1,720,957 research outputs found
Framing knowledge structure of customer engagement: a multimethod review
No full textPurpose
This study aims to perform the bibliometric analysis of the customer engagement (CE) literature, highlights the major research themes and classifies the subdomains. The study also identifies antecedents and consequences, as well as dimension evolution, and suggests future research directions.
Design/methodology/approach
This study used a comprehensive bibliometric approach using Scopus data from 2002 to January 2024. Advanced analytical techniques, including bibliometric and cocitation analysis using R and bibexcel, were used. In addition, machine learning (ML)-based Latent Dirichlet Allocation (LDA) was used to extract latent themes.
Findings
This study reveals the domain’s past trend and present research scenario. The thematic analysis of CE is classified into three phases. Document cocitation analysis provided four broad clusters: conceptualization and operationalization, value creation through engagement, building relationships with brands and engagement-social media interface. The antecedents and consequences are categorized and presented along with the evolution of the multidimensional nature of CE.
Originality/value
This study adds to the literature in two key ways. First, the entire scholarly production has been compiled into one frame. Second, multiple methods were used to unravel citation, cocitation and textual data. Furthermore, ML-based LDA was used to extract latent themes from clusters and future research directions were proposed
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Engaged to Gain: how psychological needs drive integrative benefits via online customer engagement
No full textOnline Brand Communities (OBCs) are powerful platforms for fostering customer participation, retention, and engagement. However, existing research on online customer engagement (OCE) often underexplores the role of fundamental psychological needs. This study addresses that gap using a mixed-methods approach. Study 1 (qualitative, phenomenological) identifies three key drivers of OBC engagement—social needs, status needs, and the need for validation. Study 2 (quantitative) integrates Self-Determination Theory (SDT) and Social Exchange Theory (SET) to develop and test a model linking these needs to personal and social integrative benefits via OCE, using data from 416 Indian users analysed through PLS-SEM. The results show that social needs and the need for validation significantly drive OCE, which in turn substantially influences both benefit types. OCE fully mediates the relationship between need for validation and personal-integrative benefits, and partially mediates the effect of social need on personal-integrative benefits and social-integrative benefits. Additionally, OCE partially mediates the relationship between need for validation and social-integrative benefits. The study contributes to the CE literature by offering a unified SDT–SET framework that captures both the motivational and relational dimensions of engagement and reconceptualises the need for validation as a key antecedent of OCE. Managerially, it highlights the need for brands to focus on fostering social connection and affirmation, rather than status-based incentives, to build more meaningful and enduring community relationships
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Eco-stories that stick: Sustainability-focused digital marketing strategies by rustic hue
No full textThis case study examines Rustic Hue® (RH), a sustainable fashion brand committed to ethical practices, cultural heritage, and environmental protection. RH faced challenges in effectively communicating their orientation and commitment to social, economic and environmental sustainability while differentiating themselves in a crowded market. To overcome this challenge, RH implemented strategic digital storytelling in an innovative manner. They utilized their own digital media, including social media and the website, to showcase collaborations with weaving communities, highlight design innovations and customer testimonials. These approaches helped RH to foster trust, transparency, enhanced market recognition, and establish cultural relevance. Beyond sharing product-oriented stories, they also emphasize and publish on environmental responsibility through their “Jugaad” line, which promotes upcycling and zero-waste practices. Furthermore, RH documents the lives and practices of these communities and shares research findings to promote public awareness and appreciation
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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