26 research outputs found
COVID-led consumption displacement: A longitudinal analysis of hotel booking patterns()
No full textThis research contributes to the literature on consumption displacement by exploring the pandemic-led shifts in hotel booking patterns. We perform a longitudinal analysis and a critical comparison of bookings before and after COVID-19 outbreak, focusing on the booking window, length of stay, and booking channel. Data include weekly bookings of a representative sample of Balearic Islands’ hotels between 2018 and 2021. Results indicate that the pandemic has led to a drop in the volume of bookings and a remarkable change in booking patterns. Specifically, we find a temporal shift in booking behavior, characterized by a lower anticipation and a change in the tourism supply chain, namely a decrease in the share of intermediated bookings. The expected increase in the frequency of exogenous shocks, such as weather-related and sanitary crises, could affect purchasing behaviors, thus enhancing the relevance of this study, with managerial implications for industry and destination managers
Cognitive and Affective Responses to Socio-Cultural Pressures by Fitspiration Messages on Instagram
No full textPopular social media platforms such as Instagram are littered with images of men with muscular bodies and women with fit-thin bodies, commonly known as “fitspiration” images. Limited research has examined the influence of viewing these fitspiration images on Instagram on body- image perceptions of followers. The present study explores the potential effects of these Instagram hot-body stars on college students’ body image perception and eating disorder risk. Specifically, it is hypothesized that individual’s social comparison trait, internalization and self- esteem will moderate the effects of exposure to fitspiration images. In addition, affective arousal factors such as sadness and contempt are hypothesized to predict body dissatisfaction, which in turn will predict eating disorder risk. Findings demonstrate that viewing fit-thin images resulted in body dissatisfaction moderated by social comparison trait, and self-esteem among women. Muscular-ideal images, however, did not yield similar results among men. Both men and women who viewed fitspiration images experienced negative emotions. Results suggest that these seemingly innocent images of men and women engaging in healthy activities can have negative impact such as body dissatisfaction and increase the risk of eating disorder among viewers. Implications of these results are discussed in detail
INFLUENCE OF NON-EQUITY STRATEGIC ALLIANCES ON PERFORMANCE OF MANUFACTURING SMALL AND MEDIUM ENTERPRISES IN KARIOBANGI LIGHT INDUSTRIES, KENYA
No full textAbstract: The fundamental goal of this inquiry was to determine the influence of non-Equity strategic partnerships on the operations of small and medium manufacturing firms in Kenya. The precise purpose of this research was to evaluate the impact of distribution agreements, outsourcing agreements, Licensing deals, and supply chain partnerships on MSMEs in the manufacturing sector in Kenya. This inquiry presumed a descriptive research design to articulate the association between the predictor variables and the dependent variable, and a selection of all the businesses wasmade. From a focus populace of 210 managers from 70 SMEs in Kariobangi Light Industries, the researcher picked a sample size of 187 managers to participate in the research as per the Krejcie and Morgan 1970 formula for calculating sample size. The inquiry used both first-hand and secondary data.The first-hand information was gathered using regulated inquiry forms. The researcher did data scrutiny using SPSS software, version 28, where the documents were amended, coded, and input into the software for analysis. The data was scrutinized for inferential and descriptive statistics where the researcher deduced measures of central tendency such asStandard deviationandmean. He used the Coefficient of determination and ANOVA to establish the study variable relationships. The researcher used tables and bar graphs to present the findings. Data results found out that Licensing Agreements, Distribution Agreements, Outsourcing agreements, and supply chain partnerships significantly and positively affect Manufacturing SMEs' performance in Kariobangi Light Industries, Kenya. The study recommends that Manufacturing SMEs in Kariobangi Light Industries embrace Licensing Agreements, Distribution Agreements, Outsourcing agreements, and Supply chain partnerships as they enhance the functioning of SMEs.
Keywords: Licensing agreements, Distribution Agreements, Outsourcing Agreements, Supply chain partnerships, Non-financial strategic Alliances.
Title: INFLUENCE OF NON-EQUITY STRATEGIC ALLIANCES ON PERFORMANCE OF MANUFACTURING SMALL AND MEDIUM ENTERPRISES IN KARIOBANGI LIGHT INDUSTRIES, KENYA
Author: Francis Mutiso, Jared Deya
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 10, Issue 2, April 2022 - June 2022
Page No: 335-345
Research Publish Journals
Website: www.researchpublish.com
Published Date: 25-May-2022
DOI: https://doi.org/10.5281/zenodo.6580578
Paper Download Link (Source):
https://www.researchpublish.com/papers/influence-of-non-equity-strategic-alliances-on-performance-of-manufacturing-small-and-medium-enterprises-in-kariobangi-light-industries-kenyaInternational Journal of Social Science and Humanities Research, ISSN 2348-3156 (Print), ISSN 2348-3164 (online), Research Publish Journals, Website: www.researchpublish.co
Effects Of Smokers’ Recent Cessation Failure on Their Responses to Threat Appeals in Anti-Smoking Ads
No full textBackground: Quitting smoking often involves multiple cessation attempts before smokers succeed. Recent cessation failure can influence how smokers respond to smoking-related threat appeals in anti-smoking ads that may encourage them to quit smoking. This study aims to investigate the effects of smokers’ recent cessation failure on their responses to smoking-related threat appeals in anti-smoking ads.
Methods: This study conducted a 2 (strong vs. weak verbal threat appeal) x 2 (strong vs. weak visual threat appeal) pretest-posttest experiment online with a smoker segment (Korean male smokers in their 30’s) who had the highest rate of attempted smoking cessation across all gender and age groups in Korea. Participants’ recent cessation failure (quit attempts within the previous 12 months) was measured in pretest session. And their cessation intention and defensive responses (e.g., wishful thinking) were assessed during pretest and posttest sessions.
Results: For participants with a recent cessation failure (n = 84), anti-smoking ad exposure increased their fatalism and hopelessness. Among participants without a recent cessation failure (n = 41), anti-smoking ad exposure intensified their cessation intention. However, exposure to strong visual threat appeal increased their wishful thinking.
Conclusion: Verbal and visual threat appeals in anti-smoking ads had a differential effect on adaptive (e.g., cessation intention) and maladaptive (e.g., fatalism) responses between smokers with and without a recent cessation failure. Study findings expand our understanding of the empirical linkage between recent cessation failure, smoking prevention messaging in anti-smoking ads and psychological coping mechanism among smokers
Using Emojis to Transform Messages: Manipulating Visual Rhetoric to Achieve Compliance
No full textEmojis are commonplace in mediated communication and function as substitutes for non-verbal behavior, emotions, concepts, and ideas. Previous research indicates that emojis serve as a visual element that draws attention to a message (Willoughby & Lui, 2018) and they can impact emotional responses toward the sender and the message (Das et al., 2019; Gesselman et al, 2019; Luangrath et al., 2017). This study examines emojis as visual rhetorical devices and the effect these visual communication elements have on a receiver’s emotional response to a message. The findings indicate that visual artifacts (emojis like cake, pizza, a clock, etc.) serve a function, but they do not always elicit the senders intended emotional response. The implications and drawbacks of emojis as visual rhetoric are discussed. Additionally, this study investigates the use of emojis that represent artifacts and their impact on compliance. Emojis that elicited negative emotional responses to the message decreased compliance. However, positive emotional responses did increase compliance. The use of emojis as artifacts and their implications in peripheral processing are discussed as well as their function as visual rhetoric
Design A Pest Removal in Orange Plant Using Nodemcu ESP8266 and A Controller Based on The Ul-Trasonic Wave Module
No full textThe development of electronic instrumentation technology is currently grow-ing rapidly. Advances in instrumentation technology are also very helpful in various sectors, one of which is the agricultural sector. Management of citrus plants shows that there are various types of pests and diseases associated with citrus plants. Cur-rently, many farmers complain that the harvest yields are getting less and less optimal, this is due to the number of pests on citrus plants which causes harvesting results to continue to decline. With the development of advanced technology, it is now possible to build a system that is able to anticipate and minimize pest attacks on citrus plants. One of them is using ultrasonic waves as a repellent and movement sensors that can help farmers detect pests and repel pests on citrus plants. On this occasion the author designed an automation tool that can help facilitate the work of farmers in protecting citrus plants from pests without using chemicals. The mechanism for making this pest repellent is quite simple by using an ultrasonic sensor that is installed as a pest detection device and an LED whose light is smeared with oil is used as a pest trap. This tool is also equipped with an application that is connected to a nodeMCU Wi-Fi module for connectivity which helps the performance of the tool so that the tool can be con-trolled via an application on a smartphone.40 PagesKertas Karya Diplom
'How Can City Image be Cultivated? Understanding the Influence of Media Communication on People''s Perceptions of City Image and Evaluations of and Behavioral Intentions Toward a City'
No full textPh.D.From the public perspective, a city’s perceived image is of concern to people when making decisions concerning where to live, work, or travel. This study investigates the cultivating roles played by induced communication (promotional videos and tourism advertising) and autonomous communication (television dramas and programs and movies); it examines the influence of organic communication (interpersonal communication and city-related content on social media). This study explores the city image communication process by which the city images that are portrayed on different image formation sources influence people’s perceived city images. Corresponding evaluations and behavioral intentions on the part of viewers can also be constructed simultaneously.Focus groups and a content analysis are first conducted to investigate how the city images that are conveyed through induced and autonomous forms of communication can positively and negatively portray a city. A survey is then conducted among five hundred participants from mainland China. A scale of city image perceptions is constructed which includes five dimensions, namely a city’s working conditions, image of residents, developmental level, tourism resources, and living environment.The results indicate that induced communication has positive effects on all five dimensions of city image perception and evaluations of a city, while autonomous communication is found to have a positive effect in terms of cultivating people’s perceptions of a city’s developmental level and tourism resources. However, autonomous communication can also have a negative influence on people’s perceptions of a city’s working and living conditions. Since media portrayals conveyed through autonomous communication often depict the developmental level and tourism resources of a city positively while simultaneously portraying its working and living conditions negatively, the cultivation effects of autonomous communication are fully demonstrated. Organic communication is found to be effective in terms of influencing city image perceptions but cannot improve people’s evaluations of a city and behavioral intentions toward it.This research confirms the mediating role played by city image perception. Induced, autonomous, and organic forms of communication can directly and indirectly influence people’s evaluations and behavioral intentions by changing their city image perceptions. In addition, personal experience, is not a powerful moderator between these three forms of communication and people’s perceived city images.City image perception should be considered as functioning in two directions: One is tourism-oriented, while the other is living-oriented, as only a city’s developmental level and tourism resources relate to people’s evaluations of it; a city’s working and living conditions and residents’ image are associated with people’s behavioral intentions to work or live in it. Cultivative communication has a greater influence on people’s attitudes than organic communication. As long as a form of media communication presents detailed information in a systematic and consistent manner, the level of credibility and persuasive intention of the form of communication become less important. This study also confirms that the longer a form of media communication lasts, the greater the influence it has. Media communication can develop public perceptions that are similar to what is represented on the media, regardless of whether they are positive or negative.當人們想要選擇一個城市旅行、工作、生活，他們對这个城市的印象起到至關重要的作用。當今時代，人們足不出戶也可以通過媒體的描摹對一個城市產生相應的印象。通過說服的（宣傳片、旅遊廣告）、獨立的（電視劇及其它電視劇節目、電影）、以及自然的傳播方式（社交媒體、旅遊和生活評論網站），媒體不僅會塑造城市形象，還會改變受眾對於城市的評價，甚至影響他們是否會選擇這個城市作為未來工作、生活的場所。其中，說服的和獨立的傳播方式作為培養的傳播方式，起到培養理論所探討的媒介效果。該研究首先通過焦點小組討論和內容分析作為數據收集方法，考察說服的傳播方式（宣傳片）和獨立的傳播方式（電視劇）是如何描繪一個城市的。接着，通過網絡調查公司隨機選取五百位內地受訪者參與調查，首先建立包括五個方面的城市形象量表：分別是對城市的工作環境、城市居民、城市發展水平、城市旅遊資源、以及城市生活環境的印象。研究發現，說服的傳播方式（宣傳片）對以上五個方面的城市印象均有正面影響，而獨立的傳播方式（電視劇）則是可以帶來對於城市發展水平以及旅遊資源正面的印象，以及對於城市工作和生活環境負面的印象。內容分析結果顯示，電視劇的確正面描繪了該城市的發展水平以及旅遊資源，而負面表現了該城市的工作和生活環境。同時，自然的傳播方式雖然可以建立相應的對城市的印象，卻無法改變人們對城市的評價，或影響他們未來是否選擇該城市工作和生活。該研究還發現，城市形象是有效的中介變量。媒體一方面可以輸出相應的價值直接影響給人們對於城市的看法，另一方面可以透過在受眾心中塑造相應的城市形象，進而影響他們對城市的評價以及前往這座城市工作和生活的意圖。同時，那些曾經前往該城市旅遊、出差的人們在這座城市的切身體驗，無法調節媒體對受眾心中城市印象的影響。城市印象應該被歸納為兩類：一類是與旅遊相關的印象，包括城市的居民形象、發展水平、以及旅遊資源，另一類是與生活相關的印象，包括城市的工作和生活環境。培養的傳播方式在影響人們對城市的印象和態度上比自然的傳播方式更加有效。儘管說服的和獨立的傳播方式都帶有較強的目的性因而喪失了一定的可靠性，它們仍然能夠通過系統和長期的描繪特定的城市形象培養人們對城市的印象和看法。媒體對於城市形象展現的時間持续越久，越有可能改變人們對城市的看法。总而言之，不管媒體是如何表现一個城市的，這些描繪的確可以在受眾心目當中建立相應的城市形象。Xu, Deya.Thesis Ph.D. Chinese University of Hong Kong 2018.Includes bibliographical references (leaves ).Abstracts also in Chinese.Title from PDF title page (viewed on …)
Running a Policython: Creating Epistemic Opportunities for Students
No full textThis paper provides a structure for running a policython based on the shared experiences of student leaders and a collaborating faculty member. A policython, like a hackathon, is an experiential learning event where students think critically about public policy, engage in a case study, and share their ideas with community leaders for feedback and consideration. Students are presented with a societal challenge, a short timeline, some open-source documents for review and an opportunity to share their insights and policy solutions. Students learn policymaking strategies during the event, engage in a known public debate, and become epistemic contributors by sharing their ideas. The main goal of the policython is a pedagogical exercise. The capability approach underpins the pedagogical framework of the event. This paper includes author reflections about challenges, opportunities, and successes and recommendations and resources for faculty and student leaders who want to launch a policython
The Development of Parasocial Interaction Relationships on YouTube
No full textContinuing research on the development of parasocial relationships, the present study modernized a seminal study conducted by Rubin and McHugh (1987) investigating the relationship among communication, liking, and intimacy in forming a relationship with a television character. This study applied this research to the YouTube video sharing platform to see if such a relationship was evident on social media. Results of a structural equation model closely replicate the original findings, and confirmed that exposure to YouTube predicted both social and physical attraction. This attraction was related to parasocial relationship formation, which then positively increased the relational importance. Overall, the results provide justification for extending the theoretical expectations of parasocial interaction to the YouTube context
