1,720,970 research outputs found
Benefit segmentation for unit trust products in Malaysian financial service industry
No full textThe purpose of this paper is to empirically a model that reflects the different types of benefit perceived by unit trust retail investors. A quantitative analysis through a personal survey to unit trust customers was performed. A customer study in the mutual fund service industry was conducted on one of the famous government linked company that provides unit trust products in Malaysia. Data were analyzed through factor analysis and regression model is estimated. The results from the regression model suggest that functional and experiential benefits have a major influence on customer satisfaction and purchase intentions. The findings also suggest that unit trust providers should consider treating consumers as partners in their provision of existing services toward unseen criteria and overlooking these less visible area, such as feelings of being successful, comfortable, confidence, independent, and having optional to make decision. This study is strategically important to unit trust providers in Malaysia to encourage them to offer new benefit for their customer. The present study is limited in its scope and a first approach of benefit construct is considered and future research was suggested by adding new constructs in order to deepen into the analysis of the relationship between customer and unit trust providers
Application of decomposed theory of planned behavior on post graduate students toward on-line shopping
No full textPredicting the Purchase Intention for Organic Product: A Review and Conceptual Framework
No full text
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE
No full textCity branding can be thought of as a sub-field of place branding. City branding has been ingrained in government policy and procedure by policymakers and city planners. Because of the topic's complexity, it would demand a common ground interpretation. Cities might be marketed as "products" through branding activities from a marketing standpoint. With various views on city branding, this article defines it as a set of actions to improve the city's image to benefit stakeholders and the city itself. This study suggests that city branding requires a more critical conception to understand the image. The authors integrate insights from the literature on place branding and brand
image to argue that city image is complex, coming from many points of view that contribute to the various interpretations. Understanding the city brand image is necessary since it contains the city's overall perspective, which is related to a gestalt theory. The paper provides knowledge on the complexity of city image. The authors also recognize that stakeholders’ perception of city image can
be measured holistically, particularly actual and future residents. Additionally, it provides a more
comprehensive definition of city image, which can aid academics in dealing with the complexity of
city images
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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