1,720,988 research outputs found
Analyzing the relationships among critical brand equity drivers and consumer behavioural intentions: an empirical research
No full textTechnological and Innovative Advances in Sea-Land Logistics and Maritime Transport. A decade of transformation
No full textThe sea-land logistics and maritime transport industry have experienced a profound
transformation propelled by rapid technological advancements and innovative solutions. This
paper provides a comprehensive overview of the most noteworthy key technologies and
innovations that have shaped the landscape of sea-land logistics and maritime transport in
recent years. Focusing on the past decade (2013-2023), this study aims to detect insights from
cutting-edge scientific progress within the field.
The research adopts a meticulous approach, delving into the most relevant features and
characteristics of the latest evolutions and solutions in sea-land logistics and maritime
transport. By limiting the literature review to a specific ten-year timeframe, the study ensures
a concentrated exploration of the state-of-the-art developments. The overall framework is
designed to concentrate on technological and innovative aspects, offering a focused analysis of
the transformative trends that have emerged.
The paper categorises the technological advancements and innovations based on their
implications for sea-land logistics and maritime transport. Major areas of focus include
digitalisation and automation, intelligent transport systems, green and sustainable technologies,
and emerging trends in vessel design and propulsion. Through an exhaustive review of
scholarly contributions, the study distills critical insights into the applications, impacts, and
future trajectories of these technological interventions.
Key findings include the integration of digital technologies, such as the Internet of Things
(IoT), blockchain, and data analytics, into logistics and transport operations. Automation,
particularly in port operations and vessel management, emerges as a transformative force
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driving efficiency and cost-effectiveness. Sustainable technologies, including alternative fuels
and energy-efficient vessel designs, garner attention in alignment with global environmental
concerns.
The study offers a synthesis of the most relevant and influential technological and innovative
developments, providing a roadmap for researchers, industry practitioners, and policymakers.
By focusing on the last decade, the paper contributes to a nuanced understanding of the ongoing
transformations and sets the stage for future research directions in the dynamic sea-land
logistics and maritime transport domain
Segmenting cruise passengers from the experiential marketing perspective: An explorative study
No full textIn the cruise industry, there has recently been a considerable increase of interest in managing the on-board servicescape by recognizing the physical environment as an important driver of competitive advantage to provide a memorable tourism experience. However, few studies have focused on this issue in the specific context of the cruise industry, and even fewer studies have used this dimension as basis for clustering passengers. Adopting an experiential marketing approach, the aim of this study was to profile cruise passengers based on their perceived on-board servicescape and experience. Exploratory factor analysis (EFA) and Hierarchical Cluster Analysis were applied to data from a sample of 417 cruise passengers interviewed in 2017 at the port of call of Naples (Italy). The EFA revealed interesting insights by disconfirming the existing literature through the identification of new latent subfactors. Four clusters profiling interesting passenger types that are useful for customizing the on-board experience were identified. Moreover, analysis of variance (ANOVA) was employed to determine whether the different types of cruisers in their response to behavioral intentions (i.e. WOM and e-WOM). The empirical findings enrich the existing literature on the cruise experience by introducing an original model of segmentation; they provide some practical insights for cruise managers to develop customized on-board service offerings. Finally, research opportunities based on these findings are also discussed
Understanding Green Consumer Behavior in Digital Environment: A Systematic Literature Review
No full textThe interconnection among entrepreneurship, marketing and Innovation: the relevance of value creation
No full textCreazione e monitoraggio della customer experience nella gestione dei mega-eventi
No full textIl paper analizza il ruolo delle determinati di valore esperienziale nella gestione dei mega-eventi, focalizzando l’attenzione sulle principali dimensioni critiche di successo gestite dai “soggetti responsabili dell’offerta” e sulle tipologie di risposta generabili nei “soggetti fruitori end-user”, esterni (turisti) piuttosto che interni (residenti) al territorio. Il lavoro presenta un modello di analisi originale dei processi di creazione e monitoraggio della customer experience, validato attraverso una ricerca empirica avente ad oggetto un mega-evento sportivo: l’America’s Cup World Series - Napoli 2013. Lo studio del caso è stato condotto mediante analisi di fonti sia di natura secondaria che primaria, effettuando interviste personali ad alcuni membri del comitato organizzatore, turisti (n= 613) e residenti (n=741) fruitori dell’evento
The role of live streaming digital platforms to sustain brand strategies: An exploratory study
No full textGreen Marketing in the Digital Age: The Influence of AI on Green Consumer-Brand Perceptions
No full textThe influence of servicescape on experiential consumption and consumer delight: insights from a cruise setting
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