38 research outputs found
Impact of packaging design on perceived quality, perceived value, brand preference, and repurchase intention of candy products in Jakarta
No full textThis research aims to examine the influence of packaging design on perceived product quality, value, brand preference and repurchase intention of candy products in Indonesia. A survey was conducted to collect data from 201 respondents. This study employed Cronbach Alpha to test the reliability and Confirmatory Factor Analysis (CFA) to test the validity of the measurement items. Additionally, Structural Equation Modelling (SEM) was used to test the hypotheses. The results indicate that attitude towards packaging design has a significant and positive relationship toward perceived qualityperceived quality in turn has a significant and positive relationship with perceived value. Additionally, brand preference significantly and positively influence repurchases intention. However, attitude toward visual packaging design does not show any significant relationship toward brand preference and perceived value. Furthermore, perceived quality is found to insignificantly influence brand preference and repurchase intention
Hubungan Antara Konsep Diri Siswa Dan Kompetensi Guru Dengan Hasil Belajar Fisika Siswa Di Sekolah Menegah Atas Negeri Jakarta Selatan
No full textThe effects of ict adoption on marketing capabilities and business performance of indonesia smes in fashion industry
No full textThis study analyzes factors contributing to ICT adoption among SMEs in fashion industry and examines the impacts of the adoption on marketing capabilities and business performance. To identify the ICT adoption determinants, this study uses the Technology, Organization, and Environment (TOE) framework developed by Tarnatzky and Fleischer (1990), based on this framework, technological factors are examined using five factors namely relative advantage, compatibility, complexity, trialability, and observability. Meanwhile, the marketing capabilities are derived from marketing capability that was developed by Vorheis and Morgan (2001, 2005) and further modified by several researchers such as Morgan et al., (2003), Theoharakis and Hooley (2003). Furthermore, business performance is analyzed by using SMEs’ owners/managers perception on their business performance including revenue growth, profit growth, as well as number of employee growth.
The findings confirmed that technological, organizational, and environmental factors play essential roles in the adoption of ICT among SMEs operating in the fashion industry. All technological factors namely relative advantage, compatibility, complexity, trialability, and observability are found to significantly influence the ICT adoption positively. Moreover, both owner/manager knowledge and owner/manager innovativeness were two organizational factors that contributed to ICT adoption. In regards to the environmental factors, this study shows that competitive pressure, market turbulence, and institutional intervention were important environmental factors influencing ICT adoption among SMEs. However, market turbulence shows significant but negative relationship to the adoption.
This study further indicates that ICT adoption significantly and positively influences marketing capabilities namely planning flexibility, marketing implementation, product development, pricing, and communication. It also shows that among five dimensions of marketing capabilities, marketing implementation has the highest contribution, it seems that ICT adoption help SMEs to better and faster execute marketing strategies.
Finally, this research reveals that marketing capabilities namely planning flexibility, marketing implementation, product development, pricing, and communication have significant influence toward firm’s business performance. Marketing implementation is found to be one of marketing capabilities that have highest contribution to the business performance, marketing implementation is marketing activities associated with the ability of SMEs to allocate marketing resources, translate and execute marketing strategies into action quickly and monitor marketing performance.
Furthermore, this current research has provided important theoretical contributions into the body of knowledge related to the technology adoption theory by adding new understanding on how this theory can be adopted in the firm level in fashion industry context, secondly, the resource-based view of the firm theory by strengthening and confirming how organizational capabilities enhance firm performance, and finally, linkage of technology adoption theory and resource based view of the firm theory by providing a new holistic perspective that relates the consequences of technology adoption model to the development of organizational capabilities and business performance.
Moreover, the results provides several managerial and policy implications on how to increase the adoption of ICT among SMEs. There is a need to educate and train SMEs owners, employees, and business partners, such initiatives provide an opportunity to try various applications, and to use and leverage ICT for their businesses. Access to any formal/informal training seems to be crucial to improve SMEs knowledge, skill, and competency. One of the strategies is to offer proper ICT training with competency building training for SME owners and employees. Involvement in any networks, cooperation (third party such as companies and academic institutions), and cluster activities also enables SMEs to engage in informal training and development. Also, it is important that ICT benefits have to be believable and apparent for SME owners. Mentorship program can be one solution to support SMEs where successful adaptors can act as role models for other SME owners and allow them to transfer experience and expertise to other fellow SME owners.
While this current study provides useful empirical insight, it has several limitations that must be acknowledged. This study employs a nonprobability sampling that limits the generalizations of the findings. Moreover, business performance measurements namely, sales and profit are based on respondent perception
MOTIVASI KEPADA SISWA-SISWI KELAS XII MA. AL-KHAIRIYAH JAKARTA SELATAN
No full textABSTRAKSiswa-siswi yang sekolah di MA. Al-Khairiyah memiliki latar belakang yang sangat bervariasi baik mulai dari lingkungan keluarga, sosial ekonomi, maupun suku. Ada beberapa siswa-siswi yang bersekolah disana karena adanya donator tetap untuk siswa-siswi yatim, selain itu ada ungkapan dari beberapa siswa-siswi kepada guru di sekolah tentang kekhawatirannya menghadapi dunia kerja maupun kuliah. Kegiatan ini bertujuan untuk memberikan motivasi kepada siswa-siswi untuk dapat mengidentifikasi masalah yang dimiliki oleh pribadi masing-masing dan menyusun rencana untuk memasuki dunia kerja maupun kuliah. target luaran kegiatan ini adalah siswa-siswi mampu melakukan identifikasi masalah yang dihadapi dan mampu membuat rencana untuk memasuki dunia kerja maupun kuliah. metode yang dilakukan dalam pelaksanaan abdimas dibagi menjadi tiga tahapan, tahap pertama dilakukan observasi langsung yakni tim abdimas berkunjung ke lokasi pengabdian untuk mengidentifikasi masalah yang ada. Tahap kedua, persiapan yakni dalam rangka mempersiapkan proposal dan materi yang akan disampaikan. Tahap ketiga penyampaian motivasi kepada siswa-siswi MA. Al-Khairiyah. Penyampaian materi disampaikan 3 kai tatap muka untuk melihat kemampuan siswa-siswi melakukan identifikasi masalah dan menyusun rencana memasuki dunia kerja maupun kuliah.Kata kunci: Motivasi, identikasi, masalah ABSTRACTStudents who study at MA. Al-Khairiyah has a very varied background, starting from the family, socio-economic and ethnic groups. There are some students who go to school there because there are permanent donors for orphaned students, besides that there are expressions from some students to teachers at school about their concerns about the world of work and college. This activity aims to provide motivation to students to be able to identify the problems that are owned by each individual and make plans to enter the world of work or college. the target of the output of this activity is students are able to identify the problems faced and be able to make plans to enter the workforce as well as college. the method used in the implementation of the abdimas is divided into three stages, the first stage is direct observation namely the abdimas team visits the service location to identify the problem. In the second stage, preparation is in order to prepare proposals and materials to be submitted. The third stage is the delivery of motivation to MA students. Al-Khairiyah. Submission of material delivered 3 to one face to face to see the ability of students to identify problems and plan to enter the workforce and lecture.Keyword: Motivation, identification, Problem
THE IMPACT OF PERCEIVED VALUE ON CUSTOMER SATISFACTION TOWARDS SPA LOYALTY IN JAKARTA
No full textTHE IMPACT OF PERCEIVED VALUE ON CUSTOMER SATISFACTION TOWARDS SPA LOYALTY IN JAKARTA - Perceived Value, Customer satisfaction, Customer loyalty, Spa industry, Service industry, Recommendation, Repeat buying, Repurchase agreement
Penyuluhan Peningkatan Umur Simpan Sawi Hijau Di Desa Sukamanis, Kadudampit, Sukabumi
No full textDesa Sukamanis merupakan salah satu desa penghasil sayuran sawi hijau, sawi hijau merupakan produk hortikultura yang bersifat mudah rusak. Sehingga perlu penanangan yang baik untuk mempertahankan mutu dan memperpanjang umur simpan. Metode yang di gunakan melalui observasi langsung. Observasi langsung yakni pengabdian langsung datang ke lokasi pengabdian untuk memperolah data. Dan Penyuluhan, yaitu : tim pelaksana pengabdi masyarakat menjelaskan secara langsung upaya yang dapat dilakukan untuk meningkatkan umur simpan dan mempertahankan mutu. Di desa Sukamanis telah ada upaya untuk meningkatkan nilai ekonomi sawi dengan membuat keripik sawi. Namun masih terkendala dengan pemasaran yang belum optimal, selain itu jumlah produksi yang besar menyebabkan jumlah susut bobot yang tinggi
ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA
No full textANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA - Consumer behaviour, shopping, fashion industry, hedonism, utilitarianism, perceived value, customer loyalty, purchased amoun
GIFT SHOPPING BEHAVIOR IN THREE DIFFERENT RETAIL FORMATS: The role of personal purchase experience in Jakarta
No full textGIFT SHOPPING BEHAVIOR IN THREE DIFFERENT RETAIL FORMATS: The role of personal purchase experience in Jakarta
- Retailin
PERENCANAAN PENINGKATAN KEPUASAN MAHASISWA TERHADAP KUALITAS PELAYANAN PENDIDIKAN FAKULTAS TEKNIK INDUSTRI (STUDI KASUS PERGURUAN TINGGI SWASTA KOPERTIS WILAYAH 3 JAKARTA)
No full textPerguruan Tinggi Swasta (PTS) ini merupakan salah satu perguruan tinggi swasta yang ada di Indonesia berdasarkan DIKTI Tahun 2015 PTS mendapat peringkat 125 dari 3320 Perguruan tinggi swasta di Indonesia Penelitian ini bertujuan untuk (1) Mengetahui faktor penyebab dari mahasiswa tidak puas terhadap pelayanan yang di terima dengan menggunakan metode Servqual di Fakultas Teknik Industri, (2) Menentukan upaya evaluasi perbaikan kualitas pelayanan dan kepuasan mahasiswa dengan menggunakan metode Importance-Performance Analysis (IPA) dan Quality Function Development (QFD) sebagai acuan penentuan prioritas tindakan perbaikan yang akan di lakukan oleh Universitas. Berdasarkan hasil yang diperoleh dengan menggunakan metode Servqual maka dapat diketahui bahwa tingkat kesenjangan (gap) antara kepuasan dan harapan mahasiswa terhadap kualitas jasa pendidikan saat ini di Fakultas Teknik Industri (FTI) Perguruan Tinggi Swasta (PTS) relative masih tinggi. Hal ini dapat dilihat dari semua indicator atau atribut layanan memiliki nilai negatif, yang berarti bahwa layanan jasa pendidikan yang diberikan oleh FTI PTS saat ini belum sesuai dengan harapan mahasiswa. Berdasarkan hasil yang diperoleh dengan menggunakan metode Importance Performance Analysis (IPA) maka dapat diketahui bahwa tingkat kinerja FTI PTS dan tingkat kepentingan mahasiswa saat ini cukup baik dan sangat tinggi. Hal ini terlihat dari cukup banyaknya atribut yang masuk pada kuadran II, yaitu sebanyak 23 atribut dari 37 atribut yang merupakan jumlah keseluruhan. Tingkat kinerja FTI PTS juga dapat dilihat dari tingkat kepuasan mahasiswa sementara tingkat kepentingan mahasiswa terlihat dari tingkat harapan mahasiswa. Berdasarkan hasil pengukuran terlihat bahwa rata-rata secara “Memuaskan” dengan nilai sebesar 78.38% sedangkan rata-rata secara keseluruhan tingkat harapan mahasiswa FTI PTS berada pada kategori “sangat Penting” dengan nilai sebesar 78.38 %. Hasil temuan utama maka dapat dilakukan upaya-upaya perbaikan. Berikut usulan perbaikan berdasarkan prioritas utama secara urutan, yaitu : (1) Penggunaan internet menjadi ada, (2) Penginputan nilai mata kuliah ≤ 2 minggu setelah berakhirnya ujian, (3) Kemampuan staf menanggapi keluhan mahhasiswa secara cepat, (4) Dukungan Sistem Informasi Akademik (SIA), (5) Kemampuan staf menyelesaikan complain paling lambat 3 hari, (6) Ketersediaan area parkir yang luas, (7) Kemampuan security mengatur kendaraan di area parkir, (8) Ketersediaan area kantin yang memadai, dan (9) Ketersediaan tempat foto copy.Kata Kunci : Kualitas, Pelayanan, Servqual, Importance-Performance Analysis (IPA), Quality Function Development (QFD)
ANALISIS PENGUKURAN PRODUKTIVITAS DEPARTEMEN PRODUKSI DENGAN METODE OBJECTIVE MATRIX (OMAX) PADA CV. JAYA MANDIRI
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