1,721,083 research outputs found
La comunicazione ingannevole del prezzo di vendita di prodotti e servizi: effetti su atteggiamenti e intenzioni d’acquisto dei consumatori
No full textLa comunicazione ingannevole del prezzo di vendita di prodotti e servizi: effetti su atteggiamenti e intenzioni d’acquisto dei consumatori
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FEEDING POST-MODERN FAMILIES: FOOD PREPARATION AND CONSUMPTION PRACTICES IN NEW FAMILY STRUCTURES
No full textPrice misleading advertising: effects on trustworthiness toward the source of information and willingness to buy
No full textPurpose – The aim of the research reported is to investigate consumers'reactions to advertisements containing misleading information on price. The underlying thesis is that such advertising generates negative consumer reactions in terms of attitude and intention and that these are heightened in the presence of suspicion.
Design/methodology/approach – A qualitative study was employed to identify the most frequently used misleading price communication strategies in Italy, and subsequently, an experimental study examined consumer response to a selection of advertisements that rely on these.
Findings – The qualitative study allows for the development of a typology of eight different misleading price communication practices which includes those based on the provision of purely false information alongside those employing an unclear or incomplete application of complex price communication strategies. The experimental study reveals that, when price information is communicated using misleading practices, consumers develop lower levels of trustworthiness toward the source of information as well as willingness to buy. Furthermore, these effects are heightened in the presence of suspicion.
Research limitations/implications – These results provide evidence that consumers may react unfavourably to misleading price information. In addition, the research demonstrates that this negative response is greater for suspicious rather than non-suspicious consumers.
Originality/value – The paper contributes to the growing body of literature that demonstrates consumers' negative reactions to unclear and incomplete price information generated by the misleading usage of complex price communication strategies.<br/
LA RELAZIONE TRA PREZZO E QUALITÀ OGGETTIVA DEL PRODOTTO. UNO STUDIO SUL MERCATO ITALIANO
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L' analisi del comportamento del consumatore per la determinazione del prezzo di vendita di prodotti e servizi
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The role of elevation in consumers’ prosocial reactions to positive corporate social activities.
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