81 research outputs found
Social Media Marketing and Customized Customer Relationship Management: The Implication For Marketing Performance of Budget Hotel Industry
No full textThe purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia. Specifically, this research aims to empirically examine the influence of the utilization of social media marketing and customer database management on customized CRM and marketing performance. A total of 115 respondents consisting of general managers and marketing managers of budget hotels in West Java was selected as sample by using simple random sampling technique. By employing Structural Equation Modeling (SEM), the findings have found that social media marketing equipped with customer database management significantly affects the customization of customer relationship management (CRM). Furthermore, customized CRM has a significant effect on marketing performance of budget hotels. The findings highlight that social media enables hotel businesses to interact with customers on a one-to-one basis, which allows for a more personalized customer experience. By analyzing customers\u27 social media behavior and interests, hotel marketers can tailor their marketing efforts to suit each customer\u27s needs and preferences. With better customer data, budget hotel businesses can create targeted marketing strategies that effectively meet their customers\u27 needs thereby enhancing their overall customer relationship management and marketing performance.
Keywords: budget hotel, customer relationship management, database management, marketing performance, social media marketin
ANALISIS KESULITAN BELAJAR GERAK DALAM PROSES PEMBELAJARAN SENAM LANTAI TANPA ALAT
No full textTujuan penelitian ini untuk mengetahui seberapa besar faktor internal dan faktor eksternal mempengaruhi kesulitan belajar gerak dalam proses pembelajaran senam lantai tanpa alat. Penelitian menyebutkan bahwa peserta didik pada masa sekolah sering dihadapkan dengan masalah kesulitan belajar gerak. Faktor yang mempengaruhi kesulitan belajar gerak tersebut adalah faktor internal dan faktor eksternal (Juliantine dkk. 2016). Metode penelitian ini adalah penelitian deskriptif kuantitatif yang menggunakan metode survei. Partisipan yang terlibat dalam penelitian ini adalah peserta didik kelas VIII dan guru PJOK di SMP Negeri 14 Bandung. Populasi yang digunakan adalah seluruh kelas VIII SMP Negeri 14 Bandung yang berjumlah 302 orang. Sampel yang digunakan adalah 20% dari populasi dengan jumlah 60 orang dengan teknik random sampling. Instrumen yang digunakan untuk pengambilan data yaitu menggunakan angket/kuesioner yang telah diuji validitas dengan besar antara 0.268-0.534 dan reliabilitas dengan besar 0.781, kemudian didokumentasikan. Teknik analisis data menggunakan analisis statistik dengan rumus deskriptif prosentase. Penelitian ini dilakukan agar guru PJOK dapat menganalisis kesulitan belajar gerak yang terjadi pada peserta didik di sekolahnya. Hasil penelitian menunjukkan bahwa faktor yang mempengaruhi kesulitan belajar gerak dalam proses pembelajaran senam lantai tanpa alat adalah tinggi dengan persentase 71.62%. Pengaruh dari faktor internalnya adalah tinggi dengan persentase 77.33%. Pengaruh dari faktor eksternalnya adalah tinggi dengan persentase 65.92%. Artinya faktor internal dan faktor eksternal memberikan pengaruh yang signifikan terhadap kesulitan belajar gerak dalam proses pembelajaran senam lantai tanpa alat
PENGARUH SISTEM ANGGARAN TERHADAP KINERJA AWAK KAPAL DI PT. DIAN BAHARI SEJATI
No full textAhmad Zaki Very Setiadi, 51145493 K, 2018 "Influence Of Budget System
About Performance Of Crew Ship In PT.Dian Bahari South
Jakarta " Diploma IV Program, study program of Port and
Shiping, Merchant Marine Polytechnic Semarang, Supervisor I:
Nita Styaningsih, S .Pd, M. Hum, mentor II: Capt. Firdaus Sitepu
S.ST, M.Si.
The operation of the ship is quite dense requires the procurement and
regular maintenance so that ship operations are not hampered and problematic.
The obligation of the company as the owner of the vessel shall provide spare parts
and ship equipment that support the maintenance of the vessel. The Company
forms part of its organizational structure responsible for the maintenance of all
shipments, namely purchasing logistics
In this study the authors explain the role of purchasing logistics in
supporting the operational activities of PT.Dian Bahari Sejati south Jakarta and
the constraints faced and the efforts made by purchasing logistics in the provision
of spare parts and ship equipment. The method used in the writing of this thesis is
descriptive qualitative method. The data collected by the authors are sourced
from people who are related to the problem of purchasing logistics and data
results of author observation.
The results of research conducted during the implementation of the author
Land Practices in PT. Dian Bahari Sejati South Jakarta, purchasing logistics acts
as a provider of spare parts and ship equipment to carry out ship maintenance in
order to ship operations smoothly. Constraints faced by purchasing logistics in
support of operasiaonal activities such as company policies that do not make
goods, approval of supervisors who are too long distant supplier location,
payment to vendors.
Keywords: purchasing logistics, budgetin
The effects of competition on market segment selection
No full textIn this research, we investigate the dynamics of firms' segment selection, in which segments a firm decides to enter and compete, and in which segments a firm decides to exit, from a competitive perspective. Specifically, we examine how firms make segment selection by simultaneously considering seemingly contradictory effects: the segment competitive condition predicts that firms avoid competition and imitation effects that influence firms to imitate each other and to cluster together. To investigate this, we observed positional moves of firms operating in the U.S. automobile industry between 1950 and 1993 (annual panel data) with around 11,000 items of complete observations with an unbalanced time series cross sectional panel. The data recorded 723 segment entries and 627 segment exits. A discrete time event history analysis with time-varying independent variables was employed to estimate the effects of the independent variables on the probability of a company conducting segment entry or exit in a specific segment. The results suggest that although firms tend to avoid their competitors, the fear of losing market opportunity makes firms follow and imitate each other, and thus mitigate their effort to reduce the competition.Ph.D.Includes bibliographical referencesby Setiadi Uma
UPAYA MENEKAN PENYUSUTAN MUATAN BAHAN BAKAR MINYAK DI KAPAL MT. BUMI INDONESIA
No full textABSTRACT
Nanda Setiadi Darmawan . 49124393 N “Upaya Menekan Penyusuatan Muatan Bahan Bakar Minyak di Kapal MT. Bumi Indonesia”, Mini Thesis, Merchant Marine Polytechnic Semarang
Losess is a problem that always arises in the process of loading, unloading and transporting. With these efforts should be made and constraints faced to suppress the depreciation charge. This is because the implementation and supervision of loading and unloading unfavorable, inaccuracy in the measurement and calculation as well as measuring tools used not standard
The theoretical basis that the author used in writing this essay describes the efforts to suppress the depreciation charge of fuel oil at the port of loading and unloading as well as to identify and overcome in MT. Bumi Indonesia This thesis also describes the terms of shrinkage, measurement, measurement systems, the intent and purpose of measurement, calculation of the ship, the calculation of the amount of oil that has been published, as well as the procedures for calculation of oil onboard.
The method used writer is a descriptive qualitative research method, so that the author tried to explain the results of all the studies and research on an object obtained.
From the results of the study authors found shrinkage can not be minimized because they have not implemented procedures for implementing and monitoring the activities of dismantling and loading, as well as less rigorous in measuring and calculating the amount of the charge and not standard measuring tool used so that shrinkage occurs frequently. In order to suppress the depreciation charge of the implementation of the loading and unloading procedures performed well and improve supervision of loading and unloading. Efforts to overcome the obstacles encountered in efforts to suppress the shrinkage is more rigorous in measuring and calculating the amount of the charge, and should be standard measurement tools used during the measurement of the charge.
The conclusions of this thesis is the contraction still occurs in MT. Bumi Indonesia due to the implementation of the dismantling and loading are not implemented properly and the lack of supervision at the time of loading and unloading, as well as the constraints faced was less thorough in measuring and calculation. Suggestions author, with good implementation and monitoring and to overcome the obstacles encountered to be more careful in the measurement and calculation and measurement tools are standard
Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms
No full textSvrha – Općenito govoreći, provedba zelene prakse vodi većoj učinkovitosti poslovanja izvoznih poduzeća. Kako bi se empirijski testirao taj koncept, u istraživanju se predlaže marketinška strategija usmjerena okolišu kao prethodnica diferencijacije proizvoda i vodstva u troškovima te kao sredstvo za promicanje marketinškog i financijskog poslovanja.
Metodološki pristup – Istraživanje je provedeno na 388 ispitanika koji su operacijski, proizvodni i marketinški menadžeri indonezijskih izvoznih poduzeća pa je korišteno modeliranje strukturnih jednadžbi (SEM) sa softverom AMOS 18 za analizu podataka.
Rezultati i implikacije – Rezultati otkrivaju da marketinška strategija usmjerena okolišu značajno utječe na diferencijaciju proizvoda i na vodstvo u troškovima. Konkretnije, diferencijacija proizvoda istovremeno utječe na marketinške i financijske rezultate. Međutim, vodstvo u troškovima utječe samo na financijske rezultate, ali ne i na marketinške. Istraživanje upućuje na važnost orijentacije prema okolišu u postavljanju strategije poduzeća i promoviranju poslovanja međunarodnih poduzeća.
Ograničenja – Mjerne čestice korištene u istraživanju preuzete su iz postojećih istraživanja provedenih u razvijenim zemljama, a nije dokazana njihova pogodnost za izravnu primjenu u zemljama u razvoju kao što je Indonezija.
Doprinos – Doprinos rada jest u istraživanju važnosti studija o okolišu u postavljanju strategije poduzeća i promociji djelovanja međunarodnog poslovanja.Purpose – Broadly speaking, the implementation of green practice leads to higher performance in exporting firms. To test this concept empirically, this study proposes environmental marketing strategy as an antecedent of product differentiation and cost leadership as a means to promote marketing and financial performance.
Design/Methodology/Approach – This study was conducted on 388 respondents serving as operational, production, and marketing managers of Indonesian exporting firms and used structural equation modelling (SEM) with AMOS 18 as an analysis technique.
Findings and implications – The findings revealed that environmental marketing strategy significantly influences product differentiation and cost leadership. More specifically, product differentiation simultaneously influences marketing and financial performance. However, cost leadership influences financial performance but not marketing performance. This study implies the importance of environmental orientation in setting a firm strategy and promoting the performance of international firms.
Limitations – The measurement items proposed in this study were adopted from studies conducted in developed countries; they have not been proven appropriate for direct application in developing countries such as Indonesia.
Originality – This study is original in that it explores the importance of environmental studies in setting a firm strategy and promoting the performance of international business
Developing countries'participation in the World Trade Organization
No full textIn the 1960s and 1970s developing countries viewed UNCTAD (United Nations Conference on Trade&Development) rather than the GATT (General Agreement on Tariffs&Trade) as the main institution through which to promote their interests in international trade. But beginning with the Uruguay Round in the mid-1980s, their attitude changed, many more of them became members of the GATT, and a significant number played an active role in negotiations. The author analyzes developing countries'representation and participation in the World Trade Organization (WTO) as of mid-1997 to determine how developing countries can effectively promote their interests and discharge their responsibilities under the rules and agreements of the new organization. He concludes that although many developing countries are actively participating in the new process, more than half of the developing countries that are members of the WTO participate little more than they did in the early 1980s and have not increased their staffing, despite the vastly greater complexity of issues and obligations. Institutional weaknesses at home are the main constraints to effective participation and representation of their interests at the WTO. To make their participation more effective, he recommends that the developing countries establish adequately staffed WTO missions based in Geneva; failing that, pooling their resources and representation in Geneva; and being sure to pay their dues, which are typically small. He also recommends that the international community place higher priority on programs of assistance in support of institutional development of poorer countries aimed at enhancing their capacity to participate in the international trading system and the WTO -- and that the WTO review its internal rules and procedures to ensure that inadvertently they do not make developing countries participation more difficult.Economic Theory&Research,Decentralization,Economic Conditions and Volatility,Country Strategy&Performance,Labor&Employment Law,Trade and Services,Poverty Assessment,Economic Theory&Research,World Trade Organization,Country Strategy&Performance
Pengaruh Fasilitas, Promosi dan Citra Destinasi Terhadap Keputusan Berkunjung Pada Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes
No full textAgrowisata Besaran Hijau Pabrik Gula Jatibarang merupakan wisata pembelajaran dengan suasana sejarah atau Heritage sebagai perjalanan wisatanya. Tujuan dari penelitian ini yaitu untuk menganalisis dan menguji pengaruh fasilitas, promosi serta citra destinasi terhadap keputusan berkunjung pada Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes. Mengetahui apa yang menjadi alasan pengunjung melakukan kunjungan ke Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes menjadikan dilakukannya penelitian ini. Jenis penelitian kuantitatif menjadi jenis penelitian ini dengan melibatkan 90 responden yang dipilih menggunakan teknik Purposive Sampling. Penghimpunan data dilakukan dengan metode observasi, wawancara, menyerahkan kuesioner atau angket, dokumtasi serta studi pustaka. Analisis data dilakukan menggunakan bantuan SPSS. Hasil penelitian menunjukkan bahwa fasilitas dan citra destinasi secara parsial berpengaruh positif dan signifikan dengan nilai uji t pada variabel fasilitas yaitu yaitu 4.298 > 1.988 dan untuk variabel citra destinasi memiliki nilai 6.409 > 1.988. Kemudian untuk variabel promosi secara parsial tidak berpengaruh dan signifikan tetapi bernilai positif dengan nilai 0.829 < 1.988 dan nilai signifikansinya sebesar 0.409 > 0.05. sedangkan untuk uji simultan menunjukkan semua variabel berpengaruh secara bersama-sama dengan nilai sebesar 47.015 > 2.71 serta nilai signifikan 0.000 < 0.05
THE UTILIZATION OF ICT IN ENCOURAGING EDUCATION AND SUSTAINABLE ECONOMIC DEVELOPMENT IN RURAL AREAS
No full textThis study aims to analyze the utilization of Information and Communication Technology (ICT) in supporting sustainable education and economic development in rural areas, using SMP Negeri 2 Banjarharjo, Brebes Regency, as a case study. Data were collected through observation, interviews, and document analysis using a qualitative descriptive approach. The results show that the integration of ICT tools such as projectors, internet access, and other digital devices enhances students’ interest in learning and promotes interactive classroom environments. Teachers also reported increased student participation and understanding when using multimedia-based instruction. Furthermore, early ICT literacy at the junior secondary school level provides students with essential skills relevant to the digital economy, enabling them to access market information, manage digital content, and develop online microenterprises. These skills contribute to improving local economic productivity and open up new digital-based business opportunities. The study also highlights infrastructure challenges and the need for teacher training. In conclusion, ICT utilization in rural schools plays a strategic role in advancing both education and economic sustainability by empowering students with future-ready competencies
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen ( Studi Kasus Pada Cam Cafe Brebes )
No full textOne of the problems faced by cafes is how to keep consumers satisfied and increase their level of loyalty. This research aims to determine the effect of product quality and price on consumer satisfaction, the type of research used is quantitative. The population in this study was 480 cam cafe consumers. The sampling technique used the Solvin formula with a margin of error of 5% and obtained 218 respondents. The types of data used are secondary data and primary data. The data can be carried out using validity and reliability tests, followed by classical assumption tests and multiple linear regression tests. Hypothesis testing is carried out using the t test, f test and coefficient of determination. The results of this research state that the product quality and price variables have a significant and positive effect on consumer satisfaction. This can be seen from the results of the t test on the product quality variable, namely t count 4,470 > 1,971 t table with a significance value of 0.00 < 0, 05 and the price variable also has a significant and positive effect on consumer satisfaction, namely getting a calculated t value of 7,263 > 1,971 t table value with a significance value of 0.00 < 0.05. The f test obtained a calculated f value of 44,553 and an f table value of 3.04 so that 44,553 > 3.04 concluded that product quality and price jointly influence consumer satisfaction. The magnitude of the influence of product quality and price on consumer satisfaction is 55
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