali in pojasnili smo tudi naravo obravnavane skupine ljudi, športnih privržencev, njihovih motivov za potovanja in ostalih dejavnikov, ki poleg transportnih povezav igrajo vlogo v njihovih odločitvah o potovanju na veliki športni dogodek, kot je prvenstvo MotoGP. Za lažje razumevanje smo na kratko predstavili tudi samo prvenstvo kot športni dogodek, na podlagi katerega smo kasneje naredili raziskavo, ki je hkrati tudi temelj naše diplomske naloge. V praktičnem delu smo s pomočjo odgovorov, ki smo jih dobili s pomočjo anketnih vprašalnikov, prišli do ugotovitev, ki smo jih potrebovali za vrednotenje hipotez, ki smo jih na začetku postavili. Končne ugotovitve anket smo ponazorili s pomočjo grafov, izdelanih za vsako zastavljeno vprašanje posebej.The diploma thesis with the title Travel Habits of MotoGP Sports Fans, deals with transport connections, present in observed events and the influence they have on the visit of MotoGP races. We presented the main characteristics of transport connections that are present in our case and explained the influence of tourist events on destinations, where they are taking place. We explained and took into count also the nature of observed people, sports fans, their motives for travels and other factors, which beside transport connections, play an important role in making their decisions about traveling on a big sports event, like the MotoGP championship. For easier understanding, we had also presented the championship itself, as a sports event, on basis of which we later on made a research, which at the same time represents the foundation of our thesis. In the practical part, we, with the help of the answers we got through surveys, came to conclusions we needed in order to evaluate hypotheses we had set at the beginning. We presented our final survey findings with graphs, made for each question separately
Changing images of women: household appliance advertisements in socialism and the construction of femininity in the magazine Naša žena
No full textČas socializma je bil čas, ko so se ženske pri nas zares vpisale v zgodovino in potrošnja je postala ključni del družbe. V svojem diplomskem delu sem raziskovala reprezentacijo žensk v oglasih gospodinjskih pripomočkov revije Naša žena v obdobju socializma. Cilj raziskave je bil ugotoviti, kako so oglasi oblikovali družbene vloge žensk, kako so se podobe žensk spreminjale in kako se je koncept ženskosti konstruiral skozi različna obdobja socializma. S pomočjo semiotične analize sem proučila vizualne, besedilne in simbolne reprezentacije žensk v oglasih od leta 1960 do 1990. Ugotovila sem, da so oglasi večinoma prikazovali ženske kot gospodinje, matere in žene, kar je utrjevalo tradicionalne spolne vloge. Hkrati so oglasi promovirali modernizacijo gospodinjstva in uporabo sodobnih pripomočkov, kar je prispevalo k idealizaciji podobe sodobne gospodinje, ki učinkovito upravlja gospodinjska opravila z uporabo modernih gospodinjskih pripomočkov. Glavne ugotovitve kažejo, da so oglasi igrali ključno vlogo pri konstruiranju ženskosti in oblikovanju potrošniških trendov v socialistični družbi.The socialist era was a time when women truly made their mark in history and consumerism became a key part of society. In my thesis, I researched the representation of women in household appliance advertisements in the magazine Naša žena during the socialist period. The aim of the research was to determine how advertisements shaped societal roles of women, how images of women changed, and how the concept of femininity was constructed through different periods of socialism. Using semiotic analysis, I examined the visual, textual, and symbolic representations of women in advertisements from 1960 to 1990. I found that advertisements primarily depicted women as housewives, mothers, and wives, reinforcing traditional gender roles. At the same time, the advertisements promoted the modernization of households and the use of contemporary appliances, contributing to the idealization of the image of the modern housewife who efficiently manages household tasks with modern household appliances. The main findings indicate that advertisements played a crucial role in constructing femininity and shaping consumer trends in socialist society
Consequential life cycle assessment of kraft lignin recovery with chemical recycling
No full text: The recovery of kraft lignin from black liquor allows an increasing of the pulp production of a kraft mill (marginal tonnage) and at the same time provide a valuable material that can be used as energy or chemical feedstock. However, because lignin precipitation is an energy- and material-consuming process, the environmental consequences from a life cycle perspective are under discourse. The aim of this study is to investigate, through the application of consequential life cycle assessment, the potential environmental benefits of kraft lignin recovery and its subsequent use as an energy or chemical feedstock. A newly developed chemical recovery strategy was assessed. The results revealed how the use of lignin as energy feedstock is not environmentally advantageous compared to producing energy directly from the pulp mill's recovery boiler. However, the best results were observed when lignin was used as a chemical feedstock in four applications to replace bitumen, carbon black, phenol, and bisphenol-A
Translating crash blossoms
No full textEnega izmed najstarejših virov novic predstavljajo tiskani mediji, med njimi predvsem časopisi in revije. Z razmahom interneta se je večina časopisnih hiš odločila, da bo tiskanim izdajam dodala še spletne in svojim bralcem tako omogočila še lažje in hitrejše dostopanje do aktualnih novic. Pri prebiranju časopisa (pa naj bo to tiskana ali spletna izdaja) našo pozornost najprej pritegnejo veliki naslovi časopisnih člankov, ki pa so večkrat površno napisani in zaradi tega tudi dvoumni. Taki naslovi so v novinarstvu prisotni že od samega začetka, vendar se je z razmahom spletnih izdaj časopisov njihovo število drastično povečalo. Šele pred kratkim so ti ponesrečeni časopisni naslovi dobili ime »crash blossoms« in hitro postali predmet jezikoslovnih raziskovanj. Ker živimo v času, ko »primanjkuje informacij«, je večina novinarjev prisiljenih novice iskati v tujih virih in jih povzemati. Nato jih tudi prevajajo in to brez pomoči prevajalca. Prevajanje že dvoumnih naslovov pa lahko predstavlja veliko težavo, če novinar ni usposobljen za tako delo.
Namen mojega diplomskega dela je bil, ugotoviti razlike med metodami prevajanja dvoumnih naslovov časopisnih člankov (»crash blossoms«), ki jih uporabljajo študenti prevajalstva in študenti novinarstva. Te razlike sem osvetlila s pomočjo teorije skoposa, ki predstavlja univerzalen pristop k prevajanju in prevajalcu pomaga doseči ustrezen namen.
Ugotovila sem, da med študenti prevajalstva in študenti novinarstva obstajajo razlike v načinu prevajanja. Študenti prevajalstva so, zaradi svojega šolanja, primere dvoumnih časopisnih naslovov prevajali bolje kot študenti novinarstva, ki za to delo niso dobro usposobljeni. S pomočjo teorije skoposa sem dokazala, da take vrste naslovov lahko prevajamo dobesedno ali pa prosto, vendar nikoli ne smemo zanemariti bralčevega razumevanja. Tisti novinarji, ki povzemajo tuje novice in nimajo dovolj znanja o angleškem jeziku ali prevajanju, bi v takih primerih za nasvet morali prositi šolanega prevajalca, ki bi jim pomagal prepoznati in odpraviti dvoumnost.Print media (especially newspapers and magazines) represent one of the oldest sources of news. Due to increase of internet usage, many newspaper houses decided to publish their newspapers online and enabled their readers to access the current news even easier and faster. When reading a newspaper (a printed or online edition) our attention is attracted by the big newspaper headlines, which are often poorly written and therefore also ambiguous. These types of headlines have been present in journalism since its very beginning, but the augmented growth of internet editions drastically increased their numbers of appearance. It was only recently when these infelicitous newspaper headlines were given a name “crash blossoms”, and became a subject of linguistic research. We live in a time of “information shortage” and many journalists are forced to search for news in foreign sources and recap them. Journalists then also translate this news without translator’s help. Translating ambiguous headlines can represent a huge problem, if the journalist is not qualified for such work.
The purpose of my diploma paper was to find out the differences between the methods of translating ambiguous newspaper headlines (“crash blossoms”) used by the students of Translation Studies and students of Journalism. These differences were also highlighted with skopos theory, which represents a universal approach to translation and helps the translator to achieve the purpose of translation, usually determined by the readership of the target culture.
I found out that students of Translation Studies and students of Journalism use different translation approaches. The students of Translation Studies have, because of their training, translated the examples of ambiguous newspaper headlines much better than the students of Journalism, who are not well-qualified for this kind of work. Skopos theory also allowed me to prove that these kinds of headlines can be translated literary or free, as long as the reader understands them. Those journalists, who recap foreign news and do not have the sufficient knowledge about English or translating, should seek advice from a trained translator, who will help them recognize and eliminate ambiguity
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