3 research outputs found
4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix
No full textThe green marketing mix by Runa Strott: Due to the increasing importance of sustainability and green marketing, the author has developed a model that is based on Mc Carthy’s 4 Ps, but includes the requirements of LOHAS as a target group. The model can be used for products that are intended to address this target group
Driving Myself Crazy: A Feminist Meditation on Panic and Embodiment
No full textThis creative/critical hybrid thesis focuses on the relationship between the pathology and lived experiences of panic, Panic Disorder, and other mental illnesses. In addition, it will show how Panic is embodied and how this embodiment is gendered, classed, and raced. Through a collection of critical analysis, poetry, prose, and personal journal entries from the author (which will be treated as primary documents), this thesis aims to make accessible an intimate look at Panic as a queer phenomenon
