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Analisis Implementasi Relationship Marketing dan Green Marketing Terhadap Loyalitas Konsumen Klinik Navaagreen Batam
No full textFenomena maraknya kesadaran masyarakat untuk memiliki kondisi kulit yang sehat memicu menjamurnya klinik kecantikan di Indonesia termasuk di Kota Batam, Namun muncul permasalahan dari banyaknya jumlah klinik yang menawarkan berbagai jasa, masyarakat dituntut untuk cerdas memilih produk dan layanan agar tujuan untuk memiliki kulit sehat dapat tercapai. Masalah selanjutnya adalah munculnya gerakan back to nature turut mempengaruhi tren gaya hidup baru pada konsumen untuk lebih memilih produk yang menjanjikan keramahan lingkungan baik dari sisi kemasan maupun pengolahan produk yang dikenal dengan green marketing. Tujuan penelitian ini adalah untuk melihat apakah relationship marketing dan green marketing mempengaruhi loyalitas konsumen apabila dilakukan secara parsial maupun simultan. Metode yang diterapkan adalah metodologi kuantitatif deskriptif. Analisis data menggunakan alat SPSS untuk menemukan jawaban dari rumusan masalah melalui uji regresi linier berganda. Sampel dalam penelitian ini berjumlah 100 orang dengan metode random sampling. Teknik sampling yang digunakan adalah nonprobability sampling - purposive sampling. Hasil pengujian secara parsial menunjukkan variabel relationship marketing berpengaruh positif dan signifikan terhadap loyalitas konsumen; variabel green marketing berpengaruh positif namun tidak signifikan terhadap loyalitas konsumen. Selanjutnya diketahui terdapat pengaruh positif dan signifikan terhadap loyalitas konsumen apabila variabel relationship marketing dan green marketing diuji secara simultan
PENGARUH SALES PROMOTION, KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA PT ELANG DWI MITRA
Get PDFCustomer loyalty is become a very important role in a company. Customer loyalty can be effect by various aspects towards a company. PT Elang Dwi Mitra has a lot of issue due to their lack of latest offers, late on delivery, customer is not satisfied with what they are receive and etc. This research has the purpose to find out how the effect of sales promotion, service qualtiy and customer satisfaction on customer loyalty at PT Elang Dwi Mitra. The sample to be used is saturated sampling of 112 respondents. This study is used SPSS version 25 to processing the data and also used distributing questionnaires as the data collection technique. Based on the result that sales promotion has a positive and insignificant effect on customer loyalty toward PT Elang Dwi Mitra. While service quality and customer satisfaction both have a positive and significant effect on customer loyalty toward PT Elang Dwi Mitra. Simultaneously that sales promotion, service quality and customer satisfaction have a positive and significant effect on customer loyalty toward PT Elang Dwi Mitra
PENGARUH KUALITAS PELAYANAN DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN DI PT. EKADHARMA INTERNATIONAL TBK CABANG BATAM
Get PDFThe purpose of this research is to find out how the influence of service quality and distribution on purchasing decisions at PT Ekadharma International Tbk Batam Branch with saturated sampling techniques that are all existing customers so as to get a sample number of 120 respondents. The method of collecting data is by a questionnaire that is distributed directly. Data quality test in this study using validity test and reliability test, classic assumption test and influence test in this study using multiple linear regression analysis and coefficient of determination (R2) analysis, while hypothesis test in this study using (t test) and (F test) using SPSS program software version 26. The result of coefficient of determination (R2) obtained is the variable quality of service and distribution affects 74.6% of purchasing decisions. from the results of t and f tests, it can be concluded that partially the quality of service and distribution has a significant effect on purchasing decisions, as well as simultaneously the quality of service and distribution have a significant effect on purchasing decisions.
 
Pengaruh Promosi, Atribut Produk Dan Brand Image Terhadap Impulsive Buying Di Indomaret Anugerah Park Batam
Get PDFIndomaret Anugerah Park atau yang lebih dikenal dengan Indomaret Bengkong Palapa adalah salah satu gerai yang berdiri dibawah naungan PT Indomarco Prismatama yang merupakan salah satu jaringan minimarket yang menyediakan kebutuhan pokok sehari-hari. Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh promosi, atribut produk dan brand image terhadap impulsive buying. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah konsumen Indomaret Anugerah Park Bengkong Palapa yang tidak diketahui jumlahnya, jumlah sampel yang diambil dalam penelitian ini adalah 96 responden dibulatkan menjadi 100 responden. Penelitian ini menggunakan teknik purposive sampling yang merupakan bagian dari non-probability sampling. Hasil penelitian ialah promosi, atribut produk, dan brand image berpengaruh secara simultan terhadap impulse buying. Meningkatkan promosi, atribut produk, dan brand image harus segera dilaksanakan untuk meningkatkan impulse buying dari konsumen yang berbelanja di Indomaret Anugerah Park Batam
PENGARUH KUALITAS PELAYANAN, FAKTOR SOSIAL DAN FAKTOR PRIBADI TERHADAP KEPUTUSAN PEMBELIAN PADA PT BILLINDO UTAMA DI KOTA BATAM
Get PDFThe purpose of this research is to find out wether service quality, social factors and personal factor influence on purchasing decision at PT Billindo Utama in Batam City. The sample size is determined by using lemeshow formula and the number of samples in this research is 384 consumers. The technique of sample used accidental sampling. The influence test in this research using multiple linear analysis and determination coefficient analysis (R2), the hypothesis testing using t test and f test using the SPSS software program version 25. The result of this research indicate variable service quality, social factors and personal factor partially and simultaneously have a significant effect on purchasing decision at PT Billindo Utama in Batam City.
Keywords: Personal Factor; Purchasing Decision; Service Quality; Social Factor
Pengaruh Kualitas Pelayanan, Brand Image dan Promosi Terhadap Keputusan Pembelian Jasa Grab di Kota Batam
Get PDFTeknologi menjadi faktor utama saat ini, karena semua aktifitas yang dilakukan sehari-hari akan sangat erat kaitannya dengan teknologi. Di Indonesia, teknologi telah membawa banyak perubahan di berbagai bidang, terutama di sektor bisnis seperti bisnis transportasi. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, brand image , dan promosi terhadap keputusan pembelian jasa grab di kota Batam. Metode penilitian yang dipakai pada penelitian ini yaitu metode penelitian deskriptif dengan pendekatan kuantitatif. Teknik pengumpulan data dilakukan dengan cara penyebaran kuesioner terhadap 204 responden. Hasil penelitian ini menunjukkan nilai R square sebesar 0,793 atau 79,3% dari hasil tersebut diketahui kualitas pelayanan, brand image dan promosi berpengaruh terhadap keputusan pembelian sebesar 79,3% dan selebihnya sebesar 0,207 atau 20,7% dipengaruhi oleh variabel lain di luar penelitian. Hasil pada uji t kualitas pelayanan mempunyai nilai signifikan 0.232 > 0,05 dan t hitung 1,199 < t tabel 1,971 artinya bahwa variabel kulitas pelayanan tidak berpengaruh signifikan terhadap keputusan pembelian. Variabel brand image mempunyai nilai signifikan 0,000 < 0,05 dan t hitung 4,111 < t tabel 1971 artinya yaitu variabel brand image berpengaruh signifikn terhadap keputusan pembelian. Variabel promosi mempunyai nilai signifikan 0,000 < 0,05 dan t hitung 9,735 > t tabel 1,971 artinya yaitu bahwa promosi berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan uji F hasil yang diperoleh nilai signifikansinya 0,000 < 0,05 dan nilai F hitung 255,044 > nilai F tabel 3,04 artinya bahwa variabel kualitas pelaayanan, brand image dan promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian.
Pengaruh Persepsi dan Perilaku Konsumen terhadap Kepuasan Pelanggan di PT. Brani Lintas Samudera
Get PDFIn the era of globalization, competition between companies is getting more and more complicated so that each company is encouraged to fix everything related to the company so that it can continue to grow. This study aims to determine the effect of consumer perceptions, consumer behavior on customer satisfaction at PT Brani Lintas Samudera partially and simultaneously. The type of research determined in this study is quantitative research using descriptive research design. The research population was 102 customers at PT Brani Lintas Samudera. The technique used in this research is Non probability sampling technique, namely saturated sampling technique. The data in this study were collected by questionnaire and analyzed using the SPSS version 25 program. The tests used in this study are validity test, reliability test, normality test, multicollinearity test, heterokedasticity test, multiple linear regression, detemination coefficient (R2), t test and f test. The results showed that consumer perceptions and consumer behavior have a positive influence and partially affect customer satisfaction. The results of the f test show that consumer perceptions and consumer behavior simultaneously affect customer satisfaction at PT Brani Lintas Samudera.
Kata Kunci: Persepsi; perilaku konsumen; kepuasan pelanggan
Pengaruh Relationship Marketing Terhadap Loyalitas Konsumen Klinik Navaagreen Batam
Get PDFThe concept of relationship marketing emerged in the fields of services marketing and industrial marketing. Relationship marketing combines offline and online strategies to strengthen bonds between businesses and customers. In essence, it involves investing heavily in connections with customer.. The objective of this study is to investigate how he trust, commitment, communication, and conflict handling influence the customer loyalty. The data collection instrument used was a questionnaire which was administrated to a total sample of 100 consumers of Navaagreen Batam Clinic. The analyses involved statistical methods such reliability and validity tests and multiple regression. The results indicated that there are positive significant relationship between (a) trust, (b) commitment, (c) communication and consumer loyalty at Navaagreen Batam Clinic. The finding also indicated that there is negative insignificant relationship between Handling Customer Complaints/Conflicts and consumer loyalty at Navaagreen Batam Clinic. The study therefore recommends that Navaagreen Batam Clinic need to implement the strategy to maintain customer trust, commitment and communication. The current study also suggest to Navaagreen Batam Clinic for improving the customer’s complaint handling system as well as to show more care and concern when relating to their customers as all these give the consumers a seen as assurance and honor as revealed by the study result
PENGARUH KARAKTERISTIK INDIVIDU DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT BATAM TEKNOLOGI GAS
Get PDFIn an organization, a main guideline for the company in achieving the goals set is a response from human resources. This statement requires a workforce capable of managing company activities. In this study, to determine and analyze the effect of individual characteristics and work environment on employee performance at PT Batam Teknologi Gas. PT Batam Teknologi Gas has employees with inaccurate characteristics in recording stock, so they often experience the stocks don’t match, lack of work among employees, which results in many delayed tasks, and less initiative to jointly build a better company. In terms of the inadequate work environment, such as lack of air ventilation in the room, lack of lighting in the room, and disturbing noise when carrying out the assigned tasks. Population of PT Batam Teknologi Gas has 212 employees. Simple random sampling technique is a random sampling technique without paying attention to special criteria, in calculating the number of samples using the Slovin formula with a sample of 139 employees. Data collection techniques in this study using a questionnaire and method uses SPSS 25. Based on the test results, the individual characteristics and the work environment simultaneously have a positive and significant influence on employee performance
PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT ISTANA CITRA INDAH
Get PDFHuman resources is an important aspect for company's sustainability. Without human resources, an industry definitely cannot be operated properly. Therefore, human resources must be managed properly to increase the employee's productivity. A good human resources management also reflect the company's capability. The goal of this research is to find out the effect of motivation and work discipline to employee's performance in PT Istana Citra Indah that has about 108 employees. This research using statistical data analysis method by using SPSS Version 26 to get the significant results. The results of multiple regression shows that the variables of motivation and work discipline affect significantly positive to employee's performance based on the results of the regression equation and the value of R Square. Based on statistical data, the indicators that used in this research is valid and reliable. The hypothesis test in this research using T-Test that show motivation variable and work discipline affect significantly to employee's performance variable. Through the F-Test it shows that the variables of motivation and work discipline affect simultaneously to the employee's performance variable with the F Value is greater than the F Table
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