1,720,992 research outputs found
Customer Knowledge Management (CKM) & Customers' active role in the third millennium (needs & concerns): with a look at the direct selling industry
Full text linkAbstract
In the 21st century, the world is going through a time of severe and rapid transition. The
marketing model can be viewed as an equilibrium to the macro-economic framework. The
macroeconomic changes will cause the consumers' behavior and marketer's qualification standards
changes that lead to a necessary marketing shift. The companies' relationship with their customers
needs improvement, and consumers should be at the heart of the enterprise to generate value for
all participants.
In recent years, organizations have recognized Customer Knowledge Management (CKM)
as a significant role in gaining a competitive advantage. In CKM, customers become partners of
the organization, and with the acquisition, sharing, and development of their knowledge, both
parties make a profit (Sulaiman et al., 2011) (Sarhadi, 2013). CKM involves bringing the customer
perspective into the knowledge management equation even though customers are reluctant to
engage in voluntary knowledge sharing (Desouza et al., 2008). There is more need for
entrepreneurship knowledge of customers and current marketers for sustainable CKM flow
between companies and customers. However, there are some concerns about sustainable CKM that
are discussed in the first chapter.
Then in the second chapter, there is a discussion of the Amway company's case study.
Amway was founded in 1959, and company sales were 8.8 billion US dollars last year. Through
its Multilevel Marketing (MLM) plan, more than 450 products are distributed worldwide in 102
countries. Amway's relationship with its customers is different. They can set up their own business
through the Amway business platform and be an Independent Business Owner (IBO). These junior
business owners need to learn entrepreneurship to be successful in their own businesses. MLM's
unique structure and the Amway training system will provide essential pieces of training. This
study will see if the MLM training system is more economical and practical than current corporate
marketing. In the end, we try to check the accuracy of some hypothesis based on Overt Participant
Observation and Amway case study with the help of different available tools. Hypotheses are:
• H1: Customers will have an active role in the future of marketing, so they need further
entrepreneurial knowledge.
• H2: Amway particular business plan (MLM) will promote a sufficient CKM level
• H3: Amway innovation and sales success have a positive correlation with its CKM level
• H4: MLM business plan can be a good sample and guideline for interested amateur
companies in CKM
• H5: MLM business plan can be continued and succeeded in the 21st century
• H6: Amway business plan can fill the future employment gap (automation and artificial
intelligence effect) in the future
• H7: There is a significant difference between these three groups Entrepreneurial Intention:
1) people who do not have Marketing and Network Marketing experience 2) people who
just have Marketing experience 3) people who have Network Marketing experience
• H8: People with Network Marketing experience have a better entrepreneurial intention
level than other groups
For the first hypothesis, there is theoretical analysis available from different resources in
the first chapter. Then for verifying the next five assumptions, qualitative analysis, Case Study,
and Interviews are used in the second and third chapters, and finally, for the last two ones,
quantitative analysis based on questionary applied in the third chapter
Big data analytics and internationalisation in Italian firms
No full textThe chapter focuses on the role of big data in developing firms’ international
e-commerce. We explore the effect of three different types of big data approaches on the probability of firms entering international markets via web sales. Specifically, we consider the following approaches: (a) use of big data managed by internal firm staff; (b) use of big data managed by specialised consulting firms; and (c) use of big data jointly managed by internal firm staff and specialised consultant firms. Applying qualitative data models on a large sample of Italian firms (about 18,900 firms), we find that the use of big data managed by internal staff or by specialised consulting firms is positively associated with the development of international e-commerce, but with important differences in relation to the firm size
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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