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PERAN PERPUSTAKAAN DALAM MENUNJANG PROSES PEMBELAJARAN KELAS INTERNASIONAL DI SMA NEGERI 1 PALEMBANG
Full text linkSkripsi ini membahas tentang peran perpustakaan dalam menunjang proses
pembelajaran kelas Internasional di SMA Negeri 1 Palembang beserta kendala yang
dihadapi perpustakaan dalam menunjang proses pembelajaran. Penelitian ini
merupakan penelitian deskriptif dengan pendekatan kualitatif. Pengumpulan data
dilakukan dengan observasi, wawancara, dan dokumentasi. Informan dalam
penelitian ini yaitu kepala sekolah, kepala perpustakaan, staf perpustakaan dan siswa
kelas Internasional di SMA Negeri 1 Palembang. Hasil penelitian ini menunjukan
bahwa peran perpustakaan SMA Negeri 1 Palembang dalam menunjang proses
pembelajaran kelas Internasional dari segi koleksi buku paket sudah cukup memadai
tetapi masih perlu ditingkatkan sehingga perlu dilakukan pengembangan koleksi- koleksi yang diperlukan oleh kelas Internasional dalam menunjang proses belajar.
Sedangkan yang menjadi kendala utama dalam penelitian ini yaitu masih kurangnya
tenaga pengelola perpustakaan sehingga perpustakaan tidak berjalan dengan baik, dan
kurangya sarana dan prasarana sehingga mengakibatkan kurangnya minat kunjung
siswa dan kecintaan siswa terhadap perpustakaan.
Kata kunci : Peran Perpustakaan, Proses Pembelajaran, Kelas Internasiona
Analisis Biaya dan Manfaat Sertifikasi ISPO bagi Perusahaan Perkebunan Kelapa Sawit di Kabupaten Pasaman Barat
Full text linkANALISIS BIAYA DAN MANFAAT SERTIFIKASI ISPO
BAGI PERUSAHAAN PERKEBUNAN KELAPA SAWIT
DI KABUPATEN PASAMAN BARAT
Abstrak
Pemerintah Indonesia telah menerapkan sistem yang menjamin produksi kelapa sawit yang berkelanjutan dengan mewajibkan seluruh Perusahaan Kelapa Sawit memiliki sertifikat Indonesian Sustainable Palm Oil (ISPO). Hasil penelitian menunjukkan, komponen biaya sertifikasi ISPO PT. Perkebunan Nusantara VI Ophir terdiri dari biaya pengurusan mendapatkan sertifikat ISPO dan biaya penerapan prinsip kriteria sertifikasi ISPO. Secara total biaya pada saat sesudah memperoleh sertifikasi ISPO lebih kecil persentasenya yaitu 1,80 % dibandingkan biaya pada saat sebelum mendapat sertifikat ISPO yaitu 98,20 %. Sebahagian besar telah dipenuhi PT. Perkebunan Nusantara VI Ophir sebelum penerapan sertifikasi ISPO. Manfaat langsung sertifikasi ISPO berpengaruh terhadap tingkat pendapatan. Pada saat sesudah ISPO dibandingkan sebelum ISPO, lebih besar/lebih tinggi tingkat produktivitas TBS 3,36 %; rata-rata harga jual CPO dan Inti Sawit 10,46 %; penerimaan per Kg penjualan CPO 52,36 % dan Inti Sawit 15,29 %; serta tingkat pendapatan per Kg 3,92 %. Perhitungan rasio penerimaan terhadap biaya menunjukkan nilai rasio R/C diperoleh lebih besar dari satu, berarti penerapan ISPO secara finansial efisien atas biaya yang dikeluarkan. Manfaat tidak langsung sertifikasi ISPO berpengaruh terhadap aspek operasional, hubungan masyarakat sosial, dan kepedulian perusahaan terhadap lingkungan sebagai berikut : kelengkapan dokumen dan kesesuaian dengan kegiatan operasional; terkelolanya kegiatan pemeliharaan tanaman dan sistem penerimaan tenaga kerja; meminimalisir kasus kebakaran, angka kecelakaan kerja, kejadian pencurian TBS; penanganan permasalahan konflik dengan masyarakat; hubungan dengan pemerintah, tenaga kerja, masyarakat dan pembeli; terkelolanya dampak penurunan kualitas air, kualitas udara dan kebisingan, pengolahan limbah B3; perusahaan mendapat penghargaan peringkat biru dalam penilaian kinerja perusahaan di bidang lingkungan. Manfaat ISPO jangka pendek, peningkatan produksi dan rendemen, penjualan dan jangkauan pasar yang lebih luas, dan peningkatan pendapatan. Manfaat ISPO jangka panjang, CPO yang diproduksi memiliki kualitas dan mutu yang unggul serta berwawasan lingkungan sehingga mampu menepis isu negatif pengelolaan perkebunan kelapa sawit dan memenuhi permintaan pasar akan CSPO (Certified Sustainable Palm Oil).
Kata kunci : biaya dan manfaat, sertifikasi ISP
MENCIPTAKAN STRATEGI PEMASARAN BERKELANJUTAN PADA UKM
Full text linkPemasaran Berkelanjutan menekankan kepada aktivitas pemasaran yang bertanggung jawab secara sosial dan lingkungan, yang dapat memenuhi kebutuhan konsumen dan pelaku bisnis atau perusahaan, pada saat yang bersamaan tetap menjaga dan meningkatkan kemampuan generasi mendatang untuk dapat memenuhi kebutuhan. Mitra kegiatan bergerak dalam usaha kuliner yang berlokasi di Jambi. Dalam kegiatan nya menghadap masalah terutama dalam hal pemasaran berkelanjutan. PKM bertujuan membantu mitra dalam upaya meningkatkan pengetahuan tentang pemasaran berkelanjutan yang mampu meningkatkan keunggulan bersaing. Metode kegiatan dilakukan dengan pelatihan terkait dengan pemasaran berkelanjutan tentang bagaimana mitra berhubungan dengan lingkungan dan kepentingan nya. Strategi ini juga membantu mitra meningkatkan loyalitas merek, meningkatkan kepuasan karyawam, mencapai kepatuhan terhadap peraturan serta meningkatkan keuntungan. Pelatihan dilakukan secara daring. Hasil kegiatan menunjukkan, pelatihan tentang strategi pemasaran berkelanjutan sudah dilaksanakan dengan lancaar, pelaksanaannya melalui zoom dan dibantu 2 mahasiswa. Mitra dapat memahami strategi pemasaran keberlanjutan dalam memasarkan produk yang dijual. Luaran PKM berupa publikasi ke jurnal dan HKI.
Key word: pemasaran berkelanjutan, pelatihan, UK
THE INFLUENCE OF SELF-CONGRUENCE, CONSUMER, INFLUENCER, AND PRODUCT CONGRUENCE ON IMPULSE BUYING
Full text linkA perfect and charming appearance is the desire of everyone. The growing awareness of the importance of self-care has fueled the growth of the beauty industry. Cosmetic companies are thriving, and many local cosmetic brands have begun to emerge. This study aims to analyze the impact of self, consumer, product, and influencer congruence on impulse buying of cosmetic products. The sampling technique used was non-probability sampling, specifically purposive sampling. The sample for this study consisted of 120 female teenagers in Jakarta who have purchased cosmetic products. Data was collected by distributing questionnaires via Google Forms to a sample of regular coffee shop customers in West Jakarta. The data were analyzed using the Structural Equation Modeling (SEM) method with the SmartPLS 4.0 software application. The results of the study showed that Self–Congruence and Influencer–Product Congruence had a positive and significant influence, while Consumer–Influencer Congruence and Consumer–Product Congruence had a positive but insignificant effect. These findings provide valuable insights into how the concept of congruence can affect impulse buying behavior among female teenagers in Jakarta, and these results can be used by local cosmetic companies to enhance their marketing strategies
THE EFFECT OF RISK TAKING ON PRODUCT ADVANTAGE WITH INNOVATIVE AND PROACTIVE AS MODERATING VARIABLES IN CULINARY MSME IN TANGERANG
No full textThis study aimed to examine the effect of risk taking on product advantages with innovative and proactive as a moderating variable on MSMEs in Tangerang. Total of 90-100 MSMEs were studied by taking samples. The sampling technique used was convenience sampling based on the ease and willingness of MSMEs when collecting data. The technique of collecting data was done by distributing questionnaires to respondents who were selected as sample members. The data obtained will be analyzed by SEM using Partial Least Square (PLS). The results showed that there was no effect of risk taking on product advantages with innovative and proactive as a moderating variable in MSMEs. However, there is an effect between being proactive on product advantages.
Keywords: Risk Taking, Product Advantages, Innovative, Proactive, MSM
THE EFFECT OF SERVICE QUALITY, DESTINATION IMAGE, AND MEMORABLE EXPERINCE ON REVISIT ITENTION OF CAMPX JATILUHUR
Full text linkThis study aims to determine the effect of service quality, destination image, and memorable experience on the intention to revisit the CampX Jatiluhur tour. The population of this study were all visitors to Campx Jatiluhur, while the technique used in sampling was purposive sampling with a sample of 100 respondents. This analysis process uses the SEM method and will be processed with SmartPLS 4 software with 2 elements of the PLS path model, namely inner model analysis and outer model analysis. Based on the results of the study, it can be concluded that Service Quality has a positive and significant effect on the intention to revisit CampX Jatiluhur tourism, Destination Image has a positive and significant effect on the intention to revisit CampX Jatiluhur tourism, and Memorable Experience has a positive and significant effect on the intention to revisit CampX Jatiluhur tourism
FACTORS THAT INFLUENCE ENTREPRENEURIAL INTEREST OF FEB STUDENTS OF TARUMANAGARA UNIVERSITY
No full textEntrepreneurship is an important aspect for economic development in a country, because entrepreneurship can maintain economic balance by opening up jobs in a country and can increase people's income. In Law Number 20 of 2008 concerning MSMEs through a conducive business climate and business development. The development of the business climate is carried out by determining various regulations and policies in various aspects of economic life. Therefore, Micro, Small and Medium Enterprises get the maximum opportunity, protection and business support. Business development is carried out by providing mentoring facilities and strengthening assistance to grow and increase competitiveness. The purpose of this study was to find out 1) the effect of entrepreneurship education on the entrepreneurship interest of Tarumanagara University FEB students, 2) the influence of the family environment on the entrepreneurship interest of Tarumanagara University FEB students, 3) the effect of self-concept on the entrepreneurship interest of Tarumanagara University FEB students. The sample selection technique used in this study was non-probability sampling and the sampling technique used was purposive sampling. Data was taken using an online google form questionnaire with a total of 100 respondents. Data processing in this study uses SmartPLS. The sample in this study was FEB students at Tarumanagara University who had taken entrepreneurship courses and were interested in becoming entrepreneurs. The results of this study are 1) Entrepreneurship education has no effect on the entrepreneurship interest of FEB Tatumanagara University students, 2) The family environment has no effect on the entrepreneurship interest of FEB Tarumanagara University students, 3) Self-concept has a positive effect on the entrepreneurship interest of FEB Tarumanagara University students.
Keywords: Entrepreneurship Education, Family Environment, Self-Concept, and Entrepreneurial Interes
Pengaruh Subjective Norm dan Religiosity terhadap Purchase Intention dari Halal Brands Melalui Attitude
No full textThe number of brands on the market makes every customer face in determining the product to be purchased. Products with Halal certification are very important for adherents of the Islamic faith. The broad perspective of Halal brands has become a component of life for a follower of Islam. In Indonesia, in the industry, it is necessary to have a halal status and must go through several procedural steps in order to be able to market the Halal brand. The existence of this study aims to examine the effect of subjective norms and religiosity on purchase intention and attitude as a medium for mediating subjective norms and religiosity on purchase intentions of Halal brands. The technique used is non-probability sampling with a purposive sampling method, then the questionnaire distributed online via google form, and processed using SmartPLS 4. The population is users of Halal brands, totaling 105 respondents domiciled in Jakarta. This research uses data analysis, such as validity and reliability tests; multicollinearity; coefficient of determination; effect size; and hypothesis testing. The results of this study are subjective norms and religiosity can affect purchase intention, while subjective norms and religiosity can affect purchase intentions through attitude mediation.
Keywords : Subjective Norm, Religiosity, Attitude, Purchase Intention, Halal Brand
THE EFFECT OF ITEM BASED LOYALTY PROGRAM, SOCIAL MEDIA MARKETING AND SALES PROMOTION ON PURCHASE DECISION ON E-COMMERCE USERS
Full text linkThe purpose of this research is to test item-based loyalty programs, social marketing, and sales promotion that have an influence on purchase decisions among e-commerce users. Sampling was carried out using the non-probability sampling method and the data collection technique used purposive sampling, the sample size was 250 respondents, namely e-commerce users in West Jakarta. Data was collected by distributing questionnaires online via the Google Form. The analysis technique used is SEM analysis and the data is processed using SmartPLS software. The results of this study indicate that item-based loyalty programs have a significant positive effect on purchase decisions, social marketing has a significant negative effect on purchase decisions, sales promotion has a significant positive effect on purchase decisions. Sales promotion, Item-Based Loyalty Program, Social Media Marketing are tools used by companies to increase the level of sales of a product and determine consumer purchasing decisions. The novelties of this study will provide guidelines for future research, design the most effective programs for e-commerce entrepreneurs, and provide empirical results for future research..
Keywords: item based loyalty program, social marketing, sales promotion, purchase decisio
THE IMPACT OF PERSONALITY TRAITS AND PERSONAL SUITABILITY ON THE LEVEL OF SATISFACTION AND LOYALTY OF WEST JAKARTA COFFEE SHOP CONSUMERS
No full textThis study aims to examine the influence of personality traits and self-congruence on the level of customer satisfaction and loyalty in coffee shops in West Jakarta. Coffee shops provide an interesting context for understanding how personality traits and self-congruity can shape consumer experiences in the cafe environment. The population of this study were coffee shop customers in the western Jakarta area. This study used a sample of 120 respondents. The research method in this study was non-probability sampling using the purposive sampling sample collection technique. Data collection was carried out by distributing questionnaires via Google Forms to a sample of regular coffee shop customers in West Jakarta. The questionnaire questions were designed to measure personality traits, perceived self-congruity with the coffee shop brand, level of satisfaction, and level of customer loyalty. The data were analyzed using SEM (structural equation modeling) through the SmartPLS4 software application. The results showed that personality traits, self-congruity, and satisfaction each have a positive and significant influence. However, personality traits and loyalty have a negative and insignificant effect. The results of this study can provide deep insight into how psychological and social factors affect the level of customer satisfaction and loyalty in West Jakarta coffee shops, and these findings can be used by all coffee shops in providing strategic guidance, improving customer experience, optimizing brand image, and building sustainable consumer loyalty in an increasingly competitive coffee market.
Keywords: Personality Traits, Self-Congruity, Customer Satisfaction and Loyalt
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