1,721,526 research outputs found
Strategic Musical Marketing : The Irving S. Gilmore International Keyboard Festival
No full textvi, 51 p.This paper presents a strategic marketing plan that brings a piano music festival into a new and untapped target market while taking into consideration the market and organizations limitations. The Irving S. Gilmore International Keyboard Festival is a piano music festival that is located in Kalamazoo, Michigan. This organization is a non profit and provides a music festival biennially that is attended by those over forty years of age. The Gilmore would like to expand their audience in terms of age while preserving the festival's professional, world-class atmosphere of piano music. The Gilmore would like to gain this target audience not only for the sake of short-term ticket sales, but with the intention of creating long-term concert-goers and supporters of the organization as well. The paper begins with a review of current literature about the general marketing theories and strategies for non-profit organization, including the segmentation of non profit consumers into two distinct groups and the behavior and tendencies of these groups when interacting with a non-profit organization. This research blends a mix of traditional marketing theories with that of more modern techniques and strategies that will enable The Gilmore to begin the implementation of a successful marketing plan for the targeted audience. The literature review is followed by a connection section that will state the organization's objective and bridge the theories and tactics discussed in the literature review with the current state of the organization to properly develop a feasible strategic marketing plan. Upon completion of the connection section, a marketing plan will be described that contains both a situational analysis and tactic recommendations for The Irving S. Gilmore International Keyboard Festival. This plan identifies both the factors of the macro environment and micro environment that affect The Gilmore, while also capturing competition and the current situation within The Gilmore through a SWOT analysis. The objectives of the marketing plan are to increase revenue through the ticket sales to a younger target audience, while also capturing this audience as lifetime concert-goers and donors to the organization. Strategies within this marketing plan involve the implementation of a newly developed social media plan and a series of promotional partnerships with businesses in the Kalamazoo area. This plan spans two years and will be evaluated after year one through the staff and board members of The Irving S. Gilmore International Keyboard Festival. Through the course of this senior individualized project, both traditional and more modern techniques will be used to construct a marketing plan that successfully targets a younger audience while using the resources that are currently available within The Irving S. Gilmore International Keyboard Festival
Governor James S. Gilmore, III speaks at the 48th Annual Virginia Transportation Conference at VMI, 1998.
No full textGovernor James S. Gilmore, III speaks at the 48th Annual Virginia Transportation Conference in the Chapel of Jackson Memorial Hall, Oct. 15, 1998. Superitendent Gen. Josiah Bunting, Class of 1963 is also present.Folder contains additional photo
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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