1,720,976 research outputs found
Graciela Batticuore, Klaus Gallo y Jorge Myers (comps.). Resonancias románticas. Ensayos sobre historia de la cultura argentina (1820-1890). Buenos Aires, Eudeba, 308 páginas.
No full textFil: Rocchi, Fernando. Universidad Torcuato Di Tella; Argentina.Es éste un libro de consulta ineludible para quienes pretendan conocer la historia de la Argentina en el siglo XIX. Este trabajo reafirma la importancia que ha tenido en la historiografía de los últimos años la primera mitad del siglo XIX. Una década atrás, este período ostentaba la triste fama de ser uno de los períodos menos conocidos de la historia argentina; hoy, en cambio, es uno de los campos más fértiles en la investigación sobre nuestro pasado. Las nuevas investigaciones rescatan viejos hallazgos que las modas historiográficas habían dejado llamativamente en el olvido a la vez que proponen una novedad interpretativa
Consumo y publicidad : : el encuentro de la historia económica con la historia cultural
No full textLa demanda se compone de dos variables clave para comprenderla. Una es la evolución del consumo como ingrediente fundamental.\nLa otra se refiere a su comercialización, donde se destaca el fenómeno de la publicidad. En realidad, ambas representan dos caras de una misma moneda. No ha habido, sobre todo para el caso de la Argentina, un estudio de la interacción entre la historia económica y la historia cultural en el proceso de demanda. Este es el aspecto en el que se desarrollan los cuatro artículos presentados en este dossier, que analizan este aspecto de la economía tanto ambas visiones. En efecto, estas dos disciplinas se encuentran fuertemente retroalimentadas entre sí, lo que nos permite dar una idea global sobre los temas estudiados.Demand is composed of two key variables to understand it. One is the evolution of consumption as a fundamental ingredient. The other refers to its commercialization, where the phenomenon of advertising stands out. In reality, both represent two sides of the same coin. There has not been, especially in the case of Argentina, a study of the interaction\nbetween economic history and cultural history in the demand process. This is the aspect in which the four articles presented in this dossier are developed, which analyze this aspect of the economy from both visions.\nIndeed, these two disciplines are strongly interrelated, which allows us to give an overall idea of the topics studied.Fil: Rocchi, Fernando. Universidad Torcuato Di Tella. Buenos Aires, Argentina
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Selling the economy: brands, marketing and advertising in Argentina (1876-1930)
Full text linkEl propósito de este artículo es insertar la experiencia argentina dentro de la discusión internacional sobre la importancia de los activos intangibles y el papel de las marcas en las estrategias de marketing de un conjunto de empresas líderes en el mercado de consumo masivo en Argentina. Para ello, estudia la evolución del registro de marcas en Argentina desde su creación en 1876 hasta 1930, vinculándolo con la expansión económica del periodo y con la formación de una cultura de consumo basada en las marcas (branding). Además, analiza el papel de las marcas en la evolución de la publicidad argentina, desde la creación de la primera agencia en 1898, para avanzar en el movimiento iniciado en 1919 y desplegado en la década de 1920, cuando las agencias de publicidad comienzan a contar con un plantel de creativos y diseñadores y encuentran en la promoción de las marcas comerciales uno de sus principales objetivos. El trabajo demuestra que marcas y publicidad fueron dos caras complementarias del proceso de modernización que la Argentina vivió entre fines del siglo XIX y principios del XX.This article seeks to examine the role of brands and trademarks in Agentine firms’ marketing strategies until the Great Depression. To that end, it studies the evolution of trademark registration in Argentina from 1876 to 1930, and its relationship with the expansion of the local market and with the formation of a consumer culture based on mass production and branding. The research also analyzes the role of brands in the evolution of the Argentine advertising industry, from the creation of the first agency in 1898 to the analysis of the 1920s, when Argentine advertising agencies began to hire creatives and designers. By then, advertisement and brand promotion were their main objectives. Finally, this paper shows that brands and advertising were two complementary sides of the modernization process that the country went through between the late nineteenth and early twentieth century.Fil: Lluch, Andrea Mari. Universidad Nacional de la Pampa. Facultad de Ciencias Humanas. Instituto de Estudios Históricos y Sociales de La Pampa. - Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Patagonia Confluencia. Instituto de Estudios Históricos y Sociales de La Pampa; ArgentinaFil: Rocchi, Fernando. Universidad Torcuato Di Tella; Argentin
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
- …
