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discrete-ordinates 1-d time-dependent kinetic model for neutral particles in the scrape-off layer
No full text
Lo scenario della distribuzione dei prodotti per l’industria delle costruzioni. (capitolo 4)
No full textHow sustainable store brands drive satisfaction, trust and loyalty towards grocery retailers
No full textThe last decade has been characterized by a sharp increase in environmental
problems and the sustainability and sustainable practices
have gained a great relevance. Today individuals are more aware about
social and environmental problems than in the past and they have begun
to react more sensitively towards the eco-friendliness of product offerings.
Therefore, retailers are facing pressure to promote sustainable consumption
to engage in environmental supply chain management and to
push green products in their supply chains. Retailers could build their
sustainable image through many marketing levers but store brands have
a strong importance because of their uniqueness and distinctiveness.
Starting from these considerations, our research aimed to understand
if sustainable store brands could be drivers of consumers’ choice
towards retailer and, consequently, if satisfaction with the sustainable
store brand directly affect satisfaction, trust and loyalty for the retailer
itself. We conducted descriptive analysis and linear regressions based
on data coming from 188 respondents who were familiar with grocery
shopping in order to investigate their attitude towards the sustainable
store brand and the relevance that the latter could have in affecting
consumers’ perceptions about retailers.
Our findings could suggest retailers to invest in sustainable store
brands’ strategy in order to increase customer’s satisfaction and achieve customers’ loyalty in the actual retail environment where sustainability
is becoming a new driver of competition
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