7 research outputs found
Metaverse Unleashed: Augmenting Creativity and Innovation in Business Education
No full textThis research paper explores integrating the metaverse into business education for fostering creativity and innovation. It examines benefits, challenges, and implications, focusing on enhancing learning experiences. The study adopts qualitative research, incorporating articles, a literature review, and case studies on business education. It analyses metaverse applications in promoting creativity and innovation. Incorporating the metaverse significantly enhances student engagement, critical thinking, collaboration, and problem-solving skills. Challenges include technological infrastructure, ethics, and faculty development. Further research is needed to address these limitations and maximize metaverse benefits. Valuable insights are offered to educators, institutions, and policymakers. Strategies for integrating the metaverse, designing immersive learning experiences, and fostering creativity and innovation are provided. Policies and guidelines can be developed for effective metaverse adoption. This research contributes by focusing on the metaverse’s role in business education. It synthesizes current knowledge, identifies gaps, and offers practical implications for dynamic learning environments. It emphasizes creativity and innovation incorporation in the educational process
Leveraging ChatGPT for Empowering MSMEs: A Paradigm Shift in Problem Solving
No full textThis paper delves into the potential of harnessing ChatGPT, an AI-driven language model, to empower micro, small, and medium enterprises (MSMEs) by revolutionising their approach to problem solving. The research aims to explore the integration of ChatGPT into MSME operations and evaluate its impact on enhancing their problem-solving efficiency. By scrutinising the literature and reviewing several case studies, a comprehensive framework emerges, detailing the utilisation of ChatGPT as a problem-solving tool for MSMEs. This involves training the model with industry-specific data and incorporating it into MSME communication channels, enabling intelligent responses to queries. The results highlight the substantial improvement in problem-solving capabilities, with the model’s real-time assistance diminishing response time, elevating accuracy, and furnishing tailored solutions to intricate challenges. However, limitations arise from the model’s reliance on existing data, potentially introducing biases. Significantly, this research offers practical implications for both MSMEs and policymakers. ChatGPT’s integration holds promise in terms of heightened efficiency, productivity, and competitiveness for MSMEs, counteracting resource constraints, and fostering growth. Policymakers can aid this transition by formulating ethical guidelines to ensure the equitable and transparent application of AI in the MSME sector. This study’s novelty lies in its focus on MSME empowerment through ChatGPT integration, bridging a research gap. Its value emanates from the actionable insights provided, offering guidance to MSMEs, policymakers, and practitioners keen on leveraging AI-driven solutions to amplify problem-solving capacities within the realm of MSMEs
Sustainable Work Practices and Work–Life Balance: A Review of the Conceptual Framework for Malaysia’s Financial Sector
No full textThe COVID-19 pandemic has transformed the landscape of work, prompting organizations worldwide to adopt sustainable work practices that prioritize employee well-being and flexibility. This conceptual paper explores the relationship between sustainable work practices namely flexible work arrangements, remote work, job sharing, and supportive leave policies and employee work–life balance (WLB), with a specific focus on Malaysia’s financial sector. Grounded in Conservation of Resources Theory (COR), the paper argues that these practices function as critical resources that help employees reduce work–family conflict, preserve personal energy, and manage competing demands across life domains. The Social Exchange Theory (SET) framework is employed to position organizational support as a moderating influence, suggesting that when employees perceive their organizations as supportive, they are more likely to reciprocate with greater engagement, loyalty, and well-being. Furthermore, Work–Family Border Theory (BT) is used to contextualize how individuals navigate and manage the boundaries between professional and personal responsibilities.
The proposed conceptual framework outlines eight propositions that link sustainable practices and WLB, as well as the interaction effects of organizational support. This paper contributes to theory by integrating resource, boundary, and exchange-based perspectives, offering a multidimensional view of how workplace sustainability strategies affect employees\u27 holistic well-being. Practical implications are also discussed, including how human resource practitioners and policymakers in Malaysia’s financial sector can design and implement inclusive work policies that not only improve employee satisfaction and retention but also align with broader sustainability goals such as the United Nations SDG 3 (Good Health and Well-being) and SDG 8 (Decent Work and Economic Growth). By drawing attention to the interplay between supportive organizational environments and sustainable work design, this paper offers a timely foundation for future empirical studies and evidence-based policy development in the post-pandemic workforce
Impact of Work-Life Balance (WLB) on Employee Retention And Organisational Performance Across Pan-Asian Countries: - Confab 360 Degree Annual Conference in Dubai, 2025
No full textThe interplay between professional commitments and personal life has become an important point to ponder over, particularly within the diverse socio-economic landscape of Pan-Asian countries. Work-life balance (WLB) is a growing aspect that is getting recognised as a keystone for both individual employee well-being and organisational sustainability.
This study investigates the impact of WLB on employee retention and organisational performance across Pan-Asian countries, employing a comprehensive, systematic review with a qualitative comparative approach drawing from empirical studies, systematic reviews, and data-driven analysis published between 2014 and 2025. Utilising person-organisation fit and social exchange theories as conceptual frameworks, the study synthesises evidence from diverse sectors, including IT, healthcare, public administration, and hospitality.
Thematic analysis reveals that well-implemented WLB initiatives, such as flexible scheduling, supervisor support, and family-friendly policies, consistently reduce turnover intentions and enhance productivity, motivation, and overall job satisfaction, particularly when aligned with cultural norms and organisational contexts. Comparative findings highlight regional differences, such as Malaysia, Indonesia, and India showing particularly strong retention and performance gains, while challenges such as resource scarcity in SMEs, ingrained overwork cultures, and uneven policy enforcement persist across Asia. Despite these advances, significant research gaps remain. Studies are predominantly cross-sectional and sector-focused, limiting understanding of the long-term WLB impact and neglecting underexplored sectors like manufacturing and agriculture.
The manuscript concludes with actionable best practices and recommendations, calling for more longitudinal and intersectional research, integrating technology-driven work models, and greater support for resource-limited organisations. This review establishes WLB as a foundational lever for organisational resilience in Asia, underlining the need for context-sensitive, evidence-based approaches to policy, practice, and future research
How Mobile E-Commerce is Revolutionizing Marketing Strategies for Indian MSMEs
No full textThis paper presents a multi-theoretical framework to explain how mobile e-commerce is revolutionising marketing strategies among Indian Micro, Small, and Medium Enterprises (MSMEs). By integrating mobile affordance theory, service-dominant logic (S-D logic), and the customer engagement cycle (CEC), the framework addresses the limitations of traditional adoption models like technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), and diffusion of innovation (DOI) in capturing strategic, experiential, and customer-centric dynamics. The study highlights how MSMEs employ mobile affordances such as push notifications, unified payments interface (UPI) payments, chatbots, and WhatsApp business APIs to co-create value and engage customers across awareness, acquisition, retention, and advocacy phases. National-level policies, such as digital India, UPI and open network for digital commerce (ONDC), have strengthened infrastructure and availability which in return catalysed the growth of mobile technology. The model provides MSME with direction to utilise mobile technologies, not only to survive but also to create sustainable value and compete successfully. It also has the potential to inspire future empirical research by presenting a conceptual framework that can be used to build new emerging market strategies focused on digitalisation
Editorial
No full textDev Sanskriti Interdisciplinary International Journal brings together the studies of interdisciplinary domains, science and spirituality, Indic and modem streams of learning is again presented from Dev Sanrkriti Vishwavidyalaya. The current issue of the DSIIJ is concentrated on the study of the integration of Psychology and Veda. This integration is motivated by the complete integration of the immense but fairly contemporary view of the mind, emotions and psyche and how this performs in our lives. Prespective of the currect issue explains the Integrating Psychotherapy and Vedic principles which teaches us how to rediscover critical knowledge and awareness of the natural forces and rhythms that complement and strengthen our human experience, through the understanding of the psyche and what our inner experiences are and also involving practical daily activities of yoga with thorough attention to our total environment to bring about radical changes in our mental outlook and in physical health fulfilling the unique vision of the groundbreaking scholar and great visionary, Pandit Shriram Sharma Acharaya, to mould its students into noble and enlightened human beings; selfless, warm-hearted, compassionate and kind individuals. Trough our Journal, we present you a collection of research papers and studies that addresses and expresses the new dimensions of interdisciplinary research.
In first research paper, author Rajshree Chitale and Aruna Jadeja studied the importance of Pratyahar for Mental Health Care by analyzing the writings of Marathi Spiritual Leaders. In their study they concluded that the Verses and teachings by Marathi spiritual leaders, are ways by which one can directly talk and motivate mind. It is just hammering mind to do withdrawal of thoughts and reaching to a state of peace of mind. Where emotions can be managed and controlled without supressing them.
Megha jain in the second research paper of the current issue presented a model of information processing of consciousness, as described in Jain philosophy for achieving consciousness homeostasis for psychotherapy. The author described an application-based consciousness theory that is transferable to a clinical setup in the dynamics of therapy.
The third research paper is a perspective given by Ramesh bhat et. al. on Upanayana saṃskāra emphasizing its importance in bringing out comprehensive development of an individual and discipline in the society by the person who perform it. The author concluded that Vedic literature strongly described, meaningful performance of Upanayana saṃskāra followed by regular practice of Sandhyāvandanam which enhance scholastic performance.
Ayurvedic psychotherapy would play a dual role: First, as a revival of authentic medical culture, the exercise of a practice with an assumed primordial dimension, and second as a discovery of authentic subjectivity, the revelation of a self with an assumed interior depth. Tanvi Dayanand in the fourth paper studied the Utility of Ghrita in Treatment of Unmada (Unstable Mind) with special reference to Charaka Samhita and discussed references and possible mode of action of Ghrita, especially Purana Ghrita (old clarified butter) in treatment of mind related pathologies.
Lastly, Bejoy S Raj and Lumi Bhagat have given a holistic approach to Mental Health Care from the perspective of Shaddhatu Purusha Treatment. The authors described that in Shaddhatu Purush Chikitsa (treatment) it is believed that the disease is the resultant of some Past Karma which can be balanced by balancing the Panch-Bhuta’s and Tri-Guna’s.
We hope this special edition will help our reader in understanding the holistic approach of Ayurveda and Traditional practices, and alternative indigenous approaches of India including yoga for maintaining mental health. We warmly welcome researchers, psychologists and experts from every corner of the country to Dev Sanskriti Vishwavidyalaya, Haridwar.
Dev Sanskriti Interdisciplinary International Journal brings together the studies of interdisciplinary domains, science and spirituality, Indic and modem streams of learning is again presented from Dev Sanrkriti Vishwavidyalaya. The current issue of the DSIIJ is concentrated on the study of the integration of Psychology and Veda. This integration is motivated by the complete integration of the immense but fairly contemporary view of the mind, emotions and psyche and how this performs in our lives. Prespective of the currect issue explains the Integrating Psychotherapy and Vedic principles which teaches us how to rediscover critical knowledge and awareness of the natural forces and rhythms that complement and strengthen our human experience, through the understanding of the psyche and what our inner experiences are and also involving practical daily activities of yoga with thorough attention to our total environment to bring about radical changes in our mental outlook and in physical health fulfilling the unique vision of the groundbreaking scholar and great visionary, Pandit Shriram Sharma Acharaya, to mould its students into noble and enlightened human beings; selfless, warm-hearted, compassionate and kind individuals. Trough our Journal, we present you a collection of research papers and studies that addresses and expresses the new dimensions of interdisciplinary research.
In first research paper, author Rajshree Chitale and Aruna Jadeja studied the importance of Pratyahar for Mental Health Care by analyzing the writings of Marathi Spiritual Leaders. In their study they concluded that the Verses and teachings by Marathi spiritual leaders, are ways by which one can directly talk and motivate mind. It is just hammering mind to do withdrawal of thoughts and reaching to a state of peace of mind. Where emotions can be managed and controlled without supressing them.
Megha jain in the second research paper of the current issue presented a model of information processing of consciousness, as described in Jain philosophy for achieving consciousness homeostasis for psychotherapy. The author described an application-based consciousness theory that is transferable to a clinical setup in the dynamics of therapy.
The third research paper is a perspective given by Ramesh bhat et. al. on Upanayana saṃskāra emphasizing its importance in bringing out comprehensive development of an individual and discipline in the society by the person who perform it. The author concluded that Vedic literature strongly described, meaningful performance of Upanayana saṃskāra followed by regular practice of Sandhyāvandanam which enhance scholastic performance.
Ayurvedic psychotherapy would play a dual role: First, as a revival of authentic medical culture, the exercise of a practice with an assumed primordial dimension, and second as a discovery of authentic subjectivity, the revelation of a self with an assumed interior depth. Tanvi Dayanand in the fourth paper studied the Utility of Ghrita in Treatment of Unmada (Unstable Mind) with special reference to Charaka Samhita and discussed references and possible mode of action of Ghrita, especially Purana Ghrita (old clarified butter) in treatment of mind related pathologies.
Lastly, Bejoy S Raj and Lumi Bhagat have given a holistic approach to Mental Health Care from the perspective of Shaddhatu Purusha Treatment. The authors described that in Shaddhatu Purush Chikitsa (treatment) it is believed that the disease is the resultant of some Past Karma which can be balanced by balancing the Panch-Bhuta’s and Tri-Guna’s.
We hope this special edition will help our reader in understanding the holistic approach of Ayurveda and Traditional practices, and alternative indigenous approaches of India including yoga for maintaining mental health. We warmly welcome researchers, psychologists and experts from every corner of the country to Dev Sanskriti Vishwavidyalaya, Haridwar
How well do India's social service programs serve the poor?
No full textReaching India's poor calls for greatly improved social service delivery systems, better targeting of the poor, more coordination between agencies, policies aimed at income generation, and more involvement of the poor and of nongovernmental organizations. The authors of this paper found that India's social services were used relatively little by the poor. The health and education of the poor has improved but not as much for the population as a whole. The reasons that all social service programs did so little to alleviate poverty are similar. Physical access to education and health services has improved but inequalities exist because of biases in locating facilities. The access of the poor to housing, social security, and social welfare services has been limited because these services were inadequate relative to needs and because services leak to the nonpoor. Social service policies are not comprehensive enough and the quality of services is low. Issues common to the social sector delivery systems are weak management, ineffective targeting, and inflexible service delivery systems that result in a mismatch between perceived needs and services delivered. The bureaucracy is inadequate to reach the poor. Existing capacity and resources are inadequate, particularly for education and health.Health Monitoring&Evaluation,Health Economics&Finance,Poverty Assessment,Safety Nets and Transfers,Rural Poverty Reduction
